{"id":23409,"date":"2023-03-28T07:59:01","date_gmt":"2023-03-28T14:59:01","guid":{"rendered":"https:\/\/www.cloudbeds.com\/?p=23409"},"modified":"2025-12-15T01:18:54","modified_gmt":"2025-12-15T09:18:54","slug":"reservas-diretas-hoteis","status":"publish","type":"post","link":"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/reservas-diretas-hoteis\/","title":{"rendered":"13 maneiras de atrair mais reservas diretas para sua propriedade"},"content":{"rendered":"\n

Some guests will find you through an OTA. Others will hear about you from a friend or stumble across you from an AI search. But the bookings that feel the most satisfying? The ones that come straight to you.<\/p>\n\n\n

Direct bookings aren\u2019t just about saving on commission, they\u2019re about owning the relationship from the first click to the next visit. They give you the space to tell your story and build loyalty without a middleman in the way.<\/p>\n

In this guide, we\u2019ll unpack what a direct booking really is, why it matters, and how to get more of them.<\/p>\n

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What is a direct booking?<\/h2>\n

Direct bookings are reservations guests confirm directly with a property without using an<\/b> online travel agency<\/b> (OTA) or 3rd party intermediary<\/b>. They\u2019re typically made on a<\/span> hotel\u2019s website<\/span> or other direct booking channels, like email, the sales team,<\/span> social media<\/span><\/a>, or through messaging tools like WhatsApp or Messenger.<\/span><\/p>\n

Direct bookings are beneficial because they connect hotels directly with potential customers and increase hotel revenue through money saved from<\/span> OTA commissions.<\/span> With direct bookings, hotels own their guest data and can pick and choose what information they collect during the booking process. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. <\/div>\n\n \n\n<\/span><\/p>\n

Direct bookings have become essential to any independent<\/span> hotel\u2019s distribution mix<\/span>. A direct booking strategy is a powerful force in<\/span> reducing customer acquisition costs<\/span><\/a>, increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.<\/span><\/p>\n

Cloudbeds’ 2025 State of Independent Lodging Report<\/span><\/a> found that in 2024, direct booking rates for hotels dropped to just 39%. This represents a decline from 2023, and when we look regionally, this number becomes even lower for some regions (Europe, for example, has a 23% direct booking rate).\u00a0<\/span><\/p>\n

While this decline is somewhat concerning, it’s still important to note that all bookings are innately good. Often, when we discuss the importance of direct bookings, it sounds as if we\u2019re arguing that somehow third-party bookings are bad when they\u2019re not. Different types of bookings will bring you varying amounts of revenue and profit. While OTAs take a percentage of your nightly rate, it\u2019s still revenue you may not have obtained elsewhere.<\/span><\/p>\n

Before jumping into concrete tactics for capturing more direct sales, let\u2019s review trends and the most common booking channels, including metasearch engines, online travel agencies, and a property\u2019s website. This brief review will give you the foundation to understand the place of direct sales within your distribution strategy.<\/span><\/p>\n

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FREE REPORT<\/h2>\n

Discover all of the data & trends in this year's report.<\/p>\n

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Top booking channels<\/h2>\n

Part of creating a winning distribution strategy is meeting your customers in real-time. Three of the largest booking sites for lodging businesses are online travel agencies,<\/span> metasearch engines<\/span><\/a>, and your<\/span> direct website<\/span>. Each booking source has advantages and challenges, so it\u2019s helpful to know the differences when deciding on your channel mix. Developing a robust mix to fit your hotel business\u2019s needs is crucial to boost direct bookings.<\/span><\/p>\n

Online travel agencies (OTAs)<\/h3>\n

41% of travelers<\/span><\/a> prefer to use online travel agents, like Expedia, Airbnb, and Booking.com. The majority of OTA bookings come with a commission fee. This means that guests create their reservations and process payments via the OTA website, and the OTAs keep a negotiated commission per booking before distributing the remaining payment amount to the property.\u00a0<\/span><\/p>\n

Commission fees for some channels can be as high as 30% per booking, so it\u2019s crucial not solely to rely on OTAs for reservations. Most properties use a<\/span> channel manager<\/span> to share their inventory to keep all their channels, rates, and rooms in one place.<\/span><\/p>\n

Benefits:<\/b>\u00a0<\/span><\/p>\n