{"id":55095,"date":"2025-11-04T15:32:41","date_gmt":"2025-11-04T23:32:41","guid":{"rendered":"https:\/\/cbdev2.cloudbeds.com\/?page_id=55095"},"modified":"2025-11-25T16:12:20","modified_gmt":"2025-11-26T00:12:20","slug":"datos","status":"publish","type":"page","link":"https:\/\/www.cloudbeds.com\/es\/recomendaciones-hotel-ia\/datos\/","title":{"rendered":"Los datos"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1840\" height=\"500\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hub_header_2.webp\" alt=\"\" class=\"wp-image-49265\" style=\"width:1000px;height:auto\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hub_header_2.webp 1840w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hub_header_2-768x209.webp 768w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/06\/AISR_hub_header_2-1536x417.webp 1536w\" sizes=\"auto, (max-width: 1840px) 100vw, 1840px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-a491339b wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"target1\">Para entender mejor c\u00f3mo las plataformas de IA recomiendan propiedades hoteleras, un equipo de analistas y expertos en SEO de Cloudbeds llev\u00f3 a cabo una investigaci\u00f3n original.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-neutral-chalk-05-background-color has-background has-link-color has-stix-two-text-font-family wp-elements-5c3b8dd08e5eb8e045128218af672fa6 is-vertical is-layout-flex wp-container-core-group-is-layout-6b63d08e wp-block-group-is-layout-flex\" style=\"border-radius:4px;margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.179), 16px);\">\n<h2 class=\"wp-block-heading has-neutral-coffee-05-color has-text-color has-link-color wp-elements-6c869bcfc17e3f60068b5e55d29f53e8\" id=\"research\" style=\"font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.071), 32px);\">La investigaci\u00f3n<\/h2>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\">Un estudio global pionero sobre c\u00f3mo los chatbots con IA recomiendan establecimientos hoteleros.<\/h2>\n\n\n\n<p>Para esta investigaci\u00f3n se seleccionaron tres plataformas l\u00edderes de inteligencia artificial generativa: ChatGPT, Perplexity y Gemini. En conjunto, estas plataformas representan aproximadamente el&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-study\/#ai-traffic-distribution\" target=\"_blank\" rel=\"noreferrer noopener\">98 % del tr\u00e1fico web<\/a>&nbsp;impulsado por la inteligencia artificial. El equipo consult\u00f3 cada plataforma para explorar c\u00f3mo identifican, eval\u00faan y recomiendan opciones de alojamiento.<\/p>\n\n\n\n<p>A continuaci\u00f3n, se defini\u00f3 un conjunto de indicaciones para realizar pruebas automatizadas a gran escala de las recomendaciones de hoteles en todas las plataformas. Se seleccionaron seis destinos tur\u00edsticos diferentes para garantizar la relevancia global. Utilizando Rankscale, se pidi\u00f3 a los tres motores de IA que recomendaran los mejores establecimientos en cada uno de los seis destinos seleccionados, utilizando tres indicaciones por ubicaci\u00f3n (una gen\u00e9rica y dos espec\u00edficas). Para garantizar la coherencia y la precisi\u00f3n, cada consulta se envi\u00f3 15 veces en cada plataforma, lo que dio como resultado un total de 810 indicaciones.<\/p>\n\n\n\n<p>Los establecimientos que aparecieron de forma constante entre las cinco primeras recomendaciones fueron seleccionados para un an\u00e1lisis m\u00e1s profundo, que consisti\u00f3 en un conjunto final de 145 hoteles y hostales. A continuaci\u00f3n, se examin\u00f3 la huella digital de cada establecimiento, extrayendo datos disponibles p\u00fablicamente en webs como agencias de viajes OTA, plataformas de rese\u00f1as y redes sociales y m\u00e1s, para identificar patrones de visibilidad y reputaci\u00f3n.