{"id":92084,"date":"2026-05-27T03:31:58","date_gmt":"2026-05-27T10:31:58","guid":{"rendered":"https:\/\/www.cloudbeds.com\/publicidad-hotelera\/case-studies\/"},"modified":"2026-06-01T02:21:51","modified_gmt":"2026-06-01T09:21:51","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/www.cloudbeds.com\/es\/publicidad-hotelera\/case-studies\/","title":{"rendered":"C\u00f3mo los alojamientos de todo el mundo est\u00e1n recuperando el control de la demanda con Cloudbeds Digital Marketing"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"896\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-digital-marketing-campaign-dash.webp\" alt=\"\" class=\"wp-image-53885\" style=\"width:1000px;height:auto\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-digital-marketing-campaign-dash.webp 1592w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-digital-marketing-campaign-dash-768x432.webp 768w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-digital-marketing-campaign-dash-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-f1bc6721 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"has-stix-two-text-font-family has-3-x-large-font-size\" style=\"line-height:1.5\">El aumento de las comisiones de las OTAs, las herramientas de marketing fragmentadas y la creciente competencia han llevado a los hoteleros a replantearse c\u00f3mo atraer y convertir a los hu\u00e9spedes online.<\/p>\n\n\n\n<p>Desde moteles independientes en el suroeste americano hasta grupos hoteleros con m\u00faltiples alojamientos y resorts boutique, los alojamientos que utilizan Cloudbeds Digital Marketing est\u00e1n obteniendo resultados medibles: mayor visibilidad, mejor ROI y un aumento significativo de las reservas directas.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-f1bc6721 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"why\" style=\"margin-bottom:0\">Porque la mejor reserva es la que no paga comisi\u00f3n<\/h2>\n\n\n\n<p>En alojamientos de todos los tama\u00f1os, el mayor impacto de usar Cloudbeds Digital Marketing ha sido el crecimiento de los ingresos directos.<\/p>\n\n\n\n<p>The Sunlight Group, en Filipinas, logr\u00f3 un aumento del 329% en reservas directas en tan solo 3 meses. Aunque varios m\u00f3dulos de Cloudbeds contribuyeron a este \u00e9xito, su directora general, Radine Brito, destaca Cloudbeds Digital Marketing como un factor clave y lo define como una soluci\u00f3n completa pensada para la hoteler\u00eda. En particular, poder crear, financiar y gestionar campa\u00f1as de metab\u00fasqueda con unos pocos clics ha reforzado su visibilidad en Google y les ha permitido competir de t\u00fa a t\u00fa con las OTAs.<\/p>\n\n\n\n<div class=\"wp-block-cloudbeds-quote-block py-9 px-4 border-b border-t border-neutral-chalk-07\"><blockquote class=\"max-w-5xl mx-auto\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"24\" viewBox=\"0 0 32 24\" fill=\"none\"><path d=\"M7.43529 24C5.23922 24 3.45098 23.2932 2.07059 21.8795C0.690196 20.4659 0 18.3133 0 15.4217C0 12.8514 0.439216 10.6988 1.31765 8.96386C2.25882 7.16466 3.38824 5.68675 4.70588 4.53012C6.02353 3.30924 7.34118 2.34538 8.65882 1.63856C10.0392 0.867474 11.2 0.321289 12.1412 0L13.3647 2.50603C12.2353 3.02008 11.0745 3.69478 9.88235 4.53012C8.6902 5.30121 7.68627 6.36145 6.87059 7.71085C6.11765 9.06024 5.74118 10.9558 5.74118 13.3976C6.18039 13.1406 6.58824 13.0121 6.96471 13.0121C7.40392 12.9478 7.84314 12.9157 8.28235 12.9157C10.0392 12.9157 11.3569 13.4297 12.2353 14.4578C13.1765 15.4859 13.6471 16.739 13.6471 18.2169C13.6471 19.759 13.1137 