{"id":58920,"date":"2026-03-18T17:17:49","date_gmt":"2026-03-19T00:17:49","guid":{"rendered":"https:\/\/www.cloudbeds.com\/?page_id=58920"},"modified":"2026-03-25T06:10:43","modified_gmt":"2026-03-25T13:10:43","slug":"tendencias","status":"publish","type":"page","link":"https:\/\/www.cloudbeds.com\/es\/informe-hoteleria\/tendencias\/","title":{"rendered":"Las tendencias"},"content":{"rendered":"<section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 \">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-el-turismo-internacional-sigue-creciendo-pero-de-forma-desigual\">El turismo internacional sigue creciendo, pero de forma desigual.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-2xl font-light text-neutral-coffee-05 mb-10\">13% <span class=\"text-support-green-05\">\u2191<\/span> Asia-Pac\u00edfico<br>6% <span class=\"text-support-green-05\">\u2191<\/span> Europa, Medio Oriente y \u00c1frica<br>5% <span class=\"text-support-green-05\">\u2191<\/span> Latinoam\u00e9rica<br>4% <span class=\"text-support-green-05\">\u2191<\/span> Norteam\u00e9rica<br><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Al mismo tiempo, el ADR se est\u00e1 moderando, el RevPAR cae y la competencia se intensifica. Para los hoteles independientes, la preparaci\u00f3n es m\u00e1s importante que nunca.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n\n\n<section id=\"margins\" class=\"bg-neutral-coffee-05 px-6 lg:px-8\"> \n  <div class=\"font-host max-w-[1360px] mx-auto py-12 lg:pt-[57px] lg:pb-[58px]\">\n    <div class=\"flex flex-col lg:flex-row gap-12 lg:gap-16 items-start lg:items-stretch\">\n\n      <div class=\"w-full lg:w-[65%] flex flex-col self-stretch\">\n                <div class=\"inline-flex items-center gap-2 bg-neutral-white rounded-[4px] px-2 py-2 mb-4 max-w-max\">\n          <span class=\"w-4 h-4 bg-primary-blue-05 rounded-[4px] inline-block\"><\/span>\n          <span class=\"text-base font-light text-neutral-coffee-05\">Tendencia 1<\/span>\n        <\/div>\n        \n        <style>\n          @media (min-width: 1024px) {\n            .header-trends-content-1 > *:nth-child(2) {\n              margin-top: auto;\n            }\n          }\n          \/* Ensure headings inherit wrapper text color if no specific editor color is selected *\/\n          .header-trends-content-1 h1:not(.has-text-color),\n          .header-trends-content-1 h2:not(.has-text-color),\n          .header-trends-content-1 h3:not(.has-text-color),\n          .header-trends-content-1 h4:not(.has-text-color),\n          .header-trends-content-1 h5:not(.has-text-color),\n          .header-trends-content-1 h6:not(.has-text-color) {\n            color: inherit;\n          }\n        <\/style>\n        <div class=\"flex-1 flex flex-col gap-6 header-trends-content-1 text-neutral-chalk-03\">\n           <h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15]\" id=\"h-margenes-bajo-presion-los-hoteles-pasan-del-crecimiento-tarifario-a-la-disciplina-de-rentabilidad\">M\u00e1rgenes bajo presi\u00f3n: los hoteles pasan del crecimiento tarifario a la disciplina de rentabilidad<\/h2> <p class=\"font-light leading-7 \">Durante varios a\u00f1os, el aumento de la demanda permiti\u00f3 a los hoteles subir las tarifas, ocultando ineficiencias operativas en el proceso. A mediados de 2025, ese impulso comenz\u00f3 a ralentizarse.<\/p> <p class=\"font-light leading-7 \">Los viajeros se han vuelto m\u00e1s sensibles al precio, el crecimiento de los ingresos se ha moderado y los costes operativos siguen aumentando. El resultado son m\u00e1rgenes m\u00e1s ajustados y un cambio de foco: del crecimiento tarifario a la rentabilidad.<\/p>         <\/div>\n      <\/div>\n\n            <div class=\"w-full lg:w-[35%] self-stretch\">\n        <img decoding=\"async\" src=\"https:\/\/cbdev2.cloudbeds.com\/wp-content\/uploads\/2026\/03\/img-soil-trend1.webp\" alt=\"\" class=\"w-full max-w-none lg:max-w-[371px] h-full object-cover rounded-[4px] lg:h-[525px] lg:ml-auto\" \/>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 \">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-cuando-los-ingresos-no-son-suficientes\">Cuando los ingresos no son suficientes<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-2xl font-light text-neutral-coffee-05 mb-10\"><strong class=\"text-base font-semibold text-neutral-coffee-05\">La mano de obra sigue siendo la <a href=\"https:\/\/www.cloudbeds.com\/es\/articulos\/market-pulse\/\" target=\"_blank\" rel=\"noreferrer noopener\">mayor fuente de costes<\/a>:<\/strong><br>60% en Europa, Medio Oriente y \u00c1frica<br>47% en Norteam\u00e9rica<br>43% en Latinoam\u00e9rica y Asia-Pac\u00edfico<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Los costos de otros insumos, incluidos alimentos y bebidas, seguros, amenities y servicios, tambi\u00e9n han aumentado.