{"id":30376,"date":"2024-04-30T13:02:26","date_gmt":"2024-04-30T20:02:26","guid":{"rendered":"https:\/\/www.cloudbeds.com\/?p=30376"},"modified":"2025-10-31T06:14:24","modified_gmt":"2025-10-31T13:14:24","slug":"automacao-hoteleira","status":"publish","type":"post","link":"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/automacao-hoteleira\/","title":{"rendered":"Guia para automa\u00e7\u00e3o hoteleira"},"content":{"rendered":"\n<p class=\"has-stix-two-text-font-family has-3-x-large-font-size\" style=\"line-height:1.5\">In hospitality, it can feel like the to-do list never ends: check-ins, rate updates, room assignments, and a mountain of manual tasks that eat up valuable time. Too often, these routines keep hotels from focusing on what really matters.<\/p>\n\n\n<p data-start=\"435\" data-end=\"613\">Add in labor shortages, rising expectations, and more complex distribution channels, and it\u2019s clear: doing everything by hand no longer works. That\u2019s where automation steps in.<\/p>\n<p data-start=\"615\" data-end=\"900\">Done right, hotel automation acts as your team\u2019s sidekick, taking care of the repetitive work so staff can focus on the high-impact moments that move the business forward. In this article, we\u2019ll break down the basics of automation and how it can streamline hotel operations in 2025.<\/p>\n<p><span style=\"font-weight: 400;\">\n    <div class=\"wp-block-group has-neutral-chalk-05-background-color has-background has-link-color has-stix-two-text-font-family is-vertical is-layout-flex wp-container-core-group-is-layout-d7883472 wp-block-group-is-layout-flex cloudbeds-definition-box\" style=\"border-radius:4px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.179), 16px);\">\n        <h2>What is hotel automation?<\/h2>\n<p><span style=\"font-weight: 400;\">Hotel automation is the use of machines and computers to conduct tasks typically performed manually by employees to increase productivity and reduce<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/custos-de-um-hotel\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">operating costs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While automation has been used in hotels in some form or another for decades \u2013 think of washing machines, dishwashers, and even elevators \u2013 computer automation can be traced back to the introduction of the hotel <\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/sistema-controle-hotelaria\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">property management system (PMS)<\/span><\/a><span style=\"font-weight: 400;\"> in the 1980s. Today, hotel automation tools are used to perform or augment an increasing number of tasks, from distribution to revenue management and guest communication.     <\/div>\n\n    <!-- <div class=\"definition-content pdt-20 pdb-20 pdl-25 pdr-25 site-color-7-bk border-r-20 mgt-20 mgb-20\">\n\t\t<div class=\"font-w-600 font-24 mgr-10 brk-700-mgr-0 site-color-27\">\n\t\t\t\t\t<\/div>\n\t<\/div> -->\n\n<\/span><\/p>\n<h2>The rise of automation<\/h2>\n<p><span style=\"font-weight: 400;\">The hospitality industry has been slow to innovate. Up until a few years ago, hotels had been hesitant to adopt emerging technologies built to automate and streamline operations. When the pandemic hit in 2020, property owners were forced to adopt technology to meet traveler demand for contactless services and offset staffing shortages. In fact, at the <\/span><a href=\"https:\/\/www.costar.com\/article\/754387877\/pandemic-transforms-hotel-industry-from-laggard-to-innovator\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">International Hospitality Investment Forum in Berlin<\/span><\/a><span style=\"font-weight: 400;\">, the hotel industry was lauded for turning from \u201ctechnology laggard to innovator.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, technology providers have introduced a wide range of functionality to help hotels automate all aspects of operations. While savvy operators are moving to solutions built with automation capabilities in mind, some are still hesitant to adopt new technology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this snippet of The Turndown Podcast, Luka Berger, Founder and CEO of<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/integrations\/flexkeeping\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Flexkeeping<\/span><\/a><span style=\"font-weight: 400;\">, shares his opinion on why the hospitality industry still resists new technology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n        <div class=\"embed-container\">\n\n        <script>\n            document.addEventListener('scroll', init_4rcm78xejt_OnEvent);\n            document.addEventListener('mousemove', init_4rcm78xejt_OnEvent);\n            document.addEventListener('touchstart', init_4rcm78xejt_OnEvent);\n            document.addEventListener('DOMContentLoaded', () => {\n                setTimeout(init_4rcm78xejt, 5000);\n            });\n\n            function init_4rcm78xejt_OnEvent(event) {\n                init_4rcm78xejt();\n                event.currentTarget.removeEventListener(event.type, init_4rcm78xejt_OnEvent);\n            }\n\n            function init_4rcm78xejt() {\n\n                if (window.Load_4rcm78xejt_DidInit) {\n                    return false;\n                }\n\n                const dateHash = new Date().valueOf();\n\n                window.Load_4rcm78xejt_DidInit = true;\n\n                const script_w1 = document.createElement('script');\n                script_w1.type = 'text\/javascript';\n                script_w1.src = 'https:\/\/fast.wistia.com\/embed\/medias\/4rcm78xejt.jsonp';\n                script_w1.defer = true;\n                document.getElementsByTagName('body')[0].appendChild(script_w1);\n\n                const script_w2 = document.createElement('script');\n                script_w2.type = 'text\/javascript';\n                script_w2.src = 'https:\/\/fast.wistia.com\/assets\/external\/E-v1.js';\n                script_w2.defer = true;\n                document.getElementsByTagName('body')[0].appendChild(script_w2);\n            }\n        <\/script>\n\n        <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n            <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n                                <div class=\"wistia_embed wistia_async_4rcm78xejt videoFoam=true \" style=\"height:100%;position:relative;width:100%\">\n                    <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                        <img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/4rcm78xejt\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n    <div class=\"wp-block-cloudbeds-cta-block-blog cta-block-blog-yellow\">\n        <div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-7 bg-center sm:bg-right bg-cover sm:bg-contain bg-no-repeat\">\n            <div class=\"sm:max-w-[360px] max-w-full\">\n                <h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">Listen to the full episode of the Turndown featuring Luka Berger.