{"id":90552,"date":"2026-05-09T12:43:56","date_gmt":"2026-05-09T19:43:56","guid":{"rendered":"https:\/\/www.cloudbeds.com\/?page_id=90552"},"modified":"2026-05-25T12:04:31","modified_gmt":"2026-05-25T19:04:31","slug":"logiciel-crm-hotels","status":"publish","type":"page","link":"https:\/\/www.cloudbeds.com\/fr\/logiciel-crm-hotels\/","title":{"rendered":"Logiciel CRM pour l&rsquo;h\u00f4tellerie"},"content":{"rendered":"\n<section class=\"py-12 pb-16 product-header-pattern relative bg-cover bg-no-repeat bg-right wp-block-cloudbeds-product-header\">\n\n\n            <div class=\"container px-4 md:px-[2.2rem]\">\n            <div class=\"p-2 flex items-center text-base\">\n                <span class=\"inline-block bg-support-green-05 text-neutral-white text-sm font-medium px-2 py-2 rounded mr-1\"><\/span>\n                <h1 class=\"text-base\">Plus qu&#039;un logiciel de gestion de la relation client pour l&#039;h\u00f4tellerie<\/h1>\n            <\/div>\n        <\/div>\n    \n    <div class=\"container flex flex-col md:flex-row gap-8 justify-between mt-4 px-4 md:px-[2.2rem]\">\n\n        <!-- Left Column -->\n        <div class=\"grid xl:max-w-[561px] cloudbeds-product-header-content-box\">\n\n            \n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2fa7e910 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-host-grotesk-font-family\" id=\"h-des-clients-qui-remplacent-les-suppositions-par-des-connexions-et-des-revenus-reguliers\" style=\"margin-bottom:var(--wp--preset--spacing--60);font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 1.795), 48px);font-style:normal;font-weight:300;line-height:1.25\">Des clients qui remplacent les suppositions par des <strong>connexions et des revenus r\u00e9guliers.<\/strong><\/h2>\n\n\n\n<p class=\"has-host-grotesk-font-family\" style=\"margin-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.179), 16px);\">Cloudbeds Guest Marketing CRM vous aide \u00e0 conna\u00eetre vos clients et \u00e0 les faire revenir &#8211; avec des campagnes d&rsquo;e-mailing intelligentes, des profils de clients et plus de rentabilit\u00e9 \u00e0 partir de chaque s\u00e9jour.<\/p>\n\n\n\n<div class=\"flex w-full justify-start\">\n      <div\n      data-href=\"#\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out cursor-pointer modal-trigger\"\n      value=\"open-form\">\n            <span>Planifiez une d\u00e9monstration<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"\/><\/svg>    <\/div>\n  <\/div><\/div>\n\n\n        <\/div>\n\n        <!-- Right Column (Fixed-size Image) -->\n        <div class=\"flex items-center w-full md:max-w-[50%] lg:max-w-[60%] xl:max-w-[796px] py-3 cloudbeds-product-header-image-box\">\n\n                            <!-- Video -->\n                <div class=\"cloudbeds-embed-container-lazy\" data-unique-id=\"wistia_6a28b21548f7e\" data-video-id=\"a7vhep4lvc\">\n\n                    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n                        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n                                                        <div class=\"wistia_embed wistia_async_a7vhep4lvc videoFoam=true \" style=\"height:100%;position:relative;width:100%\">\n                                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                                    <img decoding=\"async\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/de9e1b44ed727f115ae0e85686185474.\" style=\"height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section class=\"bg-gradient-to-b from-primary-yellow-05 to-neutral-white text-neutral-coffee-05 font-host py-[5rem] wp-block-cloudbeds-product-statistic\">\n    <div class=\"container px-4 md:px-[2.2rem]\">\n        <!-- Header -->\n        <div class=\"flex justify-between items-start flex-wrap gap-6 mb-14\">\n            <div class=\"max-w-2xl\">\n                <h2 class=\"text-3xl md:text-5xl font-light leading-snug tracking-[-1px]\">\n                    Gagnez les clients, pas seulement la r\u00e9servation.                <\/h2>\n            <\/div>\n            <!-- Review Badge -->\n            <div class=\"w-full max-w-[358px]\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2026\/05\/badge-rating-htr-fr.svg\" alt=\"\" class=\"w-full\" \/>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n    <!-- InnerBlocks here ... -->\n    \n\n<div class=\"container px-4 md:px-[2.2rem] cloudbeds-tabs-wrapper\">\n\n    <div class=\"flex flex-wrap flex-row gap-2 text-sm font-medium border-b border-neutral-coffee-05 mb-8 cloudbeds-tab-header\"><\/div>\n\n    <div class=\"flex sm:hidden flex-row items-center mb-6\">\n        <!-- Previous button (optional) -->\n        <button class=\"flex flex-row gap-2 items-center text-sm\" id=\"cloudbeds-tabs-wrapper-previous\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"13\" viewBox=\"0 0 12 13\" fill=\"none\">\n                <path d=\"M12 7.25572L12 5.88987L2.63415 5.88987L6.82927 1.69475L5.85366 0.719136L5.24537e-07 6.57279L5.85366 12.4265L6.82927 11.4508L2.63415 7.25572L12 7.25572Z\" fill=\"#261C0A\" \/>\n            <\/svg>\n            <span>Previous<\/span>\n        <\/button>\n\n        <!-- Next button always on the right -->\n        <button class=\"flex flex-row gap-2 items-center text-sm ml-auto\" id=\"cloudbeds-tabs-wrapper-next\">\n            <span>Next<\/span>\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"13\" viewBox=\"0 0 12 13\" fill=\"none\">\n                <path d=\"M4.53577e-07 5.88991L0 7.25576H9.36585L5.17073 11.4509L6.14634 12.4265L12 6.57284L6.14634 0.719177L5.17073 1.69479L9.36585 5.88991H4.53577e-07Z\" fill=\"#261C0A\" \/>\n            <\/svg>\n        <\/button>\n    <\/div>\n\n    <div class=\"cloudbeds-tab-content\">\n        \n\n<div class=\"flex flex-col md:flex-row gap-8 justify-between mt-4 wp-block-cloudbeds-tabs-item flex flex-col md:flex-row gap-8 justify-between mt-4 align wp-block-cloudbeds-tabs-item flex flex-col md:flex-row gap-8 justify-between mt-4 wp-block-cloudbeds-tabs-item\" data-tab-label=\"Clients fid\u00e8les = profits accrus\">\n    <div class=\"xl:max-w-[561px]\">\n                    <h3 class=\"text-[32px] mb-4 font-light md:leading-[40px]\">Parce que les nouveaux clients co\u00fbtent 20 fois plus cher que ceux qui reviennent.<\/h3>\n                <p class=\"text-2xl font-light\">Augmentez les r\u00e9servations r\u00e9p\u00e9t\u00e9es jusqu&rsquo;\u00e0 40 % gr\u00e2ce \u00e0 des e-mails cibl\u00e9s qui transforment les clients ponctuels en clients fid\u00e8les. Cr\u00e9ez des campagnes de reconqu\u00eate qui transforment les clients des OTA en futurs clients directs. <\/p>\n    <\/div>\n    <div class=\"flex items-center w-full md:max-w-[50%] lg:max-w-[60%] xl:max-w-[796px] py-3\">\n                    <div class=\"w-full aspect-[796\/418]  flex items-center justify-center text-center text-neutral-chalk-01 text-sm rounded-t-[4px]\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-revint-crm.webp\" alt=\"\" class=\"w-full h-auto\" \/>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"flex flex-col md:flex-row gap-8 justify-between mt-4 wp-block-cloudbeds-tabs-item flex flex-col md:flex-row gap-8 justify-between mt-4 align wp-block-cloudbeds-tabs-item flex flex-col md:flex-row gap-8 justify-between mt-4 wp-block-cloudbeds-tabs-item\" data-tab-label=\"Plus qu&#039;un cr\u00e9ateur d&#039;e-mails\">\n    <div class=\"xl:max-w-[561px]\">\n                    <h3 class=\"text-[32px] mb-4 font-light md:leading-[40px]\">Un engagement aliment\u00e9 par l&rsquo;IA qui convertit r\u00e9ellement.