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Incluso si los ingresos crecen, ahora una menor parte se traduce en ganancias. Los hoteles independientes ya no pueden depender solo de la demanda para sostener el rendimiento. La eficiencia y el control de costos son ahora clave para proteger la rentabilidad.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 border-t border-neutral-coffee-05\">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-repensar-los-modelos-operativos\">Repensar los modelos operativos<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Proteger la rentabilidad exige mayor precisi\u00f3n en las estructuras de costes y una coordinaci\u00f3n m\u00e1s s\u00f3lida entre equipos. Los operadores m\u00e1s avanzados est\u00e1n revisando sus modelos de dotaci\u00f3n de personal, reconsiderando men\u00fas y servicios, y analizando con detalle los gastos en suministros y gastos fijos. El objetivo no es simplemente recortar costes, sino alinear mejor el gasto con los patrones de demanda actuales y las expectativas del hu\u00e9sped.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">La tecnolog\u00eda y los datos son fundamentales en esta reorientaci\u00f3n. Los sistemas que conectan operaciones, marketing y finanzas ofrecen una visibilidad m\u00e1s clara sobre d\u00f3nde los recursos generan retorno y d\u00f3nde persisten las ineficiencias.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 border-t border-neutral-coffee-05\">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-un-cambio-de-enfoque\">Un cambio de enfoque<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">El crecimiento de los ingresos sigue siendo relevante. Pero en 2026, la rentabilidad y el retorno de la inversi\u00f3n tienen el mismo peso en las decisiones de planificaci\u00f3n.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Para los hoteles independientes, sin el apalancamiento de una gran cadena, la disciplina y la claridad operativa se convierten en ventajas competitivas.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section><\/div>\n\n\n<section class=\"font-host mx-auto pb-16 lg:pb-20 px-6 lg:px-8\">\n  <div class=\"flex flex-col md:flex-row rounded-[4px] overflow-hidden max-w-[1360px] mx-auto\">\n          <img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2026\/03\/img-soil-callout-trends1-1.webp\" alt=\"\" class=\"w-full md:w-[348px] min-h-[280px] md:min-h-full object-cover flex-shrink-0\" \/>\n        <div class=\"bg-neutral-coffee-05 p-8 lg:p-12 flex flex-col justify-center flex-1\">\n      <p class=\"text-[24px] lg:text-[32px] font-light leading-[1.3] lg:leading-10 text-neutral-white\">\u00abLa conclusi\u00f3n para los propietarios es clara: las tarifas no sostendr\u00e1n el presupuesto de 2026. Con ingresos estabilizados y una base de gastos estructuralmente m\u00e1s elevada, la rentabilidad depender\u00e1 de la eficiencia con la que se gestione el hotel, no simplemente de cu\u00e1nto ingrese.\u00bb<\/p>\n              <p class=\"font-stix font-light text-neutral-white mt-6\" style=\"font-size: 20px;\">Marcus R. Lee, Vicepresidente Ejecutivo de Desarrollo en HVS<\/p>\n          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-16 pb-16\">\n  <div class=\"flex flex-col xl:flex-row gap-6 xl:gap-8 items-start max-w-[1360px] mx-auto\">\n    <div class=\"w-full xl:min-w-[219px] xl:max-w-[250px] flex-shrink-0\">\n      <h2 class=\"text-[32px] xl:text-[42px] desktop:text-[48px] font-light tracking-tight text-neutral-coffee-05 leading-[1.15]\">Indicadores de tendencia<\/h2>\n    <\/div>\n    <div class=\"flex flex-col xl:flex-row gap-4 flex-1\">\n            <div class=\"flex-1 bg-primary-yellow-05 rounded-[4px] p-6 flex flex-col h-[260px] xl:h-[280px] desktop:h-[321px]\">\n        <div class=\"flex flex-col h-full\">\n          <span class=\"text-[48px] xl:text-[62px] desktop:text-[72px] font-light text-neutral-coffee-05 leading-none block mb-1 tracking-[-1.44px]\">2.1<\/span>\n                      <span class=\"text-2xl font-light text-neutral-coffee-05 block\">billones de d\u00f3lares<\/span>\n                    <p class=\"text-xl font-light text-neutral-coffee-05 leading-snug mt-auto\">Gasto previsto de visitantes internacionales en 2026, superando los niveles prepandemia.<\/p>\n        <\/div>\n                  <a href=\"https:\/\/www.phocuswright.com\/travel-research\/research-updates\/2026\/travel-forward-data-insights-and-trends-for-2026\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-sm font-light text-neutral-coffee-05 underline mt-6 inline-block\">Phocuswright<\/a>\n              <\/div>\n            <div class=\"flex-1 bg-primary-yellow-05 rounded-[4px] p-6 flex flex-col h-[260px] xl:h-[280px] desktop:h-[321px]\">\n        <div class=\"flex flex-col h-full\">\n          <span class=\"text-[48px] xl:text-[62px] desktop:text-[72px] font-light text-neutral-coffee-05 leading-none block mb-1 tracking-[-1.44px]\">10%<\/span>\n                    <p class=\"text-xl font-light text-neutral-coffee-05 leading-snug mt-auto\">Brecha entre el GOPPAR de 2025 y el de 2019 en hoteles de EE. UU., impulsada principalmente por el aumento de costes.