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  1. Jonathan Jacob

    Hi Alex, great article. I agree with you that having a good web presents and retargeting are the two fundamental requirements for a good direct booking strategy.

    For the web presents you are going to want to pay special attention to usability of your site.

    Is the site easy to navigate and complete a booking?
    Do you have beautiful large images and high quality videos of your property?

    For retargeting Facebook is an option but there many other platforms on which to retargeting users.

    When retargeting the ability to segment website visitors in people that are in the planning stage and people that are ready to book will allow you tailor your message more effectively.


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