<\/h3>\n                <p class=\"text-2xl font-light\">Proposez aux voyageurs les offres personnalis\u00e9es que 74 % d&rsquo;entre eux souhaitent. Nos clients l&rsquo;utilisent pour obtenir des r\u00e9sultats concrets, comme 30 000 $ de nouveaux revenus en moins de 3 mois. <\/p>\n    <\/div>\n    <div class=\"flex items-center w-full md:max-w-[50%] lg:max-w-[60%] xl:max-w-[796px] py-3\">\n                    <div class=\"w-full aspect-[796\/418]  flex items-center justify-center text-center text-neutral-chalk-01 text-sm rounded-t-[4px]\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2021\/04\/img-product-guest-marketing-tab2.webp\" alt=\"\" class=\"w-full h-auto\" \/>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"flex flex-col md:flex-row gap-8 justify-between mt-4 wp-block-cloudbeds-tabs-item flex flex-col md:flex-row gap-8 justify-between mt-4 align wp-block-cloudbeds-tabs-item flex flex-col md:flex-row gap-8 justify-between mt-4 wp-block-cloudbeds-tabs-item\" data-tab-label=\"Fid\u00e9lit\u00e9, pleinement r\u00e9alis\u00e9e\">\n    <div class=\"xl:max-w-[561px]\">\n                    <h3 class=\"text-[32px] mb-4 font-light md:leading-[40px]\">Gagnez des c\u0153urs &#8211; et des parts de march\u00e9.<\/h3>\n                <p class=\"text-2xl font-light\">Les clients fid\u00e8les d\u00e9pensent 67 % de plus. Les profils unifi\u00e9s des clients vous donnent une vue d&rsquo;ensemble &#8211; pr\u00e9f\u00e9rences, clients et d\u00e9penses \u00e0 vie &#8211; en un seul endroit, afin que vous ne perdiez pas cette valeur. <\/p>\n    <\/div>\n    <div class=\"flex items-center w-full md:max-w-[50%] lg:max-w-[60%] xl:max-w-[796px] py-3\">\n                    <div class=\"w-full aspect-[796\/418]  flex items-center justify-center text-center text-neutral-chalk-01 text-sm rounded-t-[4px]\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-guest-marketing-tab3.webp\" alt=\"\" class=\"w-full h-auto\" \/>\n                            <\/div>\n            <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-cloudbeds-wrapper-sidebar-title\"><div class=\"container grid grid-cols-1 lg:grid-cols-12 gap-5 md:gap-8 font-host text-neutral-coffee-05 px-4 md:px-[2.2rem] text-base mt-10\"><div class=\"lg:col-span-3 flex flex-col justify-between h-full\"><h2 class=\"text-[2rem] font-light mb-6\">Les clients voient<\/h2><\/div><div class=\"lg:col-span-9 space-y-6\">\n<div class=\"wp-block-cloudbeds-counter-wrapper\"><div class=\"flex flex-wrap justify-center gap-2 font-host\">\n<div class=\"wp-block-cloudbeds-counter-item has-fff-878-background-color has-background flex flex-col justify-between flex-1 w-full min-w-[200px] bg-primary-blue-03 rounded-md p-4 text-neutral-coffee-05\" style=\"background-color:#FFF878\"><p class=\"text-5xl font-light mb-4 cloudbeds-count-up-container\"><span>\u2191<\/span><span class=\" cloudbeds-count-up\" data-value=\"40\">40<\/span><span>%<\/span><\/p><p class=\"text-sm\">Plus de r\u00e9servations directes en moyenne<\/p><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-counter-item has-fff-878-background-color has-background flex flex-col justify-between flex-1 w-full min-w-[200px] bg-primary-blue-03 rounded-md p-4 text-neutral-coffee-05\" style=\"background-color:#FFF878\"><p class=\"text-5xl font-light mb-4 cloudbeds-count-up-container\"><span class=\" cloudbeds-count-up\" data-value=\"67\">67<\/span><span>%<\/span><\/p><p class=\"text-sm\">Augmentation des d\u00e9penses des clients r\u00e9guliers<\/p><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-counter-item has-primary-yellow-05-background-color has-background flex flex-col justify-between flex-1 w-full min-w-[200px] bg-primary-blue-03 rounded-md p-4 text-neutral-coffee-05\" style=\"background-color:primary-yellow-05\"><p class=\"text-5xl font-light mb-4 cloudbeds-count-up-container\"><span>2.<\/span><span class=\" cloudbeds-count-up\" data-value=\"81\">81<\/span><span>%<\/span><\/p><p class=\"text-sm\">Taux de clic moyen de la campagne<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-cloudbeds-review-section py-8 square-pattern\"><div class=\"container\"><div class=\"flex flex-col md:flex-row justify-between items-start gap-4 p-0 sm:p-6 max-w-[1144px] mx-auto\"><div class=\"flex-1 flex flex-col items-start gap-4 max-w-[760px] cloudbeds-review-section-left\" style=\"max-width:100%\"><div class=\"w-20 h-20 aspect-[100\/100]\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/05\/matthew-levin.webp\" alt=\"\" class=\"w-full object-cover flex-shrink-0\"\/><\/div><div><p class=\"text-neutral-coffee-05 font-stix text-xl leading-[1.4] mb-12\">Le marketing clients de Cloudbeds a chang\u00e9 la donne pour nos \u00e9tablissements. Deux semaines \u00e0 peine apr\u00e8s l&rsquo;onboarding \/ int\u00e9gration, nous avons lanc\u00e9 notre premi\u00e8re campagne d&rsquo;e-mails pour promouvoir des tarifs avantageux pendant une p\u00e9riode creuse &#8211; et elle a g\u00e9n\u00e9r\u00e9 pr\u00e8s de 10 000 dollars de r\u00e9servations directes. <\/p><div class=\"text-neutral-coffee-05 mt-6 mb-6 cloudbeds-customer-info\"><span class=\"block font-medium text-xl font-host\">Matthew Levin<\/span><span class=\"text-neutral-coffee-05 font-host font-light text-base\">Directeur g\u00e9n\u00e9ral de Bay View Collection<\/span><\/div><div class=\"flex gap-2 border-b border-neutral-chalk-07 pb-4 last:border-b-0\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M13.765 11.265L10.765 14.265C10.6939 14.3312 10.5999 14.3673 10.5027 14.3656C10.4056 14.3639 10.3129 14.3245 10.2442 14.2558C10.1755 14.1871 10.1361 14.0944 10.1344 13.9973C10.1327 13.9001 10.1688 13.8061 10.235 13.735L12.5944 11.375H4.5C4.40054 11.375 4.30516 11.3355 4.23484 11.2652C4.16451 11.1948 4.125 11.0995 4.125 11V2C4.125 1.90054 4.16451 1.80516 4.23484 1.73483C4.30516 1.66451 4.40054 1.625 4.5 1.625C4.59946 1.625 4.69484 1.66451 4.76516 1.73483C4.83549 1.80516 4.875 1.90054 4.875 2V10.625H12.5944L10.235 8.265C10.1982 8.23067 10.1686 8.18927 10.1481 8.14327C10.1276 8.09727 10.1166 8.04761 10.1157 7.99726C10.1148 7.94691 10.1241 7.8969 10.1429 7.8502C10.1618 7.80351 10.1899 7.76109 10.2255 7.72548C10.2611 7.68987 10.3035 7.6618 10.3502 7.64294C10.3969 7.62408 10.4469 7.61482 10.4973 7.6157C10.5476 7.61659 10.5973 7.62761 10.6433 7.64811C10.6893 7.66861 10.7307 7.69816 10.765 7.735L13.765 10.735C13.8352 10.8053 13.8747 10.9006 13.8747 11C13.8747 11.0994 13.8352 11.1947 13.765 11.265Z\" fill=\"#261C0A\"><\/path><\/svg><\/span><a href=\"https:\/\/www.cloudbeds.com\/fr\/customers\/\" class=\"text-primary-blue-07 hover:underline no-underline text-base font-host\">D\u00e9couvrez comment ils cr\u00e9ent le s\u00e9jour parfait<\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cloudbeds-section-gray bg-neutral-chalk-05 py-10 sm:py-[5rem] pb-3\"><div class=\"container px-4 md:px-[2.2rem] font-host\"><div class=\"flex justify-between items-start gap-6 mb-[66px] flex-col md:flex-row\"><div class=\"max-w-[600px]\"><h2 class=\"text-4xl md:text-5xl font-light tracking-[-1px]\">La cr\u00e9ation de campagnes en toute simplicit\u00e9<\/h2><\/div><div class=\"w-full max-w-[564px]\"><p class=\"text-2xl font-light\">Les e-mails personnalis\u00e9s enregistrent des taux d&rsquo;ouverture sup\u00e9rieurs de 26 % et des transactions six fois plus nombreuses. Commencez \u00e0 construire des relations \u00e0 grande \u00e9chelle avec un marketing qui ressemble moins \u00e0 une corv\u00e9e qu&rsquo;\u00e0 une conversation. <\/p><\/div><\/div><\/div><div class=\"container px-4 md:px-[2.2rem] cloudbeds-tabs-wrapper cloudbeds-tabs-wrapper-type2\"><div class=\"flex gap-8 justify-between mt-4 flex-col md:flex-row md:flex-row-reverse\"><div class=\"xl:max-w-[561px] w-full mb-6\">\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Construire une campagne intelligente<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Votre marque est plus qu&rsquo;un lit pour la nuit. Cr\u00e9ez des campagnes qui favorisent les r\u00e9servations directes et r\u00e9p\u00e9t\u00e9es, pr\u00e9sentez aux clients des propri\u00e9t\u00e9s s\u0153urs et cr\u00e9ez une communaut\u00e9 qui ne cesse de revenir. <\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Mod\u00e8les attrayants et adapt\u00e9s \u00e0 la mobilit\u00e9<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Choisissez parmi de magnifiques mod\u00e8les d&rsquo;e-mails adapt\u00e9s aux mobiles ou cr\u00e9ez les v\u00f4tres.