<\/p>\n        <\/div>\n                  <a href=\"https:\/\/www.ahla.com\/news\/ahla-releases-2026-state-industry\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-sm font-light text-neutral-coffee-05 underline mt-6 inline-block\">AHLA<\/a>\n              <\/div>\n            <div class=\"flex-1 bg-primary-yellow-05 rounded-[4px] p-6 flex flex-col h-[260px] xl:h-[280px] desktop:h-[321px]\">\n        <div class=\"flex flex-col h-full\">\n          <span class=\"text-[48px] xl:text-[62px] desktop:text-[72px] font-light text-neutral-coffee-05 leading-none block mb-1 tracking-[-1.44px]\">11%<\/span>\n                    <p class=\"text-xl font-light text-neutral-coffee-05 leading-snug mt-auto\">Porcentaje de hoteles independientes en Europa que realizan seguimiento del GOPPAR.<\/p>\n        <\/div>\n                  <a href=\"https:\/\/www.hevs.ch\/en\/news\/european-hospitality--revenue-management-kpis-and-distribution-a-fragmented-landscape--212307\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-sm font-light text-neutral-coffee-05 underline mt-6 inline-block\">HES-SO Valais-Wallis University Survey<\/a>\n              <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"font-host mx-auto px-6 lg:px-0 pb-16 lg:pb-[4.2rem]\">\n  <div class=\"cta-block-blog-yellow\">\n    <div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-7 bg-center sm:bg-right bg-cover sm:bg-contain bg-no-repeat\">\n\n      <div class=\"max-w-[533px] w-full\">\n        <h2 class=\"text-2xl font-normal text-neutral-coffee-05 mb-3\">El RevPAR creci\u00f3 en EMEA, pero cay\u00f3 en todas las dem\u00e1s regiones.<\/h2>\n        <p class=\"text-base font-light text-neutral-coffee-05\">Descarga el informe para ver el desglose completo por regi\u00f3n y pa\u00eds.<\/p>\n      <\/div>\n\n      <div class=\"flex-shrink-0\">\n        \n\n<div class=\"flex w-full justify-end\">\n      <div\n      data-href=\"#\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-6 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out cursor-pointer modal-trigger\"\n      value=\"open-form\">\n            <span>Descargar informe<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M224,144v64a8,8,0,0,1-8,8H40a8,8,0,0,1-8-8V144a8,8,0,0,1,16,0v56H208V144a8,8,0,0,1,16,0Zm-101.66,5.66a8,8,0,0,0,11.32,0l40-40a8,8,0,0,0-11.32-11.32L136,124.69V32a8,8,0,0,0-16,0v92.69L93.66,98.34a8,8,0,0,0-11.32,11.32Z\"><\/path><\/svg>    <\/div>\n  <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"gap\" class=\"bg-neutral-coffee-05 px-6 lg:px-8\"> \n  <div class=\"font-host max-w-[1360px] mx-auto py-12 lg:pt-[57px] lg:pb-[58px]\">\n    <div class=\"flex flex-col lg:flex-row gap-12 lg:gap-16 items-start lg:items-stretch\">\n\n      <div class=\"w-full lg:w-[65%] flex flex-col self-stretch\">\n                <div class=\"inline-flex items-center gap-2 bg-neutral-white rounded-[4px] px-2 py-2 mb-4 max-w-max\">\n          <span class=\"w-4 h-4 bg-primary-blue-05 rounded-[4px] inline-block\"><\/span>\n          <span class=\"text-base font-light text-neutral-coffee-05\">Tendencia 2<\/span>\n        <\/div>\n        \n        <style>\n          @media (min-width: 1024px) {\n            .header-trends-content-2 > *:nth-child(2) {\n              margin-top: auto;\n            }\n          }\n          \/* Ensure headings inherit wrapper text color if no specific editor color is selected *\/\n          .header-trends-content-2 h1:not(.has-text-color),\n          .header-trends-content-2 h2:not(.has-text-color),\n          .header-trends-content-2 h3:not(.has-text-color),\n          .header-trends-content-2 h4:not(.has-text-color),\n          .header-trends-content-2 h5:not(.has-text-color),\n          .header-trends-content-2 h6:not(.has-text-color) {\n            color: inherit;\n          }\n        <\/style>\n        <div class=\"flex-1 flex flex-col gap-6 header-trends-content-2 text-neutral-chalk-03\">\n           <h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15]\" id=\"h-una-brecha-que-se-amplia-el-lujo-sube-la-economia-se-estanca\">Una brecha que se ampl\u00eda: el lujo sube, la econom\u00eda se estanca<\/h2> <p class=\"font-light leading-7 \">Bajo los datos de rendimiento globales se oculta una divisi\u00f3n creciente. No todos los hoteles compiten en el mismo terreno.<\/p> <p>En lo que los economistas denominan una econom\u00eda en \u00abK\u00bb, los consumidores de mayor poder adquisitivo siguen gastando en viajes, mientras los hogares de renta media y baja reducen su gasto ante el encarecimiento del coste de vida y la incertidumbre econ\u00f3mica.<\/p> <p class=\"font-light leading-7 \">Aunque el crecimiento global se ha ralentizado, los hoteles de lujo siguen captando demanda y subidas de tarifa, el segmento medio mantiene un rendimiento relativamente estable, y los hoteles de precio econ\u00f3mico han sufrido una presi\u00f3n persistente.