<\/h2>\n            <\/div>\n            <div class=\"flex w-full justify-end\">\n\n                <a href=\"https:\/\/www.cloudbeds.com\/the-turndown-podcast\/?wchannelid=u28msty671&#038;wmediaid=3fucawj6th\" class=\"btn-rich-brown px-4 py-2 rounded-md inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline\" target=\"_self\" rel=\"\">\n                    <span>Listen now<\/span>\n                    <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\n                        <path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"><\/path>\n                    <\/svg> <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/span><\/p>\n<h2>Automation and hospitality\u00a0<\/h2>\n<p><span style=\"font-weight: 400;\">One question that is often top of mind is, how can hotels embrace automation without losing the human touch? The answer depends on the type of property you operate and your guests\u2019 expectations. Many short-term rentals and apartment hotels are already fully automated. Guests can make a reservation online using a<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/motor-de-reservas-hotel\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">booking engine<\/span><\/a><span style=\"font-weight: 400;\">, check-in, pay the bill, and check out without ever seeing the property\u2019s host.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While guests of luxury hotels may expect more direct contact with hotel staff, automation doesn\u2019t necessarily mean less human interaction. Technology empowers hoteliers to reallocate staffing resources to develop more unique, personalized experiences. Less time spent at the front desk opens up a world of opportunity \u2013 from property tours to personalized itineraries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the back office, hotel automation technology is also on the rise. Whereas<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/autoatendimento-hoteleiro\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">self-service automation<\/span><\/a><span style=\"font-weight: 400;\"> involves guests helping themselves, employee-facing automation involves computers helping employees. It\u2019s happening in every department, from the front office to accounting, marketing, revenue management, and food and beverage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2 id=\"benefits\" class=\"benefits\">9 benefits of hotel automation<\/h2>\n<p><span style=\"font-weight: 400;\">Automation isn\u2019t just for large, chain hotels with complex operations. Today, hotel automation systems exist for all types of<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/negocio-hoteleiro\/independentes\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">independent properties<\/span><\/a><span style=\"font-weight: 400;\"> and can bring a host of benefits, including:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater operational efficiency and productivity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster, more consistent guest service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved guest experience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More contact-free service options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savings in labor and operating costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased hotel revenue, occupancy, and profitability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fewer manual errors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better scalability with business flows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better data management, reporting, and performance tracking<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2>What tasks should hotels automate?<\/h2>\n<p><span style=\"font-weight: 400;\">Think about the guest\u2019s perspective. When are speed and efficiency more important, and when are in-person services preferred? Automation can increase efficiency with simple transactions like online reservations, check-in, check-out, payments, and<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/sistema-engajamento-hospedes\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">messaging<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When hotel guests\u2019 needs are more complex and require problem-solving, for example, if they have a complaint or special request, employees can step in to provide personalized service (however, AI can still be leveraged to answer frequently asked questions or trigger a departmental workflow to address on-site complaints).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to employee-facing technology, staff members and computer applications work in tandem. Hotel automation solutions handle tasks like data processing, workflows, and reporting so employees can have time to perform more complicated tasks.<\/span><\/p>\n<p><b>\u00a0<\/b><\/p>\n<h2>Weighing the costs and benefits of automation<\/h2>\n<p><span style=\"font-weight: 400;\">While the benefits of automation should far exceed the costs over time, initial investments of time and money can be a deterrent. Hoteliers should carefully weigh the costs and benefits along with the risks of being held back by manual systems and outdated legacy technology. Software-as-as-service (SaaS) solutions allow costs to be spread over months and years rather than paid upfront in large sums.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also the potential costs to<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/hospede-hotel\/satisfacao\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">guest satisfaction<\/span><\/a><span style=\"font-weight: 400;\"> to consider. If technology is difficult to use or breaks down frequently, such as a lobby kiosk that is often out of service or text notifications that go unanswered by staff, it will only lead to frustration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure successful implementation and transition to automated hotel services, hotels should survey guest preferences in advance, carefully vet technology partners, train employees to test systems thoroughly, and keep an employee on hand to assist guests when help is needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2 id=\"examples\" class=\"examples\">8 examples of hotel automation<\/h2>\n<p><span style=\"font-weight: 400;\">Below are a few examples of how automation can be implemented across various departments.