Anyone with fingers and a keyboard can leave a review about your property–even if they never visited. This has produced a climate where some guests use reviews as leverage to get what they want out of property owners. Many hoteliers mistrust review websites, and feel unfairly persecuted by unfair reviews.
That said, online reviews are enormously influential. They’re not going away. So, it’s time to learn how to take control of your property’s online reputation. In this ebook, we will show you how to respond to and flag reviews on the most popular review websites, how to prevent negative reviews in the first place, and we’ll go through the major reputation management companies in the industry, explaining whether or not they are effective.