{"id":50931,"date":"2026-09-01T15:21:45","date_gmt":"2026-09-01T22:21:45","guid":{"rendered":"https:\/\/cbdev2.cloudbeds.com\/?page_id=50931"},"modified":"2026-09-01T15:21:48","modified_gmt":"2026-09-01T22:21:48","slug":"mercado","status":"publish","type":"page","link":"https:\/\/www.cloudbeds.com\/es\/agencias-viajes-online\/mercado\/","title":{"rendered":"\u00bfQui\u00e9n es due\u00f1o de qui\u00e9n?"},"content":{"rendered":"\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-56b31340 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<p class=\"has-stix-two-text-font-family has-3-x-large-font-size wp-block-paragraph\" style=\"line-height:1.5\">A primera vista, parece que hay cientos de OTAs distintas en el mercado, pero en realidad la mayor\u00eda pertenecen a grandes marcas como Tripadvisor, Expedia y Booking Holdings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Numerosas adquisiciones y fusiones han dado lugar a aut\u00e9nticos gigantes que dominan el mercado actual de las OTAs. Estas compa\u00f1\u00edas han diversificado su porfolio de negocio hotelero m\u00e1s all\u00e1 de las OTAs, hasta incluir sectores como vuelos, alquiler de coches, tours y actividades, reservas de restaurantes y mucho m\u00e1s. Muchas OTAs publican de forma cruzada los listados de propiedades con sus socios y filiales, por lo que diversificar tu combinaci\u00f3n de canales entre distintas redes puede aumentar mucho tu visibilidad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La siguiente infograf\u00eda ayuda a ilustrar \u00abqui\u00e9n es propietario de qui\u00e9n\u00bb en el mundo de las OTAs. En algunas adquisiciones, la empresa adquirida sigue operando como filial independiente, mientras que en otros casos la empresa m\u00e1s peque\u00f1a se disuelve y su marca se fusiona con la de la compa\u00f1\u00eda m\u00e1s grande. Adem\u00e1s, en algunos casos, la empresa adquirida ten\u00eda otras compa\u00f1\u00edas y marcas m\u00e1s peque\u00f1as vinculadas que despu\u00e9s pasan a formar parte de la compa\u00f1\u00eda m\u00e1s grande, o son absorbidas por ella. Por eso, esta lista de matrices y filiales no refleja todas y cada una de las fusiones o adquisiciones que se han producido entre las distintas OTAs.&nbsp;<\/p>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa19adece1b6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa19adece1b6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1836\" height=\"2376\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2026\/09\/who-owns-who-es.webp\" alt=\"\" class=\"wp-image-94083\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2026\/09\/who-owns-who-es.webp 1836w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2026\/09\/who-owns-who-es-768x994.webp 768w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2026\/09\/who-owns-who-es-1187x1536.webp 1187w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2026\/09\/who-owns-who-es-1583x2048.webp 1583w\" sizes=\"auto, (max-width: 1836px) 100vw, 1836px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-cta-block-blog-ebook cta-block-ebook-blue\"><div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-9 py-0 mt-[26px]\"><div class=\"sm:max-w-[360px] max-w-full my-7\"><h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">Descubre m\u00e1s de 140 OTAs.<\/h2><p class=\"text-base text-neutral-coffee-05 font-light\">Consigue la lista completa de OTAs por tipo de alojamiento y regi\u00f3n.<\/p><div class=\"flex-shrink-0 mt-7\">\n<div class=\"flex w-full justify-start\">\n      <div\n      data-href=\"https:\/\/www.cloudbeds.com\/online-travel-agencies\/\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out cursor-pointer modal-trigger content-trigger-button\"\n      value=\"open-form\">\n            <span>Descargar gu\u00eda<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M224,144v64a8,8,0,0,1-8,8H40a8,8,0,0,1-8-8V144a8,8,0,0,1,16,0v56H208V144a8,8,0,0,1,16,0Zm-101.66,5.66a8,8,0,0,0,11.32,0l40-40a8,8,0,0,0-11.32-11.32L136,124.69V32a8,8,0,0,0-16,0v92.69L93.66,98.34a8,8,0,0,0-11.32,11.32Z\"><\/path><\/svg>    <\/div>\n  <\/div><\/div><\/div><div class=\"w-full max-w-[270px] aspect-[544\/560] bg-neutral-coffee-05 flex items-center justify-center text-center text-neutral-chalk-01 text-sm mx-auto sm:mr-0 sm:mt-[-26px] overflow-hidden rounded-t-[4px]\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2026\/09\/img-banner-bbota-es-1.webp\" alt=\"\" class=\"w-full h-full object-cover\"\/><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cientos de nombres de OTAs, pero solo unos pocos actores muy poderosos. Descubre las estructuras que dan forma al mercado actual de los viajes online.<\/p>\n","protected":false},"author":93,"featured_media":37356,"parent":50686,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"content-hub-page","meta":{"_acf_changed":true,"footnotes":""},"categories":[],"wf_page_folders":[11383],"class_list":["post-50931","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Empresas de agencias de viajes online: qui\u00e9n es propietario de qui\u00e9n en 2026<\/title>\n<meta name=\"description\" content=\"Infograf\u00eda del mercado de las agencias de viajes online. Las empresas de marcas como Tripadvisor, Expedia, Booking Holdings y m\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cloudbeds.com\/es\/agencias-viajes-online\/mercado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empresas de agencias de viajes online: qui\u00e9n es propietario de qui\u00e9n en 2026\" \/>\n<meta property=\"og:description\" content=\"Infograf\u00eda del mercado de las agencias de viajes online. 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