{"id":27705,"date":"2021-12-14T13:18:45","date_gmt":"2021-12-14T21:18:45","guid":{"rendered":"https:\/\/www.cloudbeds.com\/?p=27705"},"modified":"2025-09-09T11:39:46","modified_gmt":"2025-09-09T18:39:46","slug":"pagamento-de-hospedes","status":"publish","type":"post","link":"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/pagamento-de-hospedes\/","title":{"rendered":"3 maneiras de oferecer uma melhor experi\u00eancia de pagamento"},"content":{"rendered":"\n<p class=\"has-stix-two-text-font-family has-3-x-large-font-size\" style=\"line-height:1.5\">A beautiful room with an amazing view.\u00a0 The thoughtful in-room welcome set-up and personalized attentive service.<\/p>\n<p><span style=\"font-weight: 400;\">Sounds like the perfect stay, right? <\/span><span style=\"font-weight: 400;\">But what if it starts or ends with a clunky payment process?\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2>Payments affect the overall guest experience<\/h2>\n<p><span style=\"font-weight: 400;\">Think about the check-in, for example. Do your guests have to wait for a front desk agent to manually type the credit card number into your property management system?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does check-out take ages because staff needs to verify and manually add bills from different outlets?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can imagine, these scenarios put a damper on the guest experience, and since they occur at the beginning and end of a guest\u2019s stay, they\u2019re likely to leave an impression.\u00a0<\/span><\/p>\n<p>James Lemon, Global Lead of Travel, Transport, and Leisure at Stripe, and Chad Brubaker, Senior Director of Product at Cloudbeds, discuss the challenges of hotel payments and how the goal should be to create a frictionless experience for guests.<\/p>\n<p><span style=\"font-weight: 400;\">\n        <div class=\"embed-container\">\n\n        <script>\n            document.addEventListener('scroll', init_h94aes2jfy_OnEvent);\n            document.addEventListener('mousemove', init_h94aes2jfy_OnEvent);\n            document.addEventListener('touchstart', init_h94aes2jfy_OnEvent);\n            document.addEventListener('DOMContentLoaded', () => {\n                setTimeout(init_h94aes2jfy, 5000);\n            });\n\n            function init_h94aes2jfy_OnEvent(event) {\n                init_h94aes2jfy();\n                event.currentTarget.removeEventListener(event.type, init_h94aes2jfy_OnEvent);\n            }\n\n            function init_h94aes2jfy() {\n\n                if (window.Load_h94aes2jfy_DidInit) {\n                    return false;\n                }\n\n                const dateHash = new Date().valueOf();\n\n                window.Load_h94aes2jfy_DidInit = true;\n\n                const script_w1 = document.createElement('script');\n                script_w1.type = 'text\/javascript';\n                script_w1.src = 'https:\/\/fast.wistia.com\/embed\/medias\/h94aes2jfy.jsonp';\n                script_w1.defer = true;\n                document.getElementsByTagName('body')[0].appendChild(script_w1);\n\n                const script_w2 = document.createElement('script');\n                script_w2.type = 'text\/javascript';\n                script_w2.src = 'https:\/\/fast.wistia.com\/assets\/external\/E-v1.js';\n                script_w2.defer = true;\n                document.getElementsByTagName('body')[0].appendChild(script_w2);\n            }\n        <\/script>\n\n        <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n            <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n                                <div class=\"wistia_embed wistia_async_h94aes2jfy videoFoam=true \" style=\"height:100%;position:relative;width:100%\">\n                    <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                        <img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/h94aes2jfy\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n<\/span><\/p>\n<h3>Payments and reconciliation can be time-consuming<\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s another important aspect to consider \u2013 how much time does your team spend taking, managing, and following up on payments? How often do they lose time correcting errors or reconciling payments with guest profiles in the PMS? These processes can take a huge chunk of time out of your staff\u2019s day without adding any extra value to the guest experience or your business.\u00a0<\/span><\/p>\n<h3>New expectations regarding payments<\/h3>\n<p><span style=\"font-weight: 400;\">A 2021 <\/span><a href=\"https:\/\/skift.com\/2021\/09\/08\/how-digitization-is-changing-the-hotel-payment-landscape-new-skift-research\/\"><span style=\"font-weight: 400;\">Skift research survey<\/span><\/a><span style=\"font-weight: 400;\"> found that 50% of guests expect contactless payment options at their hotel, up from 35% from the year before. The same report noted that 67% of hotel executives admitted that the pandemic pushed them to adopt new technologies, and we see these numbers continue to rise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, worth noting is many <\/span><a href=\"https:\/\/www.cloudbeds.com\/articles\/hotel-turnover\/\"><span style=\"font-weight: 400;\">teams have become smaller<\/span><\/a><span style=\"font-weight: 400;\"> due to labor shortages in some areas, making a reduced workload even more important for some businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can you change your payment process to improve your guest experience, streamline operations, and ensure quick, safe transactions?\u00a0<\/span><\/p>\n<h2>How to create a positive payment experience for your guests<\/h2>\n<p><span style=\"font-weight: 400;\">Today\u2019s <\/span><a href=\"https:\/\/skift.com\/2020\/11\/17\/why-enterprise-hotel-and-restaurant-companies-must-eliminate-payment-friction-from-guest-experience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">guests expect a modern, frictionless payment experience<\/span><\/a><span style=\"font-weight: 400;\"> that works seamlessly in the background and doesn\u2019t demand extra time and attention. In the end, the ideal payment experience is one that the guest doesn\u2019t have to think about at all \u2013 it should be a non-event in their overall stay.