Facebook is the social media powerhouse that cannot be stopped. Over the past 12 years, Facebook has proved that they know what their consumers want. Although users often push back when Facebook updates the platform, the changes are often positive. Your property has a huge opportunity to capitalize on Facebook’s vast user base to obtain more bookings and build brand equity. We’ll show you the most effective ways to win on Facebook and how to measure your efforts.
As a part of the hospitality industry, properties of all types benefit from a strong Facebook presence. Consumers love to interact with travel brands because they provide the sort of escapism social media provides. Facebook gives you the opportunity to interact with potential guests on an emotional level that both excites them and you. Inspire them with your travel related content, and benefit from it in the process.