21.1084 12.0471 22.2651C10.9804 23.4217 9.44314 24 7.43529 24ZM25.7882 24C23.5922 24 21.8039 23.2932 20.4235 21.8795C19.0431 20.4659 18.3529 18.3133 18.3529 15.4217C18.3529 12.8514 18.7922 10.6988 19.6706 8.96386C20.6118 7.16466 21.7412 5.68675 23.0588 4.53012C24.3765 3.30924 25.6941 2.34538 27.0118 1.63856C28.3922 0.867474 29.5529 0.321289 30.4941 0L31.7176 2.50603C30.5882 3.02008 29.4275 3.69478 28.2353 4.53012C27.0431 5.30121 26.0392 6.36145 25.2235 7.71085C24.4706 9.06024 24.0941 10.9558 24.0941 13.3976C24.5333 13.1406 24.9412 13.0121 25.3176 13.0121C25.7569 12.9478 26.1961 12.9157 26.6353 12.9157C28.3922 12.9157 29.7098 13.4297 30.5882 14.4578C31.5294 15.4859 32 16.739 32 18.2169C32 19.759 31.4667 21.1084 30.4 22.2651C29.3333 23.4217 27.7961 24 25.7882 24Z\" fill=\"#261C0A\"><\/path><\/svg><p class=\"font-host text-neutral-coffee-05 text-xl leading-7 mb-8 mt-8\">Existe una correlaci\u00f3n directa entre el uso del Metasearch de Cloudbeds Digital Marketing y nuestro aumento de reservas directas, porque ahora tenemos visibilidad en Google junto a todas las OTAs.<\/p><footer class=\"font-host text-sm\">&#8211; Radine Brito, directora general, The Sunlight Group<\/footer><\/blockquote><\/div>\n\n\n\n<p>Roadside Hospitality, en Canad\u00e1, obtuvo resultados igualmente destacados. Tras implementar Cloudbeds Digital Marketing Suite en cuatro moteles, el grupo alcanz\u00f3 un ROI medio de 6,6X en apenas ocho meses, con un claro aumento de las reservas directas.<\/p>\n\n\n\n<p>\u00abCloudbeds Digital Marketing se est\u00e1 convirtiendo en una herramienta de enorme valor para nuestros alojamientos. Hemos podido desplazar nuestra distribuci\u00f3n hacia m\u00e1s reservas directas\u00bb, afirma Sahad Kassam, responsable de gesti\u00f3n de activos.<\/p>\n\n\n\n<p>Para los alojamientos nuevos o independientes, la visibilidad puede ser a\u00fan m\u00e1s determinante.<\/p>\n\n\n\n<p>Al abrir The Vaquero Motel en Texas, el equipo propietario se enfrent\u00f3 al reto de generar notoriedad sin contar con una marca consolidada. \u00abQuer\u00eda una soluci\u00f3n integral. Sab\u00eda lo importante que es el marketing digital y necesitaba un equipo que me ayudara a mejorar mi presencia online\u00bb, explica el propietario Carlos Gonzalez.<\/p>\n\n\n\n<p>Gracias a Cloudbeds Digital Marketing Suite, el motel genera ahora el 54% de sus ingresos a trav\u00e9s de reservas directas y ha conseguido un ROI de 5X en su inversi\u00f3n en marketing.<\/p>\n\n\n\n<div class=\"wp-block-cloudbeds-counter-wrapper w-full\"><div class=\"flex flex-wrap justify-center gap-2 font-host\">\n<div class=\"wp-block-cloudbeds-counter-item flex flex-col justify-between flex-1 w-full min-w-[200px] bg-primary-blue-03 rounded-md p-4 text-neutral-coffee-05\"><p class=\"text-5xl font-light mb-4 cloudbeds-count-up-container\"><span class=\" cloudbeds-count-up\" data-value=\"329\">329<\/span><span>%<\/span><\/p><p class=\"text-sm\">El aumento en reservas directas logrado por The Sunlight Group en solo 3 meses<\/p><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-counter-item flex flex-col justify-between flex-1 w-full min-w-[200px] bg-primary-blue-03 rounded-md p-4 text-neutral-coffee-05\"><p class=\"text-5xl font-light mb-4 cloudbeds-count-up-container\"><span class=\" cloudbeds-count-up\" data-value=\"6.6\">6.6<\/span><span>X<\/span><\/p><p class=\"text-sm\">El ROI en inversi\u00f3n de marketing de Roadside Hospitality en tan solo 8 meses<\/p><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-f1bc6721 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"how\" style=\"margin-bottom:0\">Competir donde los viajeros buscan<\/h2>\n\n\n\n<p>A medida que la captaci\u00f3n de hu\u00e9spedes se concentra cada vez m\u00e1s en Google Hotel Ads y las plataformas de metab\u00fasqueda, los operadores hoteleros necesitan herramientas dise\u00f1adas espec\u00edficamente para esos canales.