{"id":55093,"date":"2025-11-04T15:28:05","date_gmt":"2025-11-04T23:28:05","guid":{"rendered":"https:\/\/cbdev2.cloudbeds.com\/?page_id=55093"},"modified":"2025-11-25T16:08:19","modified_gmt":"2025-11-26T00:08:19","slug":"recomendaciones-hotel-ia","status":"publish","type":"page","link":"https:\/\/www.cloudbeds.com\/es\/recomendaciones-hotel-ia\/","title":{"rendered":"Las se\u00f1ales detr\u00e1s de las recomendaciones hoteleras de la IA"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"935\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background.webp\" alt=\"\" class=\"wp-image-49244\" style=\"width:1000px;height:auto\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background.webp 2200w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background-768x326.webp 768w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background-1536x653.webp 1536w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hero_background-2048x870.webp 2048w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n<p class=\"has-stix-two-text-font-family has-3-x-large-font-size\" style=\"line-height:1.5\">Ha comenzado una nueva era de planificaci\u00f3n de viajes asistida por la inteligencia artificial. Es m\u00e1s personalizada, m\u00e1s contextual y cada vez m\u00e1s orientada a la acci\u00f3n. <\/p>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-a491339b wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-right:0;padding-left:0\">\n<p>Los hoteles que no se adapten corren el riesgo de perder visibilidad y reservas, mientras que los que act\u00faen con prontitud obtendr\u00e1n una ventaja competitiva significativa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"h-el-estado-de-la-busqueda-en-2025\">El estado de la b\u00fasqueda en 2025<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-x-medium-font-size\" id=\"h-la-busqueda-esta-cambiando-de-enlaces-azules-clasificados-a-recomendaciones-curadas-y-conversacionales\">La b\u00fasqueda est\u00e1 cambiando de enlaces azules clasificados a recomendaciones curadas y conversacionales<\/h3>\n\n\n\n<p>Desde el lanzamiento de Google en 1998, la b\u00fasqueda online se ha basado en palabras clave, clasificaciones y enlaces de una web que apuntan a otra. La IA generativa est\u00e1 reescribiendo ese manual con respuestas personalizadas y en tiempo real en lenguaje natural.<\/p>\n\n\n\n<p>La IA generativa (genAI) se refiere a sistemas de IA que pueden crear contenido nuevo, incluyendo texto, im\u00e1genes, audio y video, identificando patrones en grandes conjuntos de datos. Una categor\u00eda clave de genAI son los modelos de lenguaje de gran tama\u00f1o (LLM), que est\u00e1n dise\u00f1ados para entender y generar lenguaje humano. Los usuarios interact\u00faan con estos modelos a trav\u00e9s de interfaces estilo chat.<\/p>\n\n\n\n<p>\u00abLa forma en que las marcas son descubiertas online se est\u00e1 reescribiendo. El SEO tradicional est\u00e1 dando paso a una nueva realidad: la visibilidad en respuestas generadas por IA es ahora una l\u00ednea de frente adicional\u00bb, dice Mathias Ptacek, Fundador de&nbsp;<a href=\"https:\/\/rankscale.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rankscale<\/a>, una herramienta que rastrea la visibilidad de motores de b\u00fasqueda de IA para marcas.&nbsp;\u00abNuestros datos muestran que m\u00e1s del 40% de las impresiones de marca en motores como ChatGPT y Perplexity provienen de menciones de terceros\u2014foros, blogs, noticias y rese\u00f1as de expertos. Las marcas con m\u00e1s menciones \u00fanicas no solo tienen m\u00e1s probabilidades de ser listadas por IA, sino que tambi\u00e9n clasifican m\u00e1s alto en las respuestas. Ya no se trata solo de generar visitas al sitio web; se trata de ser la fuente confiable que la IA destaca en el momento de mayor intenci\u00f3n de los usuarios.