<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Outils de r\u00e9daction am\u00e9lior\u00e9s par l&rsquo;IA<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Notre IA \u00e9labore des messages personnalis\u00e9s et conformes \u00e0 la marque en quelques secondes, afin que vous puissiez vous connecter \u00e0 diff\u00e9rents publics sans perdre votre voix unique.<\/p>\n\n\n<p><br\/>Votre entreprise n&rsquo;est pas statique. Votre marketing ne doit pas l&rsquo;\u00eatre non plus. Segmentez intuitivement les clients en fonction de leur comportement pour leur envoyer des offres hypercibl\u00e9es qui convertissent r\u00e9ellement.  <\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Automatisation robuste des campagnes<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Gagnez du temps gr\u00e2ce \u00e0 des campagnes automatis\u00e9es, ax\u00e9es sur la conversion, qui correspondent \u00e0 votre ton, \u00e0 votre style et \u00e0 vos couleurs, et qui sont g\u00e9n\u00e9r\u00e9es en quelques secondes.<\/p>\n\n<\/div><\/div>\n\n<\/div><div class=\"flex items-center w-full md:max-w-[50%] lg:max-w-[60%] xl:max-w-[796px] py-3 pt-0\"><div class=\"w-full aspect-[796\/418] bg-neutral-coffee-05 flex items-center justify-center text-center text-neutral-chalk-01 text-sm overflow-hidden rounded-t-[4px]\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-guest-marketing-campaign.webp\" alt=\"\" class=\"w-full h-full object-cover\"\/><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cloudbeds-section-gray bg-neutral-chalk-05 py-10 sm:py-[5rem] pb-3\"><div class=\"container px-4 md:px-[2.2rem] font-host\"><div class=\"flex justify-between items-start gap-6 mb-[66px] flex-col md:flex-row\"><div class=\"max-w-[600px]\"><h2 class=\"text-4xl md:text-5xl font-light tracking-[-1px]\">Gestion transparente de la base de donn\u00e9es des clients<\/h2><\/div><div class=\"w-full max-w-[564px]\"><p class=\"text-2xl font-light\">Allez au-del\u00e0 des noms et des dates. Comprenez le \u00ab\u00a0pourquoi\u00a0\u00bb de chaque s\u00e9jour pour d\u00e9bloquer de nouveaux flux de revenus cach\u00e9s \u00e0 la vue de tous. <\/p><\/div><\/div><\/div><div class=\"container px-4 md:px-[2.2rem] cloudbeds-tabs-wrapper cloudbeds-tabs-wrapper-type2\"><div class=\"flex gap-8 justify-between mt-4 flex-col md:flex-row \"><div class=\"xl:max-w-[561px] w-full mb-6\">\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Synchronisation sans effort \u00e0 partir de votre PMS<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n<p>Gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration transparente de Guest Marketing \u00e0 votre PMS, vos donn\u00e9es sont toujours \u00e0 jour, des listes d&#8217;emails pr\u00e9cises sont automatiquement cr\u00e9\u00e9es et votre marketing est toujours pr\u00eat \u00e0 fonctionner.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">D\u00e9duplication automatique et fusion des contacts<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n<p>Gr\u00e2ce aux profils unifi\u00e9s des clients du PMS de Cloudbeds, automatisez le d\u00e9doublonnage, la liaison et la fusion des contacts e-mail \u00e0 partir d&rsquo;une source unique de v\u00e9rit\u00e9.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Profils unifi\u00e9s des invit\u00e9s<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n<p>Supprimez les silos de donn\u00e9es entre vos \u00e9tablissements. Unifiez les profils des clients dans l&rsquo;ensemble de votre portefeuille pour une exp\u00e9rience de marque homog\u00e8ne, une messagerie coh\u00e9rente et des ventes crois\u00e9es plus intelligentes. <\/p>\n<\/div><\/div>\n<\/div><div class=\"flex items-center w-full md:max-w-[50%] lg:max-w-[60%] xl:max-w-[796px] py-3 pt-0\"><div class=\"w-full aspect-[796\/418]  flex items-center justify-center text-center text-neutral-chalk-01 text-sm overflow-hidden rounded-t-[4px]\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-guest-marketing-database.webp\" alt=\"\" class=\"w-full h-full object-cover\"\/><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cloudbeds-section-gray bg-neutral-chalk-05 py-10 sm:py-[5rem] pb-3\"><div class=\"container px-4 md:px-[2.2rem] font-host\"><div class=\"flex justify-between items-start gap-6 mb-[66px] flex-col md:flex-row\"><div class=\"max-w-[600px]\"><h2 class=\"text-4xl md:text-5xl font-light tracking-[-1px]\">Segmentation et personnalisation<\/h2><\/div><div class=\"w-full max-w-[564px]\"><p class=\"text-2xl font-light\">D\u00e9veloppez une fid\u00e9lit\u00e9 durable. Reconnaissez vos clients habituels, r\u00e9compensez vos VIP et faites en sorte que chaque nouveau client ait l&rsquo;impression d&rsquo;avoir trouv\u00e9 sa maison loin de chez lui. <\/p><\/div><\/div><\/div><div class=\"container px-4 md:px-[2.2rem] cloudbeds-tabs-wrapper cloudbeds-tabs-wrapper-type2\"><div class=\"flex gap-8 justify-between mt-4 flex-col md:flex-row md:flex-row-reverse\"><div class=\"xl:max-w-[561px] w-full mb-6\">\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Segmentation robuste de l&rsquo;audience<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Utilisez une segmentation intelligente pour regrouper les clients en fonction de leur comportement, de leurs donn\u00e9es d\u00e9mographiques, de leurs d\u00e9penses, etc.<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Campagnes avant l&rsquo;arriv\u00e9e et apr\u00e8s le s\u00e9jour<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Engagez les clients \u00e0 chaque \u00e9tape de leur parcours, de la pr\u00e9-arriv\u00e9e \u00e0 l&rsquo;apr\u00e8s-s\u00e9jour.<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Promotions tarifaires cibl\u00e9es<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Comblez les p\u00e9riodes de faible demande en envoyant des offres sp\u00e9ciales ou des tarifs r\u00e9duits.<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Campagnes de reconqu\u00eate par les OTA<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Incitez les clients \u00e0 r\u00e9server directement gr\u00e2ce aux campagnes de reconqu\u00eate des OTA.<\/p>\n\n<\/div><\/div>\n\n<\/div><div class=\"flex items-center w-full md:max-w-[50%] lg:max-w-[60%] xl:max-w-[796px] py-3 pt-0\"><div class=\"w-full aspect-[796\/418] bg-neutral-coffee-05 flex items-center justify-center text-center text-neutral-chalk-01 text-sm overflow-hidden rounded-t-[4px]\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-guest-marketing-segment.webp\" alt=\"\" class=\"w-full h-full object-cover\"\/><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cloudbeds-section-gray bg-neutral-chalk-05 py-10 sm:py-[5rem] pb-3\"><div class=\"container px-4 md:px-[2.2rem] font-host\"><div class=\"flex justify-between items-start gap-6 mb-[66px] flex-col md:flex-row\"><div class=\"max-w-[600px]\"><h2 class=\"text-4xl md:text-5xl font-light tracking-[-1px]\">Suivi unifi\u00e9 des performances<\/h2><\/div><div class=\"w-full max-w-[564px]\"><p class=\"text-2xl font-light\">Disposez toujours d&rsquo;une vue imm\u00e9diate et unifi\u00e9e de l&rsquo;ensemble de votre entreprise &#8211; en reliant chaque action \u00e0 des r\u00e9sultats en temps r\u00e9el et \u00e0 des revenus concrets.