<\/p>\n\n\n\n<p>Playpark Hospitality adopt\u00f3 Cloudbeds Digital Marketing para seguir innovando y captar m\u00e1s negocio directo. Gracias a la publicidad estrat\u00e9gica en Google Hotel Ads, TripAdvisor y Trivago, el grupo mantiene su competitividad en los entornos de metab\u00fasqueda de pago y aumenta su visibilidad ante los viajeros con mayor intenci\u00f3n de reserva.<\/p>\n\n\n\n<p>HP Hospitality adopt\u00f3 una estrategia similar en su creciente cartera de alojamientos. El grupo, con 11 propiedades, integr\u00f3 varios de sus alojamientos con Cloudbeds Digital Marketing Suite como parte de una iniciativa m\u00e1s amplia para priorizar las reservas directas frente a las de OTAs. La inversi\u00f3n ayud\u00f3 a Kona Kai Resort a lograr aumentos significativos en ocupaci\u00f3n y crecimientos de doble d\u00edgito en reservas directas durante dos a\u00f1os.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-f1bc6721 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"optimize\" style=\"margin-bottom:0\">Tu marketing tiene que hablar con tu PMS<\/h2>\n\n\n\n<p>A diferencia de las soluciones de marketing gen\u00e9ricas, Cloudbeds Digital Marketing est\u00e1 desarrollado espec\u00edficamente para la hoteler\u00eda. Desde publicidad en metab\u00fasquedas y retargeting hasta potentes anal\u00edticas de rendimiento, todo funciona de forma integrada en un \u00fanico ecosistema conectado al PMS y al motor de reservas.<\/p>\n\n\n\n<p>Para muchos operadores, esta unidad es transformadora. En Hotel 1550 SFO, el equipo utiliza Cloudbeds Digital Marketing para Google Hotel Ads, campa\u00f1as Performance Max, retargeting y gesti\u00f3n de reputaci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-cloudbeds-quote-block py-9 px-4 border-b border-t border-neutral-chalk-07\"><blockquote class=\"max-w-5xl mx-auto\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"24\" viewBox=\"0 0 32 24\" fill=\"none\"><path d=\"M7.43529 24C5.23922 24 3.45098 23.2932 2.07059 21.8795C0.690196 20.4659 0 18.3133 0 15.4217C0 12.8514 0.439216 10.6988 1.31765 8.96386C2.25882 7.16466 3.38824 5.68675 4.70588 4.53012C6.02353 3.30924 7.34118 2.34538 8.65882 1.63856C10.0392 0.867474 11.2 0.321289 12.1412 0L13.3647 2.50603C12.2353 3.02008 11.0745 3.69478 9.88235 4.53012C8.6902 5.30121 7.68627 6.36145 6.87059 7.71085C6.11765 9.06024 5.74118 10.9558 5.74118 13.3976C6.18039 13.1406 6.58824 13.0121 6.96471 13.0121C7.40392 12.9478 7.84314 12.9157 8.28235 12.9157C10.0392 12.9157 11.3569 13.4297 12.2353 14.4578C13.1765 15.4859 13.6471 16.739 13.6471 18.2169C13.6471 19.759 13.1137 21.1084 12.0471 22.2651C10.9804 23.4217 9.44314 24 7.43529 24ZM25.7882 24C23.5922 24 21.8039 23.2932 20.4235 21.8795C19.0431 20.4659 18.3529 18.3133 18.3529 15.4217C18.3529 12.8514 18.7922 10.6988 19.6706 8.96386C20.6118 7.16466 21.7412 5.68675 23.0588 4.53012C24.3765 3.30924 25.6941 2.34538 27.0118 1.63856C28.3922 0.867474 29.5529 0.321289 30.4941 0L31.7176 2.50603C30.5882 3.02008 29.4275 3.69478 28.2353 4.53012C27.0431 5.30121 26.0392 6.36145 25.2235 7.71085C24.4706 9.06024 24.0941 10.9558 24.0941 13.3976C24.5333 13.1406 24.9412 13.0121 25.3176 13.0121C25.7569 12.9478 26.1961 12.9157 26.6353 12.9157C28.3922 12.9157 29.7098 13.4297 30.5882 14.4578C31.5294 15.4859 32 16.739 32 18.2169C32 19.759 31.4667 21.1084 30.4 22.2651C29.3333 23.4217 27.7961 24 25.7882 24Z\" fill=\"#261C0A\"><\/path><\/svg><p class=\"font-host text-neutral-coffee-05 text-xl leading-7 mb-8 mt-8\">Cloudbeds me permite controlar mi propia tecnolog\u00eda, mi propio marketing, en un solo lugar.