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-neutral-chalk-05-background-color has-background has-link-color has-stix-two-text-font-family wp-elements-8053b7eb36ea4886d4f3cbc936dd3b87 is-vertical is-layout-flex wp-container-core-group-is-layout-6b63d08e wp-block-group-is-layout-flex\" style=\"border-radius:4px;margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.179), 16px);\">\n<h2 class=\"wp-block-heading has-neutral-coffee-05-color has-text-color has-link-color wp-elements-59511dcd1be0cc66fcc08dcce294e3b0\" style=\"font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.071), 32px);\">Resumen de la investigaci\u00f3n:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 motores de IA (ChatGPT, Perplexity y Gemini)<\/li>\n\n\n\n<li>6 destinos (Banff, Londres, Bangkok, Barcelona, Canc\u00fan y Nueva Orleans)<\/li>\n\n\n\n<li>3 preguntas por ubicaci\u00f3n (gen\u00e9ricas, espec\u00edficas, muy detalladas)<\/li>\n\n\n\n<li>810 preguntas en total (cada consulta se envi\u00f3 15 veces en cada plataforma utilizando Rankscale)<\/li>\n\n\n\n<li>Conjunto de datos final de 145 propiedades (se seleccionaron aquellas que se posicionaron de manera consistente entre las cinco primeras)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-cloudbeds-cta-block-blog-image bg-primary-blue-05 mx-auto flex flex-col sm:flex-row sm:items-stretch justify-between rounded-[4px] font-host py-0 pl-0 max-w-[748px]\"><div class=\"sm:min-h-[230px] w-full sm:min-h-full sm:h-auto sm:max-w-[330px] flex items-center justify-center text-center bg-neutral-coffee-05 text-sm mx-auto ml-0 overflow-hidden text-neutral-chalk-01\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/11\/img-ebook-cover-AI-recs-es.webp\" alt=\"\" class=\"w-full h-full object-cover\"\/><\/div><div class=\"m-6\"><h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">Obt\u00e9n un desglose completo sobre c\u00f3mo se estructur\u00f3 el informe.<\/h2><p class=\"text-base text-neutral-coffee-05 font-light\"><\/p><div class=\"flex-shrink-0 mt-7\">\n<div class=\"flex w-full justify-start\">\n  \n    <a\n      href=\"#\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline modal-trigger content-trigger-button\"\n      target=\"_self\"\n      rel=\"\"\n            >\n            <span>Obt\u00e9n el informe<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"\/><\/svg>    <\/a>\n  <\/div><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"findings\">Principales conclusiones<\/h2>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group has-neutral-chalk-05-background-color has-background has-link-color has-stix-two-text-font-family wp-elements-df1695dc71bde7b1815dbc0305386bb4 is-vertical is-layout-flex wp-container-core-group-is-layout-6b63d08e wp-block-group-is-layout-flex\" style=\"border-radius:4px;margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.179), 16px);\">\n<h2 class=\"wp-block-heading has-neutral-coffee-05-color has-text-color has-link-color wp-elements-d69331014e76eb122e9b5dee9082deea\" style=\"font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.071), 32px);\">Las citaciones preferidas por los motores de IA<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gemini prefiri\u00f3 las OTA, bas\u00e1ndose en gran medida en Booking.com<\/li>\n\n\n\n<li>ChatGPT a menudo hace referencia a sitios web de las propiedades<\/li>\n\n\n\n<li>En cuanto a Perplexity, Tripadvisor fue la fuente m\u00e1s citada*<\/li>\n\n\n\n<li>Reddit solo fue fuente de Gemini**<\/li>\n\n\n\n<li>YouTube fue citado exclusivamente por Gemini y Perplexity<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<p>*Tripadvisor fue la fuente m\u00e1s citada, tal vez debido a una&nbsp;<a href=\"https:\/\/tripadvisor.mediaroom.com\/press-releases?item=126807\" target=\"_blank\" rel=\"noreferrer noopener\">reciente alianza<\/a>&nbsp;entre las dos empresas.<\/p>\n\n\n\n<p>**Reddit solo fue citada por Gemini, tal vez como resultado de&nbsp;<a href=\"https:\/\/fortune.com\/2024\/02\/23\/reddit-60m-deal-google-search-giant-train-ai-models-on-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">un reciente acuerdo de licencia<\/a>.