<\/p><\/div><\/div><\/div><div class=\"container px-4 md:px-[2.2rem] cloudbeds-tabs-wrapper cloudbeds-tabs-wrapper-type2\"><div class=\"flex gap-8 justify-between mt-4 flex-col md:flex-row \"><div class=\"xl:max-w-[561px] w-full mb-6\">\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Tableau de bord int\u00e9gr\u00e9 et multi-propri\u00e9t\u00e9s<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>G\u00e9rez tout dans un seul tableau de bord int\u00e9gr\u00e9 pour plusieurs propri\u00e9t\u00e9s.<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">R\u00e9sultats de la campagne en temps r\u00e9el<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Consultez instantan\u00e9ment les r\u00e9sultats de la campagne gr\u00e2ce aux rapports en temps r\u00e9el.<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-cloudbeds-faq-item-type2 faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col is-active\"><div class=\"faq-section-item-header flex justify-between items-center py-6 text-neutral-coffee-05\"><h3 class=\"flex-1 text-base font-medium\">Performance li\u00e9e \u00e0 la r\u00e9servation de revenus<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-sm space-y-4 pb-6 mt-[-19px] pr-4\">\n\n<p>Comprenez le ROI gr\u00e2ce \u00e0 des performances directement li\u00e9es aux r\u00e9servations directes.<\/p>\n\n<\/div><\/div>\n\n<\/div><div class=\"flex items-center w-full md:max-w-[50%] lg:max-w-[60%] xl:max-w-[796px] py-3 pt-0\"><div class=\"w-full aspect-[796\/418] bg-neutral-coffee-05 flex items-center justify-center text-center text-neutral-chalk-01 text-sm overflow-hidden rounded-t-[4px]\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-guest-marketing-tracking.webp\" alt=\"\" class=\"w-full h-full object-cover\"\/><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-group has-neutral-chalk-05-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-da604d14 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(135deg,rgb(255,248,120) 0%,rgb(255,252,187) 100%);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide square-xl-pattern has-global-padding is-layout-constrained wp-container-core-group-is-layout-94e519ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-3777d65e wp-block-group-is-layout-constrained\" style=\"margin-bottom:1rem\">\n<h4 class=\"wp-block-heading has-text-align-center has-host-grotesk-font-family has-6-x-large-font-size\" id=\"h-transformez-vos-sejours-d-une-nuit-en-fans-pour-la-vie\" style=\"font-style:normal;font-weight:300;letter-spacing:-1px;line-height:1.1\">Transformez vos s\u00e9jours d&rsquo;une nuit en fans pour la vie<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-bea02a06 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-x-medium-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--50)\">Chaque client laisse une trace d&rsquo;analyses. Reliez les points, automatisez la prise de contact et transformez ce potentiel inexploit\u00e9 en un puissant moteur de croissance. <\/p>\n\n\n\n<div class=\"flex w-full justify-center\">\n      <div\n      data-href=\"#\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out cursor-pointer modal-trigger\"\n      value=\"open-form\">\n            <span>R\u00e9servez une d\u00e9monstration<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"\/><\/svg>    <\/div>\n  <\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section style=\"background-color:#f2f2e9\" class=\"wp-block-cloudbeds-multiple-slider-section has-f-2-f-2-e-9-background-color has-background cloudbeds-multiple-slider-section py-[4.5rem] pb-20\"><div class=\"container mx-auto relative px-4 md:px-[2.2rem]\"><div class=\"flex flex-col sm:flex-row justify-center sm:justify-between\"><div class=\"font-host text-3xl font-light w-full max-w-72 mb-4\"><div class=\"font-host text-3xl font-light\"><div class=\"font-host text-3xl font-light\">Histoires vraies.<br>R\u00e9sultats r\u00e9els.<\/div><\/div><\/div><div class=\"flex justify-end w-full max-w-40 cloudbeds-slider-nav-wrapper self-end\"><div class=\"w-full flex justify-between max-w-36\"><button class=\"bg-neutral-white rounded-md flex items-center justify-center p-4 cloudbeds-slider-nav-prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M24 13.6161L24 10.8843L5.26829 10.8843L13.6585 2.49411L11.7073 0.542886L1.04907e-06 12.2502L11.7073 23.9575L13.6585 22.0063L5.26829 13.6161L24 13.6161Z\" fill=\"#261C0A\"><\/path><\/svg><\/button><button class=\"bg-neutral-white rounded-md flex items-center justify-center p-4 cloudbeds-slider-nav-next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M-9.23607e-07 10.8839L-2.31436e-06 13.6157L18.7317 13.6157L10.3415 22.0059L12.2927 23.9571L24 12.2498L12.2927 0.542483L10.3415 2.4937L18.7317 10.8839L-9.23607e-07 10.8839Z\" fill=\"#261C0A\"><\/path><\/svg><\/button><\/div><\/div><\/div><div class=\"flex gap-4 pt-4 cloudbeds-slider-multiple-items\">\n\n<div style=\"background-color:white\" class=\"wp-block-cloudbeds-multiple-slide has-white-background-color has-background flex flex-col justify-between bg-neutral-chalk-05 rounded-md shadow p-6 pb-12 min-h-[440px] cloudbeds-slider-multiple-item h-full\"><div class=\"mb-6\"><div class=\"flex justify-between items-start\"><div class=\"w-20 h-20 aspect-[100\/100] mb-4\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2024\/04\/uphoteles.jpeg\" alt=\"Florencia Le Rose\" class=\"w-full h-full object-cover rounded-[4px]\"\/><\/div><\/div><div class=\"text-neutral-coffee-05 font-stix text-base mb-6\"><p class=\"mb-0\">\u00a0\u00bb Le fait d&rsquo;avoir Cloudbeds a chang\u00e9 notre exp\u00e9rience client et de gestion de nos h\u00f4tels. Il est tr\u00e8s simple \u00e0 mettre en \u0153uvre et \u00e0 utiliser, et nous permet d&rsquo;avoir une vision claire des r\u00e9sultats des h\u00f4tels sur<br\/>, o\u00f9 que nous soyons.\u00a0\u00bb <\/p><\/div><\/div><div class=\"min-h-[76px]\"><p class=\"font-host font-semibold text-neutral-coffee-05 text-base mb-1\">Florencia Le Rose<\/p><p class=\"font-host text-neutral-coffee-05 text-base mb-0\">Copropri\u00e9taire de Up Hoteles<\/p><\/div><\/div>\n\n\n<div style=\"background-color:white\" class=\"wp-block-cloudbeds-multiple-slide has-white-background-color has-background flex flex-col justify-between bg-neutral-chalk-05 rounded-md shadow p-6 pb-12 min-h-[440px] cloudbeds-slider-multiple-item h-full\"><div class=\"mb-6\"><div class=\"flex justify-between items-start\"><div class=\"w-20 h-20 aspect-[100\/100] mb-4\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2022\/11\/victor.jpeg\" alt=\"Victor Menor, Operations Manager at Flor Parks\" class=\"w-full h-full object-cover rounded-[4px]\"\/><\/div><\/div><div class=\"text-neutral-coffee-05 font-stix text-base mb-6\"><p class=\"mb-0\">\u00ab\u00a0Tout est plus fluide avec Cloudbeds. Notre Channel Manager, notre PMS et notre moteur de r\u00e9servation sont parfaitement int\u00e9gr\u00e9s.\u00a0\u00bb<\/p><\/div><\/div><div class=\"min-h-[76px]\"><p class=\"font-host font-semibold text-neutral-coffee-05 text-base mb-1\">Victor Menor<\/p><p class=\"font-host text-neutral-coffee-05 text-base mb-0\">Responsable des op\u00e9rations \u00e0 l&rsquo;h\u00f4tel Flor Parks<\/p><\/div><\/div>\n\n\n<div style=\"background-color:white\" class=\"wp-block-cloudbeds-multiple-slide has-white-background-color has-background flex flex-col justify-between bg-neutral-chalk-05 rounded-md shadow p-6 pb-12 min-h-[440px] cloudbeds-slider-multiple-item h-full\"><div class=\"mb-6\"><div class=\"flex justify-between items-start\"><div class=\"w-20 h-20 aspect-[100\/100] mb-4\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2021\/11\/courtneyfireside.jpeg\" alt=\"Courtney Driessen, Lodging and Revenue Manager at Fireside Resort Jackson Hole\" class=\"w-full h-full object-cover rounded-[4px]\"\/><\/div><\/div><div class=\"text-neutral-coffee-05 font-stix text-base mb-6\"><p class=\"mb-0\">\u00ab\u00a0Avec Cloudbeds, nous disposons de donn\u00e9es historiques que nous pouvons utiliser pour nous projeter dans l&rsquo;avenir. Nous sommes en mesure de nous impliquer davantage dans le march\u00e9 qu&rsquo;auparavant. C&rsquo;est un outil tr\u00e8s puissant que j&rsquo;ai \u00e0 port\u00e9e de main\u00a0\u00bb.