<\/p><footer class=\"font-host text-sm\">&#8211; Vipul Dayal, presidente de VNR Management, LLC, y operador de Hotel 1550<\/footer><\/blockquote><\/div>\n\n\n\n<p>Esa visibilidad centralizada es igual de importante para operadores como The Wild Wood Inn, donde el equipo utiliza Cloudbeds Digital Marketing junto con otras herramientas de Cloudbeds para hacer seguimiento del rendimiento de las campa\u00f1as y de la generaci\u00f3n de reservas desde un \u00fanico panel de control. En lugar de consolidar informes fragmentados de m\u00faltiples proveedores, el alojamiento puede medir con claridad el ROI y la demanda directa en un solo lugar.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-f1bc6721 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"less\" style=\"margin-bottom:0\">Menos sistemas, m\u00e1s resultados que se ven en la cuenta<\/h2>\n\n\n\n<p>Aunque la estrategia de cada alojamiento es diferente, lo que est\u00e1 claro es que los hoteleros quieren menos sistemas desconectados y m\u00e1s resultados medibles. Cloudbeds Digital Marketing ofrece exactamente eso: marketing que genera ingresos reales, tecnolog\u00eda que funciona de forma integrada y visibilidad sobre lo que impulsa la demanda directa.<\/p>\n\n\n\n<p>Desde moteles boutique y hoteles independientes hasta grupos hoteleros en plena expansi\u00f3n, alojamientos de todo el mundo utilizan Cloudbeds Digital Marketing para atraer a m\u00e1s viajeros con alta intenci\u00f3n de compra, aumentar las reservas directas y convertir el rendimiento del marketing en crecimiento de ingresos real y medible.<\/p>\n<\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-cta-block-blog cta-block-blog-yellow\"><div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-7 bg-center sm:bg-right bg-cover sm:bg-contain bg-no-repeat\"><div class=\"sm:max-w-[360px] max-w-full\"><h2 class=\"text-[32px] font-normal text-neutral-coffee-05 mb-3\">Gana la b\u00fasqueda, ll\u00e9vate la reserva.<\/h2><p class=\"text-base text-neutral-coffee-05 font-light\">Un RevPAR un 20% mayor empieza con reservas directas m\u00e1s inteligentes gracias a Cloudbeds Digital Marketing<\/p><\/div>\n<div class=\"flex w-full justify-end\">\n  \n    <a\n      href=\"https:\/\/www.cloudbeds.com\/request-a-demo\/\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline\"\n      target=\"_blank\"\n      rel=\"noopener noreferrer\"\n      >\n            <span>Solicita una demo<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"\/><\/svg>    <\/a>\n  <\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Desde moteles independientes en el suroeste americano hasta grupos hoteleros con m\u00faltiples alojamientos y resorts boutique, los alojamientos que utilizan Cloudbeds Digital Marketing Suite est\u00e1n obteniendo resultados medibles: mayor visibilidad, mejor ROI y un aumento significativo de las reservas directas.<\/p>\n","protected":false},"author":118,"featured_media":0,"parent":91892,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"content-hub-page","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"wf_page_folders":[],"class_list":["post-92084","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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