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-cloudbeds-cta-block-blog cta-block-blog-yellow\"><div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-7 bg-center sm:bg-right bg-cover sm:bg-contain bg-no-repeat\"><div class=\"sm:max-w-[360px] max-w-full\"><h2 class=\"text-[32px] font-normal text-neutral-coffee-05 mb-3\">\u00bfNo te apetece leer el informe? Escucha un breve resumen<\/h2><p class=\"text-base text-neutral-coffee-05 font-light\"><\/p><\/div>\n<div class=\"flex w-full justify-end\">\n  \n    <a\n      href=\"https:\/\/www.cloudbeds.com\/es\/recomendaciones-hotel-ia\/datos\/\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline\"\n      target=\"_self\"\n      rel=\"\"\n            >\n            <span> Ir al resumen<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"\/><\/svg>    <\/a>\n  <\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group has-neutral-chalk-05-background-color has-background has-link-color has-stix-two-text-font-family wp-elements-606e2d3d87cca716ae3264bea1e6b9c0 is-vertical is-layout-flex wp-container-core-group-is-layout-6b63d08e wp-block-group-is-layout-flex\" style=\"border-radius:4px;margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.179), 16px);\">\n<h2 class=\"wp-block-heading has-neutral-coffee-05-color has-text-color has-link-color wp-elements-c49f1bb58c963b8f3beba16a16cefa4f\" style=\"font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.071), 32px);\">Hay m\u00e1s para ver! Descarga el informe para ver:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La huella digital completa<\/li>\n\n\n\n<li>Las puntuaciones medias de las rese\u00f1as<\/li>\n\n\n\n<li>Los dominios m\u00e1s citados<\/li>\n\n\n\n<li>La puntuaci\u00f3n de visibilidad entre marcas y independientes<\/li>\n\n\n\n<li>El an\u00e1lisis de sentimiento<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-cloudbeds-cta-block-blog-image bg-primary-blue-05 mx-auto flex flex-col sm:flex-row sm:items-stretch justify-between rounded-[4px] font-host py-0 pl-0 max-w-[748px]\"><div class=\"sm:min-h-[230px] w-full sm:min-h-full sm:h-auto sm:max-w-[330px] flex items-center justify-center text-center bg-neutral-coffee-05 text-sm mx-auto ml-0 overflow-hidden text-neutral-chalk-01\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/11\/img-ebook-cover-AI-recs-es.webp\" alt=\"\" class=\"w-full h-full object-cover\"\/><\/div><div class=\"m-6\"><h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">Descubre el resto de las conclusiones del informe.<\/h2><p class=\"text-base text-neutral-coffee-05 font-light\"><\/p><div class=\"flex-shrink-0 mt-7\">\n<div class=\"flex w-full justify-start\">\n  \n    <a\n      href=\"#\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline modal-trigger content-trigger-button\"\n      target=\"_self\"\n      rel=\"\"\n            >\n            <span>Obt\u00e9n el informe<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"\/><\/svg>    <\/a>\n  <\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Detr\u00e1s de cada recomendaci\u00f3n de IA hay una huella digital. Hemos analizado 145 propiedades en seis destinos para descubrir los patrones en los que los hoteleros pueden influir realmente.<\/p>\n","protected":false},"author":42,"featured_media":56510,"parent":55093,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"content-hub-page","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"wf_page_folders":[11337],"class_list":["post-55095","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Los Datos - Recomendaciones hoteleras de la IA<\/title>\n<meta name=\"description\" content=\"Investigaci\u00f3n sobre c\u00f3mo los motores de IA recomiendan hoteles, incluyendo un desglose de las citaciones y un an\u00e1lisis de opiniones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cloudbeds.com\/es\/recomendaciones-hotel-ia\/datos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los Datos - 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