<\/p>         <\/div>\n      <\/div>\n\n            <div class=\"w-full lg:w-[35%] self-stretch\">\n        <img decoding=\"async\" src=\"https:\/\/cbdev2.cloudbeds.com\/wp-content\/uploads\/2026\/03\/img-soil-trend2.webp\" alt=\"\" class=\"w-full max-w-none lg:max-w-[371px] h-full object-cover rounded-[4px] lg:h-[525px] lg:ml-auto\" \/>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 \">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-una-clara-division-en-el-rendimiento\">Una clara divisi\u00f3n en el rendimiento<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">En EE. UU., los establecimientos econ\u00f3micos registraron <a href=\"https:\/\/www.costar.com\/article\/1467696663\/whats-driving-the-widening-gap-between-luxury-economy-hotels-in-the-us\" target=\"_blank\" rel=\"noreferrer noopener\">18 meses consecutivos <\/a>de ca\u00edda del RevPAR hasta 2025.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Al mismo tiempo, los alquileres a corto plazo est\u00e1n captando a viajeros m\u00e1s sensibles al precio, <a href=\"https:\/\/www.costar.com\/article\/717287358\/last-years-hotel-headaches-persist-but-2026-shows-slow-growth-expectations\" target=\"_blank\" rel=\"noreferrer noopener\">aumentando su cuota de mercado<\/a> desde:<\/p>\n\n\n\n<p class=\"font-light text-2xl leading-[1.1] text-neutral-coffee-05 mb-8\"><br>9,9% en 2019<br>hasta<br>15,5% en 2025<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 border-t border-neutral-coffee-05\">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-la-composicion-de-los-ingresos-importa\">La composici\u00f3n de los ingresos importa<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">En un mercado dividido, el perfil de tus hu\u00e9spedes importa tanto como el volumen que generas.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Los establecimientos que atienden a viajeros de alto gasto est\u00e1n registrando un mejor rendimiento, mientras que los dependientes de segmentos m\u00e1s econ\u00f3micos se enfrentan a m\u00e1rgenes m\u00e1s ajustados y mayor volatilidad.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Algunos operadores ya est\u00e1n reposicion\u00e1ndose. Los datos de STR muestran m\u00e1s hoteles saliendo del segmento econ\u00f3mico que entrando en \u00e9l, con los establecimientos independientes liderando las conversiones hacia segmentos superiores.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Sin embargo, el salto hacia segmentos m\u00e1s premium requiere una inversi\u00f3n significativa en producto, servicio y posicionamiento de marca, en un momento en que los costes de capital y operativos siguen siendo elevados.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 border-t border-neutral-coffee-05\">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-premiumizacion-mas-alla-del-lujo\">Premiumizaci\u00f3n m\u00e1s all\u00e1 del lujo<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">El crecimiento en la parte alta del mercado est\u00e1 impulsado cada vez m\u00e1s por la premiumizaci\u00f3n: dise\u00f1ar experiencias que generen m\u00e1s ingresos de los hu\u00e9spedes de mayor valor. Los hoteles de lujo est\u00e1n refinando sus propuestas en torno a la personalizaci\u00f3n, la exclusividad y la conveniencia. Para los hoteles, la premiumizaci\u00f3n puede incluir:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Servicios prioritarios<\/li>\n\n\n\n<li class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Paquetes personalizados<\/li>\n\n\n\n<li class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Experiencias gastron\u00f3micas o de bienestar<\/li>\n\n\n\n<li class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Servicios exclusivos o itinerarios del hu\u00e9sped mejorados<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Estas propuestas crean diferenciaci\u00f3n y capturan demanda de mayor valor sin necesidad de un reposicionamiento completo hacia el lujo.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 border-t border-neutral-coffee-05\">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-posicionarse-ante-la-divergencia\">Posicionarse ante la divergencia<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Operar en un mercado bifurcado exige tener claro qu\u00e9 tipo de hu\u00e9sped deseas atender.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Algunos hoteles apuestan por propuestas premium para captar la demanda de viajeros con mayor poder adquisitivo. Otros refinan su propuesta de valor orientada al precio, con un mayor control de costes, para competir en segmentos m\u00e1s econ\u00f3micos.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">En ambos casos, la composici\u00f3n de ingresos y la calidad del hu\u00e9sped importan tanto como el volumen de reservas.