\u00a0<\/span><\/p>\n<h2>1. Hotel operations automation<\/h2>\n<p><span style=\"font-weight: 400;\">These days, most hotels use<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/guia-para-software-de-gestao-hoteleira\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">hotel management software<\/span><\/a><span style=\"font-weight: 400;\">. At the heart of front desk operations is the PMS, which facilitates reservations, check-in, room assignments, and other tasks, as well as acts as the central hub for other applications. Other functions can help streamline housekeeping and maintenance processes, <\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/gestao-tarefas-hotel\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digitize task management<\/span><\/a><span style=\"font-weight: 400;\"> checklists, and automate alerts to ensure tasks are completed on time.\u00a0<\/span><\/p>\n<h2>2. Guest experience automation<\/h2>\n<p><span style=\"font-weight: 400;\">Powering improvements to the guest experience are tools that enhance guest engagement and self-service, like automated email confirmations and pre-arrival messages,<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/hospede-hotel\/upsell\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">upsell tools,<\/span><\/a><span style=\"font-weight: 400;\"> and mobile check-in applications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With guest engagement technology, hoteliers can send and reply to guests\u2019 messages using the guest\u2019s preferred mode of communication, including SMS, WhatsApp, Messenger, WeChat, and more. Hoteliers can also automate certain types of messaging, such as answering frequently asked questions in real-time using auto-replies and chatbots. After the stay, automated email requests for a survey or online review can help generate valuable feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoteliers can also use guest messaging tools to implement internal workflows and staff communication. For example, if a guest messages the front desk requesting more towels, a task can automatically be created and assigned to housekeeping. This flow of information ensures guest needs are responded to fast and reduces the number of internal touchpoints.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n    <div class=\"wp-block-cloudbeds-cta-block-blog cta-block-blog-yellow\">\n        <div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-7 bg-center sm:bg-right bg-cover sm:bg-contain bg-no-repeat\">\n            <div class=\"sm:max-w-[360px] max-w-full\">\n                <h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">See how Cloudbeds can help you automate the guest experience.<\/h2>\n            <\/div>\n            <div class=\"flex w-full justify-end\">\n\n                <a href=\"https:\/\/www.cloudbeds.com\/request-a-demo\/\" class=\"btn-rich-brown px-4 py-2 rounded-md inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline\" target=\"_self\" rel=\"\">\n                    <span>Learn more<\/span>\n                    <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\n                        <path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"><\/path>\n                    <\/svg> <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/span><\/p>\n<h2>3. Guestroom automation<\/h2>\n<p><span style=\"font-weight: 400;\">While we\u2019re probably a long way off before robots can clean hotel rooms as well as humans can, today, a variety of automation solutions are enhancing the guestroom experience. For example, hoteliers and hosts can cut energy costs by using energy efficiency solutions that allow you to control HVAC appliances, like air conditioning, via a mobile app. There are also automation tools that provide mobile concierge services to facilitate the fulfillment of guest requests.<\/span><\/p>\n<h2>4. Hotel marketing automation<\/h2>\n<p><span style=\"font-weight: 400;\">For hotels with limited resources, marketing can often fall by the wayside. That\u2019s where technology can step in to facilitate the bulk of marketing automation. This includes <\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/crm-hoteleiro\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM solutions<\/span><\/a><span style=\"font-weight: 400;\"> that send targeted promotional emails to guests, to<\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/gestao-reputacao-hotel\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">online reputation management<\/span><\/a><span style=\"font-weight: 400;\"> software that helps hotels monitor and respond to reviews and boost ratings on review sites.\u00a0<\/span><\/p>\n<h2>5. Revenue management\u00a0<\/h2>\n<p><span style=\"font-weight: 400;\">Dynamic pricing is a must in the hospitality industry. Hotels can leverage <\/span><span style=\"font-weight: 400;\">revenue management systems (RMS)<\/span><span style=\"font-weight: 400;\"> to automate the optimization of room pricing and inventory allocation. These RMSs use factors such as demand, competitor pricing, historical data, and market trends to recommend the best pricing strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging technology for revenue management is crucial for hoteliers looking to take their business to the next level. The advanced analytics offered by these platforms provide invaluable insights that would be impossible to achieve without technology.\u00a0<\/span><\/p>\n<h2>6. Payments\u00a0<\/h2>\n<p><span style=\"font-weight: 400;\">Payments can be tedious, but they are one of the most crucial aspects of running a hospitality business. Integrated payment processing enables properties to offer contactless payments while facilitating tasks like payment reconciliation and reducing late charges and chargebacks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/sistema-pagamento-hotelaria-integrado\/\" target=\"_blank\" rel=\"noopener\">An integrated payment solution<\/a> transfers payment details from one system to another automatically, eliminating the risks associated with manual data entry. Throughout the guest\u2019s stay, purchases and payment transactions are instantly and seamlessly synced to the guest