<\/p><\/div><\/div><div class=\"min-h-[76px]\"><p class=\"font-host font-semibold text-neutral-coffee-05 text-base mb-1\">Courtney Driessen<\/p><p class=\"font-host text-neutral-coffee-05 text-base mb-0\">Gestionnaire de l&rsquo;h\u00e9bergement et des revenus au Fireside Resort Jackson Hole<\/p><\/div><\/div>\n\n\n<div style=\"background-color:white\" class=\"wp-block-cloudbeds-multiple-slide has-white-background-color has-background flex flex-col justify-between bg-neutral-chalk-05 rounded-md shadow p-6 pb-12 min-h-[440px] cloudbeds-slider-multiple-item h-full\"><div class=\"mb-6\"><div class=\"flex justify-between items-start\"><div class=\"w-20 h-20 aspect-[100\/100] mb-4\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2019\/04\/tatiana-simon-cloudbeds.jpg\" alt=\"tatiana simon cloudbeds\" class=\"w-full h-full object-cover rounded-[4px]\"\/><\/div><\/div><div class=\"text-neutral-coffee-05 font-stix text-base mb-6\"><p class=\"mb-0\">\u00ab\u00a0Cloudbeds est intuitif et facile \u00e0 utiliser. Tout se trouve au m\u00eame endroit. C&rsquo;est important, car si vous perdez du temps, vous perdez de l&rsquo;argent.<\/p><\/div><\/div><div class=\"min-h-[76px]\"><p class=\"font-host font-semibold text-neutral-coffee-05 text-base mb-1\">Priscilla Ulloa<\/p><p class=\"font-host text-neutral-coffee-05 text-base mb-0\">Responsable des op\u00e9rations<\/p><\/div><\/div>\n\n<\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-group has-neutral-chalk-05-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--80)\"><\/div>\n\n\n\n\n\n\n\r\n<section class=\" py-10 sm:py-20\">\r\n    <div class=\"container grid grid-cols-1 lg:grid-cols-12 gap-5 md:gap-8 font-host text-neutral-coffee-05 px-4 md:px-[2.2rem] text-base\">\r\n\r\n        <!-- Column 1: Title -->\r\n        <div class=\"lg:col-span-3 flex flex-col justify-between h-full\">\r\n\r\n            <h2 class=\"text-4xl sm:text-5xl font-light mb-6 sm:mb-14 text-neutral-coffee-05\">FAQ<\/h2>\r\n        <\/div>\r\n\r\n        <!-- Column 2: Main Content -->\r\n        <div\r\n            class=\"lg:col-span-9 flex flex-col faq-section-content text-neutral-coffee-05\">\r\n\r\n            \n\n<div class=\"wp-block-cloudbeds-faq-item faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col gap-6\"><div class=\"faq-section-item-header flex justify-between items-center py-4 text-neutral-coffee-05\"><h3 class=\"flex-1 text-[28px] sm:text-[32px] font-light cloudbeds-faq-item-question\">Qu&rsquo;est-ce que la solution Cloudbeds Guest Marketing ?<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-base pb-6\"><div class=\"space-y-4 cloudbeds-faq-item-content\">\n<p>Cloudbeds Guest Marketing CRM est le dernier ajout \u00e0 un ensemble complet de solutions CRM sous Marketing &amp; Distribution et fera bient\u00f4t partie de la Cloudbeds Revenue Marketing Suite, une plateforme qui unifie la gestion des revenus, le marketing par courriel et CRMGuest Marketing, ainsi que le marketing num\u00e9rique. Elle offre de puissantes fonctionnalit\u00e9s de gestion de la relation client et d&rsquo;automatisation du marketing, sp\u00e9cifiques \u00e0 l&rsquo;industrie h\u00f4teli\u00e8re, qui permettent d&rsquo;augmenter le taux d&rsquo;occupation et de favoriser de meilleures interactions avec les clients, ce qui favorise leur fid\u00e9lisation. <\/p>\n\n\n\n<p>En brisant les silos et en pla\u00e7ant les revenus et les campagnes marketing au c\u0153ur de la strat\u00e9gie h\u00f4teli\u00e8re, il permet aux entreprises h\u00f4teli\u00e8res d&rsquo;accro\u00eetre leur efficacit\u00e9 op\u00e9rationnelle, de maximiser la rentabilit\u00e9 \u00e0 toutes les \u00e9tapes du parcours client et d&rsquo;augmenter la fid\u00e9lisation.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-faq-item faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col gap-6\"><div class=\"faq-section-item-header flex justify-between items-center py-4 text-neutral-coffee-05\"><h3 class=\"flex-1 text-[28px] sm:text-[32px] font-light cloudbeds-faq-item-question\">Comment le marketing des clients de Cloudbeds utilise-t-il l&rsquo;automatisation pour am\u00e9liorer l&rsquo;exp\u00e9rience des clients ?<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-base pb-6\"><div class=\"space-y-4 cloudbeds-faq-item-content\">\n<p>Cloudbeds Guest Marketing s&rsquo;appuie sur l&rsquo;automatisation pour am\u00e9liorer l&rsquo;exp\u00e9rience client, principalement gr\u00e2ce \u00e0 sa plateforme de donn\u00e9es clients (GDP) et \u00e0 son int\u00e9gration avec le syst\u00e8me de gestion h\u00f4teli\u00e8re (PMS). La GDP automatise le nettoyage, la d\u00e9duplication et la segmentation des donn\u00e9es des clients, ce qui permet aux clients de cr\u00e9er des campagnes marketing hautement cibl\u00e9es et personnalis\u00e9es qui favorisent un meilleur engagement des clients. Cette automatisation permet une communication sur mesure \u00e0 travers de multiples points de contact du parcours du client, tels que les e-mails d&rsquo;anniversaire ou les e-mails de qualification bas\u00e9s sur le s\u00e9jour, ce qui favorise la satisfaction et la fid\u00e9lisation des clients.  <\/p>\n\n\n\n<p>En fournissant une vue compl\u00e8te des donn\u00e9es des clients, y compris l&rsquo;historique et les attributs, Guest Marketing permet au personnel de l&rsquo;industrie h\u00f4teli\u00e8re de donner la priorit\u00e9 aux clients pr\u00e9cieux et d&rsquo;offrir des exp\u00e9riences personnalis\u00e9es avant m\u00eame que les clients n&rsquo;atteignent la r\u00e9ception, ce qui am\u00e9liore finalement l&rsquo;exp\u00e9rience globale des clients et minimise le temps consacr\u00e9 \u00e0 la gestion de la r\u00e9putation.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-faq-item faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col gap-6\"><div class=\"faq-section-item-header flex justify-between items-center py-4 text-neutral-coffee-05\"><h3 class=\"flex-1 text-[28px] sm:text-[32px] font-light cloudbeds-faq-item-question\">Quelles sont les principales caract\u00e9ristiques du logiciel de CRM pour le marketing des clients de Cloudbeds ?<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-base pb-6\"><div class=\"space-y-4 cloudbeds-faq-item-content\">\n<p><strong>1. Con\u00e7u pour les cha\u00eenes h\u00f4teli\u00e8res et les groupes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profil principal des clients : Profil unifi\u00e9 et d\u00e9dupliqu\u00e9 regroupant les donn\u00e9es de tous les \u00e9tablissements pour les ventes crois\u00e9es et le marketing cibl\u00e9 par e-mail.<\/li>\n\n\n\n<li>Mod\u00e8les d&rsquo;e-mails partageables : Assurez la coh\u00e9rence de votre marque sur l&rsquo;ensemble de vos sites.<\/li>\n\n\n\n<li>Rapports agr\u00e9g\u00e9s et analytiques : Analyses des performances de l&rsquo;ensemble de la marque ou d&rsquo;un bien particulier.<\/li>\n\n\n\n<li>Campagnes Evergreen et Drip : Engagez les clients fid\u00e8les et augmentez la valeur \u00e0 vie dans l&rsquo;ensemble du portefeuille.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Vue d&rsquo;ensemble des clients<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enrichissement des donn\u00e9es historiques et des profils : Extraction d&rsquo;ann\u00e9es de donn\u00e9es PMS, agr\u00e9gation et d\u00e9doublonnage des profils. Mise \u00e0 jour permanente via le PMS. Possibilit\u00e9 d&rsquo;importation manuelle de donn\u00e9es externes.  <\/li>\n\n\n\n<li>Donn\u00e9es riches sur les clients : Comprend l&rsquo;historique des arriv\u00e9es et des s\u00e9jours, l&rsquo;engagement par e-mail, les achats en point de vente et le statut de l&rsquo;abonnement.<\/li>\n\n\n\n<li>Valeur \u00e0 vie (LTV) : Suivez le nombre total de s\u00e9jours, de nuits, de tarifs et de services en chambre et les d\u00e9penses dans toutes les propri\u00e9t\u00e9s, ainsi que les d\u00e9tails du dernier s\u00e9jour.<\/li>\n\n\n\n<li>Recherche et filtrage des profils des clients : Recherchez des profils sp\u00e9cifiques par propri\u00e9t\u00e9, statut, d\u00e9tails ou p\u00e9riode.<\/li>\n\n\n\n<li>S\u00e9curit\u00e9 des donn\u00e9es et confidentialit\u00e9 robustes : Conformit\u00e9 au <a href=\"https:\/\/gdpr.eu\/what-is-gdpr\/\">GDPR<\/a> pour la protection des donn\u00e9es des clients.<\/li>\n\n\n\n<li>Combinez plusieurs bases de donn\u00e9es : Int\u00e9grez des listes de WiFi, de spas, de restaurants, d&rsquo;inscriptions \u00e0 des sites web, etc., pour un marketing cibl\u00e9 sur plusieurs segments.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Segmentation des clients<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentez et filtrez les clients : Cr\u00e9ez des campagnes d&rsquo;e-mailing cibl\u00e9es en fonction du type de chambre, du code tarifaire, de la localisation, etc.<\/li>\n\n\n\n<li>Augmentez les revenus des ventes incitatives : Ciblez des segments en fonction des codes tarifaires\/promotions.<\/li>\n\n\n\n<li>Badges pour l&rsquo;enrichissement du profil : A pour une meilleure segmentation et des e-mails\/ventes incitatives sur mesure.<\/li>\n\n\n\n<li>Segmentation par source de r\u00e9servation : Cr\u00e9ez des campagnes de reconqu\u00eate des OTA. Encouragez les r\u00e9servations directes en capturant les emails et en automatisant le marketing. <\/li>\n\n\n\n<li>Segmentation d\u00e9mographique : Ciblez les anniversaires avec des promotions personnalis\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Outil de marketing par courriel et de cr\u00e9ation de mod\u00e8les<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9diteur intuitif par glisser-d\u00e9poser : Cr\u00e9ez des courriels personnalis\u00e9s et responsifs.<\/li>\n\n\n\n<li>Personnalisation des courriels gr\u00e2ce \u00e0 l&rsquo;IA : Utilisez les attributs des clients et des r\u00e9servations dans l&rsquo;objet, l&rsquo;aper\u00e7u et le corps du message.<\/li>\n\n\n\n<li>Sauvegardez et r\u00e9utilisez les campagnes : Partagez des mod\u00e8les au sein de l&rsquo;organisation.<\/li>\n\n\n\n<li>Serveur ESP partag\u00e9 : Livraison plus rapide des courriels en masse, \u00e9vite l&rsquo;\u00e9puisement du domaine.<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Communication personnalis\u00e9e avec les clients et campagnes automatis\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campagnes ponctuelles : Offres de chambres, \u00e9v\u00e9nements, lettres d&rsquo;information, \u00ab\u00a0Vous nous manquez\u00a0\u00bb, personnalis\u00e9es.<\/li>\n\n\n\n<li>Campagnes automatis\u00e9es : D\u00e9clench\u00e9es par les \u00e9v\u00e9nements des clients (par exemple, apr\u00e8s le passage en caisse).<\/li>\n<\/ul>\n\n\n\n<p><strong>6. Rapports et analyse du ROI :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exportation des contacts et des bookers de la campagne : Possibilit\u00e9 d&rsquo;exporter des donn\u00e9es.<\/li>\n\n\n\n<li>Contr\u00f4lez les performances de la campagne : Suivez l&rsquo;engagement et les revenus pour optimiser le marketing.<\/li>\n\n\n\n<li>Aper\u00e7u des indicateurs d&#8217;email : Consultez les ouvertures, les clics, les r\u00e9servations et les revenus associ\u00e9s.<\/li>\n\n\n\n<li>Visualisation des performances des campagnes d&rsquo;e-mailing : Vue d&rsquo;ensemble par canal, codes tarifaires, d\u00e9lais d&rsquo;ex\u00e9cution et temps \u00e9coul\u00e9 depuis le dernier s\u00e9jour.<\/li>\n\n\n\n<li>Une compr\u00e9hension plus approfondie des clients : Vue compl\u00e8te de la fid\u00e9lit\u00e9 des clients et de la valeur \u00e0 vie dans l&rsquo;ensemble de l&rsquo;organisation.<\/li>\n\n\n\n<li>Analysez le comportement des clients : Suivez les fen\u00eatres de r\u00e9servation, la dur\u00e9e du s\u00e9jour pour optimiser les messages et les offres par segment.<\/li>\n\n\n\n<li>D\u00e9livrabilit\u00e9 et sant\u00e9 de la base de donn\u00e9es : Surveillez les niveaux d&rsquo;abonnement dans le tableau de bord pour vous assurer que les e-mails atteignent les clients engag\u00e9s et \u00e9vitent les dossiers de spam.<\/li>\n\n\n\n<li>Exportation des contacts et des bookers de la campagne : Possibilit\u00e9 d&rsquo;exporter des donn\u00e9es.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-faq-item faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col gap-6\"><div class=\"faq-section-item-header flex justify-between items-center py-4 text-neutral-coffee-05\"><h3 class=\"flex-1 text-[28px] sm:text-[32px] font-light cloudbeds-faq-item-question\">Comment les flux de travail CRM des clients aident-ils les h\u00f4teliers \u00e0 am\u00e9liorer les relations avec les clients et \u00e0 les fid\u00e9liser ?<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-base pb-6\"><div class=\"space-y-4 cloudbeds-faq-item-content\">\n<p>Les flux de travail de la plateforme CRM de Cloudbeds aident la direction de l&rsquo;h\u00f4tel \u00e0 am\u00e9liorer les relations avec les clients, leur satisfaction et leur fid\u00e9lit\u00e9 de plusieurs fa\u00e7ons :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Communication personnalis\u00e9e<\/strong>: En automatisant la segmentation des donn\u00e9es des clients en fonction de divers attributs (comme l&rsquo;historique des r\u00e9servations, les donn\u00e9es d\u00e9mographiques ou les \u00e9tiquettes personnalis\u00e9es), les Clients peuvent cr\u00e9er et envoyer des campagnes d&#8217;emailing et de suivi tr\u00e8s cibl\u00e9es et personnalis\u00e9es. Les clients de l&rsquo;h\u00f4tel se sentent ainsi compris et appr\u00e9ci\u00e9s, ce qui renforce la relation et garantit des commentaires positifs de la part des clients. Les exemples incluent un SMS d&rsquo;anniversaire ou des campagnes adapt\u00e9es aux pr\u00e9f\u00e9rences de s\u00e9jour ant\u00e9rieures.  <\/li>\n\n\n\n<li><strong>Meilleure reconnaissance des clients<\/strong>: Les profils unifi\u00e9s et enrichis des clients au sein des clients offrent une vue d&rsquo;ensemble de chaque client, y compris leur valeur \u00e0 vie et l&rsquo;historique de leur s\u00e9jour. Cela permet au personnel de l&rsquo;h\u00f4tel de reconna\u00eetre et de prioriser les clients de valeur, ce qui se traduit par un service plus personnalis\u00e9 pendant leur s\u00e9jour et am\u00e9liore l&rsquo;engagement des clients. <\/li>\n\n\n\n<li><strong>R\u00e9engagement cibl\u00e9 :<\/strong> Les flux de travail CRM permettent aux h\u00f4teliers de r\u00e9engager les anciens clients avec des programmes de fid\u00e9lit\u00e9 et des offres sur mesure pour les r\u00e9servations futures. Les campagnes automatis\u00e9es telles que les e-mails \u00ab\u00a0Vous nous manquez\u00a0\u00bb, les publicit\u00e9s sur les m\u00e9dias sociaux ou les incitations bas\u00e9es sur les qualifications encouragent les s\u00e9jours r\u00e9p\u00e9t\u00e9s et augmentent la valeur \u00e0 vie des clients, ce qui contribue directement \u00e0 la fid\u00e9lisation. <\/li>\n\n\n\n<li><strong>Am\u00e9lioration de l&rsquo;exp\u00e9rience des clients<\/strong>: En fournissant aux \u00e9quipes d&rsquo;exploitation des h\u00f4tels des analyses sur leurs clients les plus importants, le CRM permet de s&rsquo;assurer que ces clients sont prioritaires