<\/p>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Para los establecimientos de precio econ\u00f3mico y medio, esperar una recuperaci\u00f3n puede ser arriesgado. La divergencia refleja cambios estructurales en el gasto del consumidor que podr\u00edan mantenerse durante varios a\u00f1os.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section><\/div>\n\n\n<section class=\"font-host mx-auto pb-16 lg:pb-20 px-6 lg:px-8\">\n  <div class=\"flex flex-col md:flex-row rounded-[4px] overflow-hidden max-w-[1360px] mx-auto\">\n          <img decoding=\"async\" src=\"https:\/\/cbdev2.cloudbeds.com\/wp-content\/uploads\/2026\/03\/rectangle-24-2.webp\" alt=\"\" class=\"w-full md:w-[348px] min-h-[280px] md:min-h-full object-cover flex-shrink-0\" \/>\n        <div class=\"bg-neutral-coffee-05 p-8 lg:p-12 flex flex-col justify-center flex-1\">\n      <p class=\"text-[24px] lg:text-[32px] font-light leading-[1.3] lg:leading-10 text-neutral-white\">\u00abNo esperamos que el segmento econ\u00f3mico se recupere hasta finales de 2027. El lujo seguir\u00e1 superando al resto de segmentos durante los pr\u00f3ximos a\u00f1os.\u00bb<\/p>\n              <p class=\"font-stix font-light text-neutral-white mt-6\" style=\"font-size: 20px;\">\u2013 Hannah Smith, Analista S\u00e9nior en STR<\/p>\n          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-16 pb-16\">\n  <div class=\"flex flex-col xl:flex-row gap-6 xl:gap-8 items-start max-w-[1360px] mx-auto\">\n    <div class=\"w-full xl:min-w-[219px] xl:max-w-[250px] flex-shrink-0\">\n      <h2 class=\"text-[32px] xl:text-[42px] desktop:text-[48px] font-light tracking-tight text-neutral-coffee-05 leading-[1.15]\">Indicadores de tendencia<\/h2>\n    <\/div>\n    <div class=\"flex flex-col xl:flex-row gap-4 flex-1\">\n            <div class=\"flex-1 bg-primary-yellow-05 rounded-[4px] p-6 flex flex-col h-[260px] xl:h-[280px] desktop:h-[321px]\">\n        <div class=\"flex flex-col h-full\">\n          <span class=\"text-[48px] xl:text-[62px] desktop:text-[72px] font-light text-neutral-coffee-05 leading-none block mb-1 tracking-[-1.44px]\">10,6%<\/span>\n                    <p class=\"text-xl font-light text-neutral-coffee-05 leading-snug mt-auto\">Crecimiento del RevPAR en hoteles de ultra-lujo en 2025, m\u00e1s del triple que el conjunto del sector hotelero.<\/p>\n        <\/div>\n                  <a href=\"https:\/\/www.ft.com\/content\/94dfcbb3-6f61-4ee5-808a-dfa10d5d2f55\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-sm font-light text-neutral-coffee-05 underline mt-6 inline-block\">Financial Times<\/a>\n              <\/div>\n            <div class=\"flex-1 bg-primary-yellow-05 rounded-[4px] p-6 flex flex-col h-[260px] xl:h-[280px] desktop:h-[321px]\">\n        <div class=\"flex flex-col h-full\">\n          <span class=\"text-[48px] xl:text-[62px] desktop:text-[72px] font-light text-neutral-coffee-05 leading-none block mb-1 tracking-[-1.44px]\">92%<\/span>\n                    <p class=\"text-xl font-light text-neutral-coffee-05 leading-snug mt-auto\">Viajeros que afirman que el valor es un factor importante en sus decisiones de viaje, frente al 83% del a\u00f1o anterior. <\/p>\n        <\/div>\n                  <a href=\"https:\/\/www.oxfordeconomics.com\/resource\/global-key-themes-2026-bullish-on-us-despite-ai-bubble-fears\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-sm font-light text-neutral-coffee-05 underline mt-6 inline-block\">Oxford Economics<\/a>\n              <\/div>\n            <div class=\"flex-1 bg-primary-yellow-05 rounded-[4px] p-6 flex flex-col h-[260px] xl:h-[280px] desktop:h-[321px]\">\n        <div class=\"flex flex-col h-full\">\n          <span class=\"text-[48px] xl:text-[62px] desktop:text-[72px] font-light text-neutral-coffee-05 leading-none block mb-1 tracking-[-1.44px]\">58%<\/span>\n                    <p class=\"text-xl font-light text-neutral-coffee-05 leading-snug mt-auto\">Hu\u00e9spedes que reservan categor\u00edas de habitaci\u00f3n premium, un m\u00e1ximo hist\u00f3rico. <\/p>\n        <\/div>\n                  <a href=\"https:\/\/www.siteminder.com\/r\/latest-trends-in-hotel-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-sm font-light text-neutral-coffee-05 underline mt-6 inline-block\">SiteMinder<\/a>\n              <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"imperative\" class=\"bg-neutral-coffee-05 px-6 lg:px-8\"> \n  <div class=\"font-host max-w-[1360px] mx-auto py-12 lg:pt-[57px] lg:pb-[58px]\">\n    <div class=\"flex flex-col lg:flex-row gap-12 lg:gap-16 items-start lg:items-stretch\">\n\n      <div class=\"w-full lg:w-[65%] flex flex-col self-stretch\">\n                <div class=\"inline-flex items-center gap-2 bg-neutral-white rounded-[4px] px-2 py-2 mb-4 max-w-max\">\n          <span class=\"w-4 h-4 bg-primary-blue-05 rounded-[4px] inline-block\"><\/span>\n          <span class=\"text-base font-light text-neutral-coffee-05\">Tendencia 3<\/span>\n        <\/div>\n        \n        <style>\n          @media (min-width: 1024px) {\n            .header-trends-content-3 > *:nth-child(2) {\n              margin-top: auto;\n            }\n          }\n          \/* Ensure headings inherit wrapper text color if no specific editor color is selected *\/\n          .header-trends-content-3 h1:not(.has-text-color),\n          .header-trends-content-3 h2:not(.has-text-color),\n          .header-trends-content-3 h3:not(.has-text-color),\n          .header-trends-content-3 h4:not(.has-text-color),\n          .header-trends-content-3 h5:not(.has-text-color),\n          .header-trends-content-3 h6:not(.has-text-color) {\n            color: inherit;\n          }\n        <\/style>\n        <div class=\"flex-1 flex flex-col gap-6 header-trends-content-3 text-neutral-chalk-03\">\n           <h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15]\" id=\"h-el-imperativo-de-la-conectividad-sistemas-y-equipos-se-unen-para-afrontar-los-retos-actuales\">El imperativo de la conectividad: sistemas y equipos se unen para afrontar los retos actuales<\/h2> <p class=\"font-light leading-7 \">Durante a\u00f1os, la desconexi\u00f3n entre sistemas fue aceptada como una realidad inevitable en las operaciones hoteleras, generando datos en silos, informes duplicados y conciliaciones manuales.<\/p> <p>Hoy, esa fragmentaci\u00f3n tiene consecuencias m\u00e1s graves. Sin embargo, muchos hoteles independientes siguen sin poder integrar su ecosistema tecnol\u00f3gico.<\/p> <p><a href=\"https:\/\/stateofdistribution.com\/reports\/The-State-of-Distribution-Report-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">El 67% de los hoteles independientes<\/a> se\u00f1ala la gesti\u00f3n de sistemas dispares como uno de sus principales retos operativos.<\/p> <p class=\"font-light leading-7 \">En un momento en que los m\u00e1rgenes son m\u00e1s ajustados, la competencia se intensifica y el uso eficaz de la IA depende de informaci\u00f3n fiable, integrar tecnolog\u00eda y equipos se ha convertido en un imperativo estrat\u00e9gico.<\/p>         <\/div>\n      <\/div>\n\n            <div class=\"w-full lg:w-[35%] self-stretch\">\n        <img decoding=\"async\" src=\"https:\/\/cbdev2.cloudbeds.com\/wp-content\/uploads\/2026\/03\/img-soil-trend3.webp\" alt=\"\" class=\"w-full max-w-none lg:max-w-[371px] h-full object-cover rounded-[4px] lg:h-[525px] lg:ml-auto\" \/>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 \">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-repensar-la-eficiencia\">Repensar la eficiencia<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">La mano de obra sigue siendo el mayor gasto para la mayor\u00eda de los hoteles, pero el debate est\u00e1 cambiando. La pregunta ya no es tanto si a\u00f1adir personal, sino c\u00f3mo capacitar a los equipos existentes para trabajar con mayor claridad y eficiencia.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-2xl font-light text-neutral-coffee-05 mb-10\">4 de cada 5 hoteles dedican el equivalente a entre uno y dos d\u00edas laborables completos a la semana en compilar informes y conciliar informaci\u00f3n entre sistemas.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Es tiempo que se sustrae de la estrategia, la atenci\u00f3n al hu\u00e9sped y el desarrollo del equipo.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 border-t border-neutral-coffee-05\">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-automatizacion-con-proposito\">Automatizaci\u00f3n con prop\u00f3sito<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">La automatizaci\u00f3n est\u00e1 ayudando a los hoteles a reducir el trabajo repetitivo en funciones tanto comerciales como operativas: desde la gesti\u00f3n de tarifas y la comunicaci\u00f3n con hu\u00e9spedes hasta los flujos de mantenimiento y la elaboraci\u00f3n de informes.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-2xl font-light text-neutral-coffee-05 mb-10\"><a href=\"https:\/\/h2c.de\/wp-content\/uploads\/h2cs-ai-automation-study_tech-report.pdf\">Casi la mitad<\/a> de los profesionales de la hoteler\u00eda cree que las reservas, la gesti\u00f3n de revenue y el tratamiento de datos de clientes estar\u00e1n en gran medida automatizados en un plazo de cinco a\u00f1os.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Sin embargo, la automatizaci\u00f3n solo genera resultados significativos cuando se basa en informaci\u00f3n precisa y consolidada. A medida que las herramientas de IA evolucionan de la recomendaci\u00f3n a la acci\u00f3n, las plataformas fragmentadas limitan su impacto.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 border-t border-neutral-coffee-05\">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-el-auge-del-revenue-marketing\">El auge del revenue marketing<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">A medida que los sistemas se integran, la gesti\u00f3n de revenue y el marketing convergen en una disciplina unificada: el revenue marketing.