{"id":25750,"date":"2021-05-05T17:21:57","date_gmt":"2021-05-05T17:21:57","guid":{"rendered":"https:\/\/www.cloudbeds.com\/?post_type=ebooks&#038;p=25750"},"modified":"2025-08-07T11:40:44","modified_gmt":"2025-08-07T18:40:44","slug":"estrategias-tarifas-precios-hotel","status":"publish","type":"ebooks","link":"https:\/\/www.cloudbeds.com\/es\/ebooks\/estrategias-tarifas-precios-hotel\/","title":{"rendered":"Las estrategias secretas de precios y tarifas"},"content":{"rendered":"<h2><\/h2>\n<p>Una de las pr\u00e1cticas m\u00e1s efectivas y comunes para asegurarse que est\u00e1s maximizando tu potencial de ingresos es crear planes de tarifas y establecer precios atractivos y competitivos.<\/p>\n<p>Si no eres un experto en Revenue Management (a.k.a<em> gesti\u00f3n de ingresos),<\/em> la tarea puede parecer desalentadora. Incluso puede ser tentador recurrir a las tarifas b\u00e1sicas o seguir usando los precios de habitaciones a los que todo el mundo est\u00e1 acostumbrado . Sin embargo, la creaci\u00f3n de un plan de tarifas y de una estrategia de precios tiene beneficios extraordinarios y muy lucrativos.<\/p>\n<p>En este libro electr\u00f3nico, repasaremos los aspectos b\u00e1sicos del desarrollo de planes estrat\u00e9gicos de tarifas y precios para que puedas sentirte seguro de desarrollar una estrategia personalizada y eficaz para tu propiedad.<\/p>\n<p><strong>Los temas que incluimos son:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">4 categor\u00edas de planes de tarifas que son est\u00e1ndar en la industria hotelera y ejemplos de cada una: continuas o <em>Evergreen,<\/em> de promoci\u00f3n, din\u00e1micas y en paquetes\u00a0 \u00a0<\/span><\/li>\n<li>C\u00f3mo medir el retorno de la inversi\u00f3n y la eficacia de tus planes tarifarios<\/li>\n<li>7 estrategias eficaces de precios: abierto, por valor agregado, en descuento, segmentado, por duraci\u00f3n de estad\u00eda, posicional y de lanzamiento<\/li>\n<li>5 preguntas que debes hacerte al evaluar las estrategias de precios de tu propiedad<\/li>\n<\/ul>\n<p>Descarga ahora esta gu\u00eda electr\u00f3nica gratuita y suscr\u00edbete al blog de Cloudbeds para recibir m\u00e1s contenido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las pr\u00e1cticas m\u00e1s efectivas y comunes para asegurarse que est\u00e1s maximizando tu potencial de ingresos es crear planes de tarifas y establecer precios atractivos y competitivos. Si no eres un experto en Revenue Management (a.k.a gesti\u00f3n de ingresos), la tarea puede parecer desalentadora. Incluso puede ser tentador recurrir a las tarifas b\u00e1sicas o [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":25757,"comment_status":"closed","ping_status":"closed","template":"","categories":[11069],"tags":[],"class_list":["post-25750","ebooks","type-ebooks","status-publish","has-post-thumbnail","hentry","category-gestion-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eBook: Las estrategias secretas de precios y tarifas hoteleras<\/title>\n<meta name=\"description\" content=\"Repasemos las bases de los precios y tarifas para que tengas la confianza de desarrollar estrategias eficientes para tu hotel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cloudbeds.com\/es\/ebooks\/estrategias-tarifas-precios-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBook: Las estrategias secretas de precios y tarifas hoteleras\" \/>\n<meta property=\"og:description\" content=\"Repasemos las bases de los precios y tarifas para que tengas la confianza de desarrollar estrategias eficientes para tu hotel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cloudbeds.com\/es\/ebooks\/estrategias-tarifas-precios-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"Cloudbeds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Cloudbeds\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T18:40:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2021\/05\/rates-ebook-featured-es.png\" \/>\n\t<meta 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