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For them, waiting in line during check-in and check-out or repeatedly presenting their credit card is no longer an acceptable occurrence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seamless, integrated payments are becoming the new normal for properties of all sizes. Integrated payments are connected to your <a href=\"https:\/\/www.cloudbeds.com\/pt-br\/\" target=\"_blank\" rel=\"noopener\">hospitality management system<\/a>, keeping all of your guest payment data in one system. So whether a guest books their stay on your website using your <\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/motor-de-reservas-hotel\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">booking engine<\/span><\/a><span style=\"font-weight: 400;\"> or they make their reservation on an OTA, all of their necessary payment data is available in one place in your PMS. This allows you to reduce payment processing friction for your guests while offering them more flexible, convenient, and safe ways to settle their bill.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementing this new payment process is also good news for your business operation. Integrated payments take a big administrative burden off your team\u2019s shoulders because everything is automatically and seamlessly synced to the guest profile in the PMS. This includes all your guest\u2019s transactions \u2013 from booking their stay online to on-site payments for add-ons and settling their bill at check-out by inserting or tapping their card or using their mobile wallet on the integrated payment terminal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, manually entering the guest\u2019s credit card details (and all the related risk, awkwardness, and potential errors) is finally a thing of the past, as is spending hours of time each month reconciling payments.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern travelers prioritize convenience and simplified processes that leave them more time for the fun parts of their trip. Here\u2019s a closer look at how you can shift your payment experience to make spending money at your property easy and frictionless for your guests.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27442\" src=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2021\/11\/iStock-874285656.jpg\" alt=\"\" width=\"1253\" height=\"836\" srcset=\"https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2021\/11\/iStock-874285656.jpg 1253w, https:\/\/www.cloudbeds.com\/wp-content\/uploads\/2021\/11\/iStock-874285656-768x512.jpg 768w\" sizes=\"auto, (max-width: 1253px) 100vw, 1253px\" \/><\/p>\n<h3>1. Allow guests to use their preferred payment method and currency.<\/h3>\n<p><span style=\"font-weight: 400;\">Guests want flexibility, ease, and a localized experience when it comes to payments. In addition to traditional payment options, like using their credit card, properties should also expand their options to <a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/metodos-pagamento-hoteis\/\" target=\"_blank\" rel=\"noopener\">include newer methods<\/a>, like contactless payments and mobile wallets (Apple Pay, Google Pay, etc.)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on your property\u2019s location and your target market, you may even want to consider offering specialized payment options, like WeChat and Alipay. According to a <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20200120005593\/en\/Nielsen-Report-Finds-Overseas-Merchants-Are-Actively-Exploring-Digitalization-via-Chinese-Mobile-Payments-to-Boost-Sales-and-Customer-Traffic#:~:text=According%20to%20the%20survey%2C%2092,to%20shop%20and%20spend%20locally.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recent study<\/span><\/a><span style=\"font-weight: 400;\">, 92% of Chinese tourists traveling to Europe said they\u2019d be more likely to pay with smartphones if more local merchants supported Chinese mobile payment solutions. 89% claimed this would encourage them to shop and spend more money locally.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same study found that U.K. merchants who have embraced Chinese payment platforms have seen tremendous benefits. 88% of them say this has helped market their stores and consequently boost revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, <\/span><b>offering a wide range of payment methods creates a welcoming, familiar experience for guests that can boost spending<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3>2. Streamline the guest payment experience from start to finish<\/h3>\n<p><span style=\"font-weight: 400;\">The ultimate goal for hotel payments is to have a smooth omnichannel experience. For example, a guest would be able to enter their credit card or another payment method online and they would expect to have a deposit charged, or at least authorized, for a certain amount of money. And then, when they show up at the hotel, they would expect the property to know about that payment, to be able to say, &#8220;Would you like to use the same payment method or a different payment method?&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the very least, you should upgrade your payment experience to eliminate the need for manually entering credit card information into your PMS. Manual card entry will cost you time lost in reconciling errors and can make guests feel uncomfortable since their payment data is exposed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the new <\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/tendencias-tecnologia-hoteleira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hotel technology and trends available today<\/span><\/a><span style=\"font-weight: 400;\">, there\u2019s no reason why guests should have to wait a long time during check-in and check-out. With the right tech stack, you can let travelers check in and provide their preferred payment method before they even set foot in the hotel. Self-service kiosks can be made available to guests who prefer or need to handle the formalities on site. New mobile key applications and digital access solutions allow for keyless entry and a completely <\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/uma-nova-realidade-a-experiencia-hoteleira-sem-contato\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contact-free arrival and departure experience<\/span><\/a><span style=\"font-weight: 400;\">. Your payment solution can now play into this low-touch guest journey as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the more of your transactions you can move online, the closer you\u2019ll come to a paperless operation. So many paper receipts land directly in the bin anyway. So why not email or text them to your guests instead? This option gives guests the choice of whether or not to print their receipt and they no longer risk losing their only hard copy.