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Cuando los precios, la distribuci\u00f3n y la promoci\u00f3n operan desde la misma base de datos, las decisiones son m\u00e1s coordinadas e inteligentes. La rentabilidad se convierte en el objetivo compartido de toda la funci\u00f3n comercial.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-10 pb-6 lg:pt-[32px] lg:pb-8 border-t border-neutral-coffee-05\">\n  <div class=\"max-w-[1360px] mx-auto \">\n    \n\n<div class=\"wp-block-columns stats-row-002-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column stats-row-002-left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading font-light tracking-[-0.96px] leading-[1.15] has-3-x-large-font-size\" id=\"h-mas-alla-de-la-capa-comercial\">M\u00e1s all\u00e1 de la capa comercial<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column stats-row-002-right is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">La conectividad tambi\u00e9n est\u00e1 transformando las operaciones.<\/p>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Con sistemas integrados:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list text-base font-light leading-[1.6] text-neutral-coffee-05\">\n<li>El consumo energ\u00e9tico puede ajustarse din\u00e1micamente a los niveles de ocupaci\u00f3n<\/li>\n\n\n\n<li>Los problemas de mantenimiento pueden identificarse y resolverse antes<\/li>\n\n\n\n<li>Los centros de atenci\u00f3n telef\u00f3nica asistidos por IA pueden mejorar las tasas de conversi\u00f3n<\/li>\n\n\n\n<li>Las recomendaciones personalizadas pueden aumentar los ingresos complementarios durante la estancia<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">Cada una de estas capacidades depende de sistemas que se comuniquen de forma fluida.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"text-base font-light leading-[1.6] text-neutral-coffee-05\">En respuesta, muchos operadores est\u00e1n consolidando las plataformas principales \u2014PMS, distribuci\u00f3n, motor de reservas y pagos\u2014 en entornos m\u00e1s unificados, manteniendo al mismo tiempo la flexibilidad mediante integraciones abiertas.<\/p>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/section><\/div>\n\n\n<section class=\"font-host mx-auto pb-16 lg:pb-20 px-6 lg:px-8\">\n  <div class=\"flex flex-col md:flex-row rounded-[4px] overflow-hidden max-w-[1360px] mx-auto\">\n          <img decoding=\"async\" src=\"https:\/\/cbdev2.cloudbeds.com\/wp-content\/uploads\/2026\/03\/rectangle-24-3.webp\" alt=\"\" class=\"w-full md:w-[348px] min-h-[280px] md:min-h-full object-cover flex-shrink-0\" \/>\n        <div class=\"bg-neutral-coffee-05 p-8 lg:p-12 flex flex-col justify-center flex-1\">\n      <p class=\"text-[24px] lg:text-[32px] font-light leading-[1.3] lg:leading-10 text-neutral-white\">\u00abTras una era de adopci\u00f3n digital fren\u00e9tica, los hoteleros de 2025 descubren que la complejidad, y no la capacidad, es el principal freno al rendimiento. Tres funciones clave \u2014Marketing y Ventas, Distribuci\u00f3n y Gesti\u00f3n de Revenue\u2014 presentan distintos puntos de fricci\u00f3n en el d\u00eda a d\u00eda que remiten a las mismas causas ra\u00edz: datos fragmentados, se\u00f1ales de demanda dispersas y escasez de capacidad t\u00e9cnica interna.\u00bb<\/p>\n              <p class=\"font-stix font-light text-neutral-white mt-6\" style=\"font-size: 20px;\">\u2013 HEDNA, The State of Distribution 2025<\/p>\n          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"font-host px-6 pt-16 pb-16\">\n  <div class=\"flex flex-col xl:flex-row gap-6 xl:gap-8 items-start max-w-[1360px] mx-auto\">\n    <div class=\"w-full xl:min-w-[219px] xl:max-w-[250px] flex-shrink-0\">\n      <h2 class=\"text-[32px] xl:text-[42px] desktop:text-[48px] font-light tracking-tight text-neutral-coffee-05 leading-[1.15]\">Indicadores de tendencia<\/h2>\n    <\/div>\n    <div class=\"flex flex-col xl:flex-row gap-4 flex-1\">\n            <div class=\"flex-1 bg-primary-yellow-05 rounded-[4px] p-6 flex flex-col h-[260px] xl:h-[280px] desktop:h-[321px]\">\n        <div class=\"flex flex-col h-full\">\n          <span class=\"text-[48px] xl:text-[62px] desktop:text-[72px] font-light text-neutral-coffee-05 leading-none block mb-1 tracking-[-1.44px]\">92%<\/span>\n                    <p class=\"text-xl font-light text-neutral-coffee-05 leading-snug mt-auto\">Proveedores tecnol\u00f3gicos que consideran la facilidad de integraci\u00f3n como un factor cr\u00edtico para los hoteles.