tout au long de leur s\u00e9jour. Une communication personnalis\u00e9e et une meilleure compr\u00e9hension des pr\u00e9f\u00e9rences des clients contribuent \u00e0 une exp\u00e9rience plus positive et m\u00e9morable, favorisant des relations plus fortes, un meilleur support client et une plus grande fid\u00e9lit\u00e9. <\/li>\n\n\n\n<li><strong>Rationalisation des efforts de marketing<\/strong>: L&rsquo;automatisation des t\u00e2ches telles que le nettoyage des donn\u00e9es, la segmentation et la diffusion des campagnes permet aux \u00e9quipes marketing et commerciales d&rsquo;\u00e9conomiser du temps et des efforts, ce qui leur permet de se concentrer sur l&rsquo;\u00e9tablissement de relations plus solides gr\u00e2ce \u00e0 des interactions plus r\u00e9fl\u00e9chies et plus cibl\u00e9es. Les campagnes Evergreen, une fois mises en place, engagent continuellement les clients sans intervention manuelle constante. <\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces flux de travail, Cloudbeds Guest Marketing se d\u00e9marque des autres syst\u00e8mes CRM pour h\u00f4tels tels que Hubspot et Salesforce, et se classe parmi les meilleurs CRM pour h\u00f4tels.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudbeds-faq-item faq-section-item border-t border-neutral-coffee-07 last:border-b last:border-neutral-coffee-07 flex flex-col gap-6\"><div class=\"faq-section-item-header flex justify-between items-center py-4 text-neutral-coffee-05\"><h3 class=\"flex-1 text-[28px] sm:text-[32px] font-light cloudbeds-faq-item-question\">Comment Cloudbeds Guest Marketing peut-il aider les groupes h\u00f4teliers \u00e0 rationaliser les donn\u00e9es sur les clients dans l&rsquo;ensemble de leurs \u00e9tablissements ?<\/h3><span class=\"faq-section-item-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\"><g clip-path=\"url(#clip0_127_1127)\"><path d=\"M0.00781344 10.577L0.0078125 13.4226H19.52L10.7802 22.1624L12.8127 24.1949L25.0078 11.9998L12.8127 -0.195312L10.7802 1.83721L19.52 10.577H0.00781344Z\" fill=\"#261C0A\"><\/path><\/g><defs><clipPath id=\"clip0_127_1127\"><rect width=\"25\" height=\"24\" fill=\"white\" transform=\"translate(0.0078125)\"><\/rect><\/clipPath><\/defs><\/svg><\/span><\/div><div class=\"faq-section-item-content text-base pb-6\"><div class=\"space-y-4 cloudbeds-faq-item-content\">\n<p>Cloudbeds Guest Marketing aide les groupes h\u00f4teliers \u00e0 rationaliser les donn\u00e9es des clients dans tous les \u00e9tablissements, principalement gr\u00e2ce \u00e0 sa fonction de profil principal des clients et \u00e0 la plateforme de donn\u00e9es des clients (GDP) sous-jacente. Le profil principal des clients est con\u00e7u pour rassembler toutes les donn\u00e9es clients de l&rsquo;ensemble du portefeuille d&rsquo;\u00e9tablissements d&rsquo;un groupe h\u00f4telier en un seul profil propre et d\u00e9dupliqu\u00e9 par client. Ce profil centralise toutes les informations relatives \u00e0 un client donn\u00e9, quel que soit l&rsquo;\u00e9tablissement dans lequel il a s\u00e9journ\u00e9.  <\/p>\n\n\n\n<p>Le GDP est au c\u0153ur de ce processus, con\u00e7u pour rendre la s\u00e9lection et l&rsquo;extraction des donn\u00e9es clients simples et rapides. Il permet aux groupes h\u00f4teliers de surmonter les silos de donn\u00e9es qui existent g\u00e9n\u00e9ralement lorsque chaque \u00e9tablissement g\u00e8re ses donn\u00e9es clients de mani\u00e8re ind\u00e9pendante. En agr\u00e9geant les donn\u00e9es de tous les \u00e9tablissements dans une plateforme unifi\u00e9e, Cloudbeds Guest Marketing, plus qu&rsquo;un crm hospitalit\u00e9 habituel, fournit une source unique de v\u00e9rit\u00e9 pour les informations sur les clients.  <\/p>\n<\/div><\/div><\/div>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n\n\n\n<style>.hide-statistic-number .cloudbeds-count-up-container {\ndisplay: none;\n}\n<\/style>\n\n\n<script type=\"text\/javascript\">\r\n    jQuery(document).ready(function($) {\r\n                $('input.last-lead-source').val('Cloudbeds - Guest Marketing Demo Form');\r\n                $('input.sfcid-form').val('701Ho000001hzeWIAQ');\r\n                $('input.product-name').val('Guest Marketing');\r\n            });\r\n<\/script>\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"SoftwareApplication\",\n  \"@id\": \"https:\/\/www.cloudbeds.com\/hotel-crm-solution\/\",\n  \"name\": \"Cloudbeds Guest Marketing CRM\",\n  \"description\": \"Cloudbeds Guest Marketing CRM is a powerful CRM solution that lets hoteliers build campaigns in seconds and engage guests from pre-arrival through post-stay. With mobile-friendly templates and fully customizable designs, it's easy to create on-brand messages, while built-in AI helps improve copy, tone, and personalization.\",\n  \"applicationCategory\": \"BusinessApplication\",\n  \"applicationSubCategory\": \"Hotel CRM and Email Marketing Software\",\n  \"operatingSystem\": \"Web-based\",\n  \"url\": \"https:\/\/www.cloudbeds.com\/hotel-crm-solution\/\",\n  \"image\": \"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/img-product-guest-marketing-campaign.webp\",\n  \"featureList\": \"Smart campaign builder, AI-powered copywriting, mobile-friendly email templates, audience segmentation, unified guest profiles, PMS data sync, auto de-duplication, OTA winback campaigns, pre-arrival and post-stay automation, multi-property dashboard, real-time campaign reporting, GDPR compliance\",\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"url\": \"https:\/\/www.cloudbeds.com\/pricing\/\",\n    \"description\": \"Contact us for pricing\"\n  },\n  \"isPartOf\": {\n    \"@type\": \"SoftwareApplication\",\n    \"@id\": \"https:\/\/www.cloudbeds.com\/hospitality-platform\/\",\n    \"name\": \"Cloudbeds Hospitality Platform\",\n    \"applicationCategory\": \"BusinessApplication\",\n    \"operatingSystem\": \"Web-based\",\n    \"offers\": {\n      \"@type\": \"Offer\",\n      \"url\": \"https:\/\/www.cloudbeds.com\/pricing\/\",\n      \"description\": \"Contact us for pricing\"\n    }\n  }\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Transformez vos s\u00e9jours d&rsquo;une nuit en fans pour la vie Chaque client laisse une trace d&rsquo;analyses. Reliez les points, automatisez la prise de contact et transformez ce potentiel inexploit\u00e9 en un puissant moteur de croissance.<\/p>\n","protected":false},"author":153,"featured_media":53303,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"wf_page_folders":[],"class_list":["post-90552","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cloudbeds Guest Marketing - Plus qu&#039;un CRM pour l&#039;h\u00f4tellerie<\/title>\n<meta name=\"description\" content=\"Renforcez la fid\u00e9lit\u00e9 de vos clients, personnalisez vos communications et favorisez les r\u00e9servations directes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cloudbeds.com\/fr\/logiciel-crm-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloudbeds Guest Marketing - Plus qu&#039;un CRM pour l&#039;h\u00f4tellerie\" \/>\n<meta property=\"og:description\" content=\"Renforcez la fid\u00e9lit\u00e9 de vos clients, personnalisez vos communications et favorisez les r\u00e9servations directes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552\" \/>\n<meta property=\"og:site_name\" content=\"Cloudbeds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Cloudbeds\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T19:04:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/og-generic-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Cloudbeds\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/fr\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/90552\",\"url\":\"https:\\\/\\\/www.cloudbeds.com\\\/fr\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/90552\",\"name\":\"Cloudbeds Guest Marketing - Plus qu'un CRM pour l'h\u00f4tellerie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/fr\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/90552#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/fr\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/90552#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cloudbeds.