\u00bb<\/p>\n\n\n\n<p>El auge de las recomendaciones de IA presenta nuevos desaf\u00edos y oportunidades para los especialistas en marketing digital. Seg\u00fan&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a>, un l\u00edder en SEO, el 63% de los sitios web ahora reciben tr\u00e1fico de chatbots de IA. Sin embargo, estas plataformas a menudo priorizan respuestas directas sobre enlaces externos, alimentando el auge de resultados de \u00abcero clics\u00bb y remodelando c\u00f3mo se descubren las empresas online.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-quote-block py-9 px-4 border-b border-t border-neutral-chalk-07\"><blockquote class=\"max-w-5xl mx-auto\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"24\" viewBox=\"0 0 32 24\" fill=\"none\"><path d=\"M7.43529 24C5.23922 24 3.45098 23.2932 2.07059 21.8795C0.690196 20.4659 0 18.3133 0 15.4217C0 12.8514 0.439216 10.6988 1.31765 8.96386C2.25882 7.16466 3.38824 5.68675 4.70588 4.53012C6.02353 3.30924 7.34118 2.34538 8.65882 1.63856C10.0392 0.867474 11.2 0.321289 12.1412 0L13.3647 2.50603C12.2353 3.02008 11.0745 3.69478 9.88235 4.53012C8.6902 5.30121 7.68627 6.36145 6.87059 7.71085C6.11765 9.06024 5.74118 10.9558 5.74118 13.3976C6.18039 13.1406 6.58824 13.0121 6.96471 13.0121C7.40392 12.9478 7.84314 12.9157 8.28235 12.9157C10.0392 12.9157 11.3569 13.4297 12.2353 14.4578C13.1765 15.4859 13.6471 16.739 13.6471 18.2169C13.6471 19.759 13.1137 21.1084 12.0471 22.2651C10.9804 23.4217 9.44314 24 7.43529 24ZM25.7882 24C23.5922 24 21.8039 23.2932 20.4235 21.8795C19.0431 20.4659 18.3529 18.3133 18.3529 15.4217C18.3529 12.8514 18.7922 10.6988 19.6706 8.96386C20.6118 7.16466 21.7412 5.68675 23.0588 4.53012C24.3765 3.30924 25.6941 2.34538 27.0118 1.63856C28.3922 0.867474 29.5529 0.321289 30.4941 0L31.7176 2.50603C30.5882 3.02008 29.4275 3.69478 28.2353 4.53012C27.0431 5.30121 26.0392 6.36145 25.2235 7.71085C24.4706 9.06024 24.0941 10.9558 24.0941 13.3976C24.5333 13.1406 24.9412 13.0121 25.3176 13.0121C25.7569 12.9478 26.1961 12.9157 26.6353 12.9157C28.3922 12.9157 29.7098 13.4297 30.5882 14.4578C31.5294 15.4859 32 16.739 32 18.2169C32 19.759 31.4667 21.1084 30.4 22.2651C29.3333 23.4217 27.7961 24 25.7882 24Z\" fill=\"#261C0A\"><\/path><\/svg><p class=\"font-host text-neutral-coffee-05 text-xl leading-7 mb-8 mt-8\">\u00abLas reglas del descubrimiento de viajes se est\u00e1n reescribiendo. Los viajeros ya no se desplazan por los resultados de las b\u00fasquedas; preguntan a la IA y obtienen una respuesta. Este informe es el primer an\u00e1lisis exhaustivo del sector hotelero sobre c\u00f3mo se elaboran esas respuestas. En Cloudbeds, estamos compartiendo estos conocimientos para ayudar a los hoteleros a liderar esta nueva era de descubrimiento de viajes.\u00bb<\/p><footer class=\"font-host text-sm\">&#8211; <strong>Adam Harris<\/strong><br>CEO, Cloudbeds<\/footer><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-a491339b wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-right:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-x-medium-font-size\" id=\"h-ia-generativa-en-las-busquedas-de-viajes\">IA generativa en las b\u00fasquedas de viajes<\/h3>\n\n\n\n<p>Los motores de IA actualmente generan una peque\u00f1a parte del tr\u00e1fico de referencia a sitios web, pero esa parte est\u00e1 creciendo r\u00e1pidamente, especialmente en el sector de viajes.&nbsp;<a href=\"https:\/\/blog.adobe.com\/en\/publish\/2025\/03\/17\/adobe-analytics-traffic-to-us-retail-websites-from-generative-ai-sources-jumps-1200-percent\" target=\"_blank\" rel=\"noreferrer noopener\">Seg\u00fan Adobe<\/a>, el tr\u00e1fico de fuentes de IA a sitios de viajes y hoteler\u00eda de EE. UU. aument\u00f3 1.700% entre julio de 2023 y febrero de 2024. Casi el 30% de los viajeros ya han usado genAI para planificar un viaje, y el 84% dice que mejor\u00f3 su experiencia.