<\/p>\n        <\/div>\n                  <a href=\"https:\/\/ideas.com\/future-forecast-2026\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-sm font-light text-neutral-coffee-05 underline mt-6 inline-block\">IDeaS<\/a>\n              <\/div>\n            <div class=\"flex-1 bg-primary-yellow-05 rounded-[4px] p-6 flex flex-col h-[260px] xl:h-[280px] desktop:h-[321px]\">\n        <div class=\"flex flex-col h-full\">\n          <span class=\"text-[48px] xl:text-[62px] desktop:text-[72px] font-light text-neutral-coffee-05 leading-none block mb-1 tracking-[-1.44px]\">70%<\/span>\n                    <p class=\"text-xl font-light text-neutral-coffee-05 leading-snug mt-auto\">Hoteleros que se\u00f1alan la integraci\u00f3n con los sistemas existentes como una consideraci\u00f3n clave en sus decisiones de inversi\u00f3n en IA. <\/p>\n        <\/div>\n                  <a href=\"https:\/\/h2c.de\/wp-content\/uploads\/h2cs-ai-automation-study_tech-report.pdf%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-sm font-light text-neutral-coffee-05 underline mt-6 inline-block\">h2c<\/a>\n              <\/div>\n            <div class=\"flex-1 bg-primary-yellow-05 rounded-[4px] p-6 flex flex-col h-[260px] xl:h-[280px] desktop:h-[321px]\">\n        <div class=\"flex flex-col h-full\">\n          <span class=\"text-[48px] xl:text-[62px] desktop:text-[72px] font-light text-neutral-coffee-05 leading-none block mb-1 tracking-[-1.44px]\">25-35%<\/span>\n                    <p class=\"text-xl font-light text-neutral-coffee-05 leading-snug mt-auto\">Incremento en las tasas de conversi\u00f3n de los centros de reservas telef\u00f3nicas que utilizan IA. <\/p>\n        <\/div>\n                  <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/financial-services\/asset-wealth-management\/real-estate\/emerging-trends-in-real-estate-pwc-uli\/property-type-outlook\/hospitality.html\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-sm font-light text-neutral-coffee-05 underline mt-6 inline-block\">PwC<\/a>\n              <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"font-host px-6 lg:px-8 pb-16 lg:pb-16\">\n  <div class=\"bg-primary-yellow-05 rounded-[4px] p-8 lg:p-12 max-w-[1360px] mx-auto\">\n    <div class=\"flex flex-col lg:flex-row items-start justify-between gap-10 lg:gap-16\">\n      <div class=\"w-full lg:max-w-[631px]\">\n        <h2 class=\"text-[40px] lg:text-[72px] font-light tracking-tight text-neutral-coffee-05 leading-[1.1] lg:leading-[80px]\">El resto de las tendencias te est\u00e1n esperando.<\/h2>\n        <p class=\"text-xl lg:text-2xl font-light leading-8 text-neutral-coffee-05 mt-8 lg:mt-12\">Dentro del informe completo encontrar\u00e1s las dem\u00e1s tendencias, incluyendo:<\/p>\n        <ul class=\"mt-4 sm:mt-8 space-y-[2px] sm:pl-4\">\n                      <li class=\"text-xl lg:text-2xl font-light text-neutral-coffee-05 flex items-start gap-3\">\n              <span class=\"mt-2.5 w-1.5 h-1.5 bg-neutral-coffee-05 rounded-full flex-shrink-0\"><\/span>\n              <span>El reinicio del descubrimiento<\/span>\n            <\/li>\n                      <li class=\"text-xl lg:text-2xl font-light text-neutral-coffee-05 flex items-start gap-3\">\n              <span class=\"mt-2.5 w-1.5 h-1.5 bg-neutral-coffee-05 rounded-full flex-shrink-0\"><\/span>\n              <span>De respuestas a acci\u00f3n<\/span>\n            <\/li>\n                      <li class=\"text-xl lg:text-2xl font-light text-neutral-coffee-05 flex items-start gap-3\">\n              <span class=\"mt-2.5 w-1.5 h-1.5 bg-neutral-coffee-05 rounded-full flex-shrink-0\"><\/span>\n              <span>El auge de los microsegmentos<\/span>\n            <\/li>\n                  <\/ul>\n        <div class=\"mt-8 lg:mt-12\">\n          \n\n<div class=\"flex w-full justify-start\">\n      <div\n      data-href=\"#\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-6 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out cursor-pointer modal-trigger\"\n      value=\"open-form\">\n            <span>Descarga gratuita<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M224,144v64a8,8,0,0,1-8,8H40a8,8,0,0,1-8-8V144a8,8,0,0,1,16,0v56H208V144a8,8,0,0,1,16,0Zm-101.66,5.66a8,8,0,0,0,11.32,0l40-40a8,8,0,0,0-11.32-11.32L136,124.69V32a8,8,0,0,0-16,0v92.69L93.66,98.34a8,8,0,0,0-11.32,11.32Z\"><\/path><\/svg>    <\/div>\n  <\/div>\n        <\/div>\n      <\/div>\n            <div class=\"w-full lg:w-auto flex-shrink-0\">\n        <img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2026\/03\/header-image-right-es.webp\" alt=\"State of Independent Lodging 2026 Report\" class=\"w-full sm:max-w-[346px] sm:h-[486px] sm:object-cover mx-auto lg:mx-0\" \/>\n      <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":110,"featured_media":59039,"parent":58916,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"content-hub-page-report","meta":{"_acf_changed":true,"footnotes":""},"categories":[],"wf_page_folders":[11368],"class_list":["post-58920","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 tendencias hoteleras | El estado de los hoteles independientes<\/title>\n<meta name=\"description\" content=\"Descubre las tendencias que impactan a los hoteles en 2026, desde la presi\u00f3n sobre los m\u00e1rgenes hasta la necesidad de conectividad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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