{"id":50932,"date":"2025-10-06T16:03:09","date_gmt":"2025-10-06T23:03:09","guid":{"rendered":"https:\/\/cbdev2.cloudbeds.com\/?page_id=50932"},"modified":"2025-10-16T09:13:18","modified_gmt":"2025-10-16T16:13:18","slug":"mercado","status":"publish","type":"page","link":"https:\/\/www.cloudbeds.com\/pt-br\/agencias-de-viagem-online\/mercado\/","title":{"rendered":"Mercado das ag\u00eancias de viagem online: Quem pertence a quem?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2023\/10\/featured_OTA_who_owns.png\" alt=\"Online Travel Agencies Market: Who Owns Who\" class=\"wp-image-37356\" style=\"width:1000px;height:auto\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2023\/10\/featured_OTA_who_owns.png 1200w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2023\/10\/featured_OTA_who_owns-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-a3787630 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<p class=\"has-stix-two-text-font-family has-3-x-large-font-size\" style=\"line-height:1.5\">\u00c0 primeira vista, parece haver centenas de OTAs diferentes no mercado, mas, na verdade, a maioria das OTAs pertence a grandes marcas, como Tripadvisor, Expedia e Booking Holdings.<\/p>\n\n\n\n<p>In\u00fameras aquisi\u00e7\u00f5es e fus\u00f5es criaram empresas gigantescas que dominam o atual mercado de OTAs. Essas empresas diversificaram seu portf\u00f3lio de neg\u00f3cios de hotelaria, al\u00e9m das OTAs, para incluir setores como voos, aluguel de carros, passeios e atividades, reservas em restaurantes e muito mais. Muitas OTAs publicam an\u00fancios de propriedades com parceiros e subsidi\u00e1rias. Portanto, diversificar seu mix de canais nas redes pode aumentar muito a visibilidade.<\/p>\n\n\n\n<p>O infogr\u00e1fico a seguir ajuda a ilustrar &#8220;quem pertence a quem&#8221; no mundo das OTAs. Em algumas aquisi\u00e7\u00f5es, a empresa adquirida continua a operar como uma subsidi\u00e1ria independente, enquanto em outros casos a empresa menor \u00e9 dissolvida e sua marca \u00e9 incorporada \u00e0 empresa maior. Al\u00e9m disso, em alguns casos, a empresa adquirida tinha outras empresas e marcas menores anexadas que se tornaram parte ou foram absorvidas pela empresa maior. Portanto, esta lista de empresas controladoras e subsidi\u00e1rias n\u00e3o reflete todas as fus\u00f5es ou aquisi\u00e7\u00f5es que ocorreram entre cada OTA.<\/p>\n\n\n\n<p>Por exemplo, o Airbnb adquiriu v\u00e1rias empresas que agora operam sob a marca Airbnb, enquanto o Expedia Group possui muitas empresas que operam sob sua pr\u00f3pria marca, mas s\u00e3o de propriedade do Expedia Group. Observe que, al\u00e9m das OTAs, a Emirates\/Dnata possuem subsidi\u00e1rias em v\u00e1rias categorias, incluindo transporte a\u00e9reo, servi\u00e7os de avia\u00e7\u00e3o, servi\u00e7o de bordo, assist\u00eancia em solo, carga e muito mais \u2014 nem todas inclu\u00eddas aqui.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1205\" height=\"8000\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2022\/10\/infographic_who_owns-who_PT.png\" alt=\"\" class=\"wp-image-32330\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2022\/10\/infographic_who_owns-who_PT.png 1205w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2022\/10\/infographic_who_owns-who_PT-768x5099.png 768w\" sizes=\"auto, (max-width: 1205px) 100vw, 1205px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Centenas de OTAs, mas apenas algumas dominam o mercado. Descubra quem realmente controla e movimenta o mercado de viagens online hoje.<\/p>\n","protected":false},"author":93,"featured_media":37356,"parent":50687,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"content-hub-page","meta":{"_acf_changed":true,"footnotes":""},"categories":[],"wf_page_folders":[11383],"class_list":["post-50932","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mercado das Ag\u00eanciasde Viagem Online: Quem pertence a quem?<\/title>\n<meta name=\"description\" content=\"Infogr\u00e1fico ilustrando o mercado das OTAs. 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