\u00a0<\/span><\/p>\n<h3>3. Deliver peace of mind by ensuring safe and secure guest payments<\/h3>\n<p><span style=\"font-weight: 400;\">In addition to creating a smoother payment experience, hoteliers and hosts are also responsible for keeping their guests\u2019 payments safe and secure. That\u2019s why it\u2019s so important to choose a payment processing provider that follows all recommended <\/span><span style=\"font-weight: 400;\">payment security and compliance measures<\/span><span style=\"font-weight: 400;\">. A payment provider that enacts European Payment Directive 2 (PSD2) and uses Strong Customer Authentication (SCA), as well as 3D Secure, offers travelers the highest level of <a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/fraude-cartao-credito-hotel\/\" target=\"_blank\" rel=\"noopener\">fraud protection<\/a>, making them more likely to trust you with their business and payment details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here again, integrated payments are important for your business because when you have all of your payment data available in one place, you can do things like check the status of a guest&#8217;s reservation and identify if their credit card authorization failed to process the required deposit. This way, you have time to contact the guest to process their payment or put the accommodation back on the market.\u00a0 \u00a0<\/span><\/p>\n<h2>Building a simple, frictionless payment experience with Cloudbeds<\/h2>\n<p><span style=\"font-weight: 400;\">With the right partner, it can be quite easy for your property to implement integrated payments.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/pagamentos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cloudbeds Payments<\/span><\/a><span style=\"font-weight: 400;\"> now has an integrated payment solution with state-of-the-art terminals that makes payments easier in four key ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, it simplifies payments, <\/span><b>offering a<\/b> <b>unique, <a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/redefinindo-pagamentos-hotelaria\/\" target=\"_blank\" rel=\"noopener\">hospitality-focused solution<\/a> for various property types and countries around the world<\/b><span style=\"font-weight: 400;\">. You can finally say goodbye to time-consuming manual reconciliation, the risk of human error, and long waiting times for your guests \u2013 turning payments from complicated and labor-intensive to easy and streamlined.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, it <\/span><b>syncs with the Cloudbeds platform,<\/b><span style=\"font-weight: 400;\"> which means <\/span><b>all your payment data can be accessed in one place<\/b><span style=\"font-weight: 400;\">. This applies to tracking both the data related to the guests and the payments related to that guest. So, you have refunds, voids, disputes, and everything else, all in one place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third, Cloudbeds Payments comes with <\/span><b>state-of-the-art terminals that support a wide range of contactless and flexible payment options<\/b><span style=\"font-weight: 400;\">. Now, you can rest assured that <\/span><b>all your transactions are fraud protected, and SCA, PSD2, and 3DS compliant<\/b><span style=\"font-weight: 400;\">. On top of that, Cloudbeds\u2019 expert team is there to provide you with best practices on issues like payment disputes and chargebacks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, the system allows your hotel to communicate more hospitality-related relevant data with every payment. <\/span><b>This gives the bank issuing the payment more confidence in each charge<\/b><span style=\"font-weight: 400;\"> and reduces your risk during a dispute.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You now have the opportunity to save costs by streamlining your operations while also creating a <\/span><span style=\"font-weight: 400;\">better, safer, and less invasive payment experience<\/span><span style=\"font-weight: 400;\"> for your guests. That\u2019ll give you back time and energy to focus on what you care about most: offering travelers an unforgettable stay.\u00a0\u00a0<\/span><\/p>\n\n    <div class=\"wp-block-cloudbeds-cta-block-blog cta-block-blog-yellow\">\n        <div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-7 bg-center sm:bg-right bg-cover sm:bg-contain bg-no-repeat\">\n            <div class=\"sm:max-w-[360px] max-w-full\">\n                <h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">Ready to provide a better payment experience for your guests?<\/h2>\n            <\/div>\n            <div class=\"flex w-full justify-end\">\n\n                <a href=\"https:\/\/www.cloudbeds.com\/payments\/\" class=\"btn-rich-brown px-4 py-2 rounded-md inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline\" target=\"_self\" rel=\"\">\n                    <span>Get started<\/span>\n                    <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\n                        <path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"><\/path>\n                    <\/svg> <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Experi\u00eancias de pagamento ruins ficam na mem\u00f3ria. Pagamentos sem atrito mant\u00eam o foco na estadia, n\u00e3o na transa\u00e7\u00e3o.<\/p>\n","protected":false},"author":16,"featured_media":27450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[161,10498,4352],"tags":[],"class_list":["post-27705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-operacoes-pagamentos","category-tendencias-da-industria","components-show-updated-post-date"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 maneiras de oferecer uma melhor experi\u00eancia de pagamento - Cloudbeds<\/title>\n<meta name=\"description\" content=\"As expectativas de pagamento dos h\u00f3spedes mudaram. 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