Analysis of Major OTAs – Update August 2017

By Alex Gaggioli, August 16, 2017

Every year, we take a look at the largest and most prominent online travel agencies that are important to our customers. Back in 2015, we created an analysis of online travel agencies and offered advice on which OTAs your property should use based on type and location. Today it remains one of our most popular guides, and we make it a point to update it regularly. For our most updated OTA guide, be sure to check out the Big Book of OTAs – Your Ultimate Guide to Distribution and Channel Management for your Hotel, Hostel, Vacation Rental, or B&B.

Since last year’s update, we went and took a look at the available facts and figures to see what’s changed and what’s stayed the same. In our original guide, we list why properties use OTAs in the first place, who the big players are, how they fit into your distribution mix, and most importantly, how to choose them. You can read the full analysis here.

Changes We’ve Seen in the Past Year:


Airbnb has significantly grown since our first analysis back in 2015. Originally they reported 60 million guests and 2,000,000 lists. Today, they boast more than 2,000,000 guests and 3,000,000+ listings. If anyone has doubted Airbnb, it is time to rethink.

The OTA powerhouse reported 900,000 listings back in 2015, and today they site 1,408,202 properties with more than 40 million visits per month.


Ctrip is one of Asia’s largest travel sites and they reported 470,000 listings back in 2015. Today they list nearly 1,000,000 listings.


In our first analysis, many of their numbers were not reported. Today they list “millions” of users, 830,000 listings in 90 countries.


In 2015, Hostelworld reported 27,00 listings in 150 countries. Today they have 35,000 listings in 180 countries.

Learn more about OTAs in our full analysis here

Learn more about European OTAs here.

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