{"id":47424,"date":"2025-03-11T14:00:04","date_gmt":"2025-03-11T21:00:04","guid":{"rendered":"https:\/\/www.cloudbeds.com\/?page_id=47424"},"modified":"2026-03-25T03:05:42","modified_gmt":"2026-03-25T10:05:42","slug":"relatorio-hotelaria","status":"publish","type":"page","link":"https:\/\/www.cloudbeds.com\/pt-br\/relatorio-hotelaria\/","title":{"rendered":"Panorama da hotelaria independente 2025"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/03\/OG_SoIL_PT.png\" alt=\"\" class=\"wp-image-47486\" style=\"width:1000px;height:auto\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/03\/OG_SoIL_PT.png 1200w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/03\/OG_SoIL_PT-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-a491339b wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"target1\">Nesta edi\u00e7\u00e3o do relat\u00f3rio anual da Cloudbeds, analisamos o pulso do setor hoteleiro independente global. Como as propriedades est\u00e3o se saindo em compara\u00e7\u00e3o com os anos anteriores? Quais s\u00e3o as \u00faltimas tend\u00eancias de viagens? E em um mercado em decl\u00ednio,como os hoteleiros independentes podem impulsionar o crescimento?<\/h2>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-f1bc6721 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"target2\" style=\"margin-bottom:0\">O ano da otimiza\u00e7\u00e3o do desempenho<\/h2>\n\n\n\n<p>Ap\u00f3s da pandemia, os hot\u00e9is viram a demanda e os custos dispararem. Em 2024, o crescimento come\u00e7ou a se estabilizar, mas os custos permaneceram altos. Em 2025, espera-se que essas condi\u00e7\u00f5es persistam, agravadas pelo aumento da sensibilidade aos pre\u00e7os entre os viajantes e uma crise de m\u00e3o de obra em andamento, colocando ainda mais press\u00e3o sobre a lucratividade.<\/p>\n\n\n\n<p>Enquanto isso, os hot\u00e9is de marca continuam a expandir sua participa\u00e7\u00e3o no mercado. Hoje, eles representam&nbsp;<a href=\"https:\/\/research.skift.com\/reports\/state-of-travel-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">72% dos hot\u00e9is<\/a>&nbsp;nos EUA, 59% na \u00c1siaPac\u00edfico e 38% na Am\u00e9rica Central e do Sul, com propor\u00e7\u00f5es ainda maiores nos planos de desenvolvimento.1,2 Embora isso intensifique a concorr\u00eancia, tamb\u00e9m cria oportunidades para as propriedades independentes se destacarem em mercados saturados de marcas.<\/p>\n\n\n\n<p>Para hot\u00e9is independentes, 2025 \u00e9 o ano de otimizar o desempenho \u2013 buscando os melhores resultados poss\u00edveis em marketing, gerenciamento de receita, opera\u00e7\u00f5es e experi\u00eancia do h\u00f3spede \u2013 em um mercado que exige agilidade.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-3f690098 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-3-x-large-font-size\" id=\"target3\">Comportamento de reserva e insights<\/h2>\n\n\n\n<p>A an\u00e1lise deste ano se expande para mais de 20.000 propriedades independentes em 150 pa\u00edses, extraindo insights de quase 40 milh\u00f5es de reservas entre 2022 e 2024.&nbsp;<\/p>\n\n\n\n<p>O relat\u00f3rio oferece um panorama dos padr\u00f5es de viagem que os operadores de hospedagem independentes podem esperar em 2025, juntamente com estrat\u00e9gias para otimizar o desempenho em um mercado desafiador e imprevis\u00edvel.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"483\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/03\/Key_insights_PT.webp\" alt=\"Principais dados globais: 2024\" class=\"wp-image-47515\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/03\/Key_insights_PT.webp 2000w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/03\/Key_insights_PT-768x185.webp 768w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/03\/Key_insights_PT-1536x371.webp 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neutral-chalk-07-color has-alpha-channel-opacity has-neutral-chalk-07-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<div class=\"wp-block-cloudbeds-cta-block-blog-image bg-primary-blue-05 mx-auto flex flex-col sm:flex-row sm:items-stretch justify-between rounded-[4px] font-host py-0 pl-0 max-w-[748px]\"><div class=\"sm:min-h-[230px] w-full sm:min-h-full sm:h-auto sm:max-w-[330px] flex items-center justify-center text-center bg-neutral-coffee-05 text-sm mx-auto ml-0 overflow-hidden text-neutral-chalk-01\"><img decoding=\"async\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2025\/02\/SoIL_CTA_cover_image_PT.webp\" alt=\"Relat\u00f3rio do panorama da hotelaria independente\" class=\"w-full h-full object-cover\"\/><\/div><div class=\"m-6\"><h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">Descubra os dados e tend\u00eancias que est\u00e3o impactando os hot\u00e9is este ano.<\/h2><p class=\"text-base text-neutral-coffee-05 font-light\"><\/p><div class=\"flex-shrink-0 mt-7\">\n<div class=\"flex w-full justify-start\">\n  \n    <a\n      href=\"#\"\n      class=\"cloudbeds-custom-button btn-rich-brown text-neutral-white px-4 py-2 rounded-md hover:bg-primary-blue-05 hover:text-neutral-coffee-05 inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline\"\n      target=\"_self\"\n      rel=\"\"\n            >\n            <span>Download do relat\u00f3rio<\/span>\n      <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\"><path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"\/><\/svg>    <\/a>\n  <\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>O crescimento estagnou, mas os custos n\u00e3o. O Relat\u00f3rio do Panorama da Hotelaria Independente revela como hot\u00e9is independentes podem se adaptar, competir e obter vantagem em 2025.<\/p>\n","protected":false},"author":42,"featured_media":47486,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"content-hub-page","meta":{"_acf_changed":true,"footnotes":""},"categories":[10806],"wf_page_folders":[11268],"class_list":["post-47424","page","type-page","status-publish","has-post-thumbnail","hentry","category-guias-relatorios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Panorama da hotelaria independente 2025 - Relat\u00f3rio<\/title>\n<meta name=\"description\" content=\"Obtenha acesso a informa\u00e7\u00f5es e dados de reservas de viajantes de propriedades independentes em todo o mundo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cloudbeds.com\/pt-br\/relatorio-hotelaria\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panorama da hotelaria independente 2025 - 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