<\/p>\n\n\n\n<p>En lugar de escribir consultas gen\u00e9ricas como \u00abhoteles en Par\u00eds\u00bb y ordenar los resultados de b\u00fasqueda, los viajeros ahora pueden hacer preguntas m\u00e1s espec\u00edficas a los chatbots, como \u00ab\u00bfD\u00f3nde deber\u00eda alojarme en Par\u00eds cerca de la Torre Eiffel para un viaje de aniversario rom\u00e1ntico por menos de 300$\/noche?\u00bb A cambio, reciben recomendaciones altamente personalizadas.<\/p>\n\n\n\n<p>A\u00fan m\u00e1s transformador es el auge de la IA ag\u00e9ntica, que apenas est\u00e1 comenzando. Los agentes de IA van m\u00e1s all\u00e1 de responder preguntas para tomar acci\u00f3n en nombre de los usuarios. Funcionando como asistentes de viaje digitales, pueden planificar itinerarios, reservar alojamientos y billetes, y gestionar la log\u00edstica de viajes en tiempo real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-x-medium-font-size\" id=\"h-que-significa-esto-para-los-hoteles\">Qu\u00e9 significa esto para los hoteles<\/h3>\n\n\n\n<p>A medida que la IA remodela c\u00f3mo los viajeros descubren y eval\u00faan alojamientos, la visibilidad y las recomendaciones se vuelven cada vez m\u00e1s importantes junto con las clasificaciones tradicionales. Con este cambio, los hoteles que no aparezcan en las respuestas corren el riesgo de ser pasados por alto en la planificaci\u00f3n de viajes.<\/p>\n\n\n\n<p>La optimizaci\u00f3n de motores generativos (GEO en ingl\u00e9s) se est\u00e1 convirtiendo, por lo tanto, en una estrategia esencial para construir presencia a trav\u00e9s de motores de respuesta impulsados por IA.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-cta-block-blog-ebook cta-block-ebook-blue\"><div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-9 py-0 mt-[26px]\"><div class=\"sm:max-w-[360px] max-w-full my-7\"><h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">Descubre las se\u00f1ales que la IA tiene en cuenta a la hora de recomendar hoteles.<\/h2><p class=\"text-base text-neutral-coffee-05 font-light\">Lorem ipsum tempus leo egestas vitae condimentum dictum ultrices accumsan.<\/p><div class=\"flex-shrink-0 mt-7\">\n<div class=\"flex w-full justify-start\">\n  \n    <a\n      href=\"#\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline modal-trigger content-trigger-button\"\n      target=\"_self\"\n      rel=\"\"\n            >\n            <span>Descarga el informe<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M224,144v64a8,8,0,0,1-8,8H40a8,8,0,0,1-8-8V144a8,8,0,0,1,16,0v56H208V144a8,8,0,0,1,16,0Zm-101.66,5.66a8,8,0,0,0,11.32,0l40-40a8,8,0,0,0-11.32-11.32L136,124.69V32a8,8,0,0,0-16,0v92.69L93.66,98.34a8,8,0,0,0-11.32,11.32Z\"><\/path><\/svg>    <\/a>\n  <\/div><\/div><\/div><div class=\"w-full max-w-[270px] aspect-[544\/560] bg-neutral-coffee-05 flex items-center justify-center text-center text-neutral-chalk-01 text-sm mx-auto sm:mr-0 sm:mt-[-26px] overflow-hidden rounded-t-[4px]\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/11\/img-ebook-cover-AI-recs-es.webp\" alt=\"\" class=\"w-full h-full object-cover\"\/><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los viajeros est\u00e1n dejando de lado los motores de b\u00fasqueda en favor de la IA. Si tu hotel no aparece en esas respuestas, eres invisible. Este informe revela c\u00f3mo conseguir visibilidad.<\/p>\n","protected":false},"author":42,"featured_media":56510,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"content-hub-page","meta":{"_acf_changed":false,"footnotes":""},"categories":[10805],"wf_page_folders":[11337],"class_list":["post-55093","page","type-page","status-publish","has-post-thumbnail","hentry","category-guias-informes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Las se\u00f1ales detr\u00e1s de las recomendaciones hoteleras de la IA<\/title>\n<meta name=\"description\" content=\"Estudio global de Cloudbeds que analiza c\u00f3mo las plataformas de IA generativa recomiendan hoteles y c\u00f3mo optimizar la visibilidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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