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/og-generic-1.png\",\"datePublished\":\"2026-05-09T19:43:56+00:00\",\"dateModified\":\"2026-05-25T19:04:31+00:00\",\"description\":\"Renforcez la fid\u00e9lit\u00e9 de vos clients, personnalisez vos communications et favorisez les r\u00e9servations directes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/fr\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/90552#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cloudbeds.com\\\/fr\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/90552\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/fr\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/90552#primaryimage\",\"url\":\"https:\\\/\\\/www.cloudbeds.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/og-generic-1.png\",\"contentUrl\":\"https:\\\/\\\/www.cloudbeds.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/og-generic-1.png\",\"width\":1200,\"height\":630,\"caption\":\"Cloudbeds\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/fr\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/90552#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cloudbeds.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Logiciel CRM pour l&#8217;h\u00f4tellerie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/#website\",\"url\":\"https:\\\/\\\/www.cloudbeds.com\\\/\",\"name\":\"Cloudbeds\",\"description\":\"#1 Hotel Management Software - Cloud-Based, Unified Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cloudbeds.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/#organization\",\"name\":\"Cloudbeds\",\"alternateName\":\"Cloudbeds Digital Arbitrage\",\"url\":\"https:\\\/\\\/www.cloudbeds.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cloudbeds.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo-footer.svg\",\"contentUrl\":\"https:\\\/\\\/www.cloudbeds.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo-footer.svg\",\"width\":240,\"height\":35,\"caption\":\"Cloudbeds\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cloudbeds.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Cloudbeds\\\/\",\"https:\\\/\\\/x.com\\\/Cloudbeds\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cloudbeds\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCyfR7GappZBy-uziWO9WLdQ\"],\"description\":\"Cloudbeds is hospitality\u2019s only intelligent growth engine \u2014 a unified platform trusted by the world\u2019s most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale. Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021\u20132026), the World Travel Awards (World\u2019s Best Hotel PMS Solutions Provider, 2022), and Deloitte\u2019s Technology Fast 500 (2025).\",\"legalName\":\"Cloudbeds Digital Arbitrage\",\"foundingDate\":\"2012-10-10\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"},\"publishingPrinciples\":\"https:\\\/\\\/www.cloudbeds.com\\\/es\\\/centro-recursos\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.cloudbeds.com\\\/our-story\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cloudbeds Guest Marketing - Plus qu'un CRM pour l'h\u00f4tellerie","description":"Renforcez la fid\u00e9lit\u00e9 de vos clients, personnalisez vos communications et favorisez les r\u00e9servations directes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cloudbeds.com\/fr\/logiciel-crm-hotels\/","og_locale":"fr_FR","og_type":"article","og_title":"Cloudbeds Guest Marketing - Plus qu'un CRM pour l'h\u00f4tellerie","og_description":"Renforcez la fid\u00e9lit\u00e9 de vos clients, personnalisez vos communications et favorisez les r\u00e9servations directes.","og_url":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552","og_site_name":"Cloudbeds","article_publisher":"https:\/\/www.facebook.com\/Cloudbeds\/","article_modified_time":"2026-05-25T19:04:31+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/og-generic-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@Cloudbeds","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552","url":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552","name":"Cloudbeds Guest Marketing - Plus qu'un CRM pour l'h\u00f4tellerie","isPartOf":{"@id":"https:\/\/www.cloudbeds.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552#primaryimage"},"image":{"@id":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552#primaryimage"},"thumbnailUrl":"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/og-generic-1.png","datePublished":"2026-05-09T19:43:56+00:00","dateModified":"2026-05-25T19:04:31+00:00","description":"Renforcez la fid\u00e9lit\u00e9 de vos clients, personnalisez vos communications et favorisez les r\u00e9servations directes.","breadcrumb":{"@id":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552#primaryimage","url":"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/og-generic-1.png","contentUrl":"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/10\/og-generic-1.png","width":1200,"height":630,"caption":"Cloudbeds"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cloudbeds.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Logiciel CRM pour l&#8217;h\u00f4tellerie"}]},{"@type":"WebSite","@id":"https:\/\/www.cloudbeds.com\/#website","url":"https:\/\/www.cloudbeds.com\/","name":"Cloudbeds","description":"#1 Hotel Management Software - Cloud-Based, Unified Platform","publisher":{"@id":"https:\/\/www.cloudbeds.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cloudbeds.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.cloudbeds.com\/#organization","name":"Cloudbeds","alternateName":"Cloudbeds Digital Arbitrage","url":"https:\/\/www.cloudbeds.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.cloudbeds.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/08\/logo-footer.svg","contentUrl":"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/08\/logo-footer.svg","width":240,"height":35,"caption":"Cloudbeds"},"image":{"@id":"https:\/\/www.cloudbeds.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Cloudbeds\/","https:\/\/x.com\/Cloudbeds","https:\/\/www.linkedin.com\/company\/cloudbeds\/","https:\/\/www.youtube.com\/channel\/UCyfR7GappZBy-uziWO9WLdQ"],"description":"Cloudbeds is hospitality\u2019s only intelligent growth engine \u2014 a unified platform trusted by the world\u2019s most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale. Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021\u20132026), the World Travel Awards (World\u2019s Best Hotel PMS Solutions Provider, 2022), and Deloitte\u2019s Technology Fast 500 (2025).","legalName":"Cloudbeds Digital Arbitrage","foundingDate":"2012-10-10","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"},"publishingPrinciples":"https:\/\/www.cloudbeds.com\/es\/centro-recursos\/","ownershipFundingInfo":"https:\/\/www.cloudbeds.com\/our-story\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/comments?post=90552"}],"version-history":[{"count":0,"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/pages\/90552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/media\/53303"}],"wp:attachment":[{"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/media?parent=90552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/categories?post=90552"},{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.cloudbeds.com\/fr\/wp-json\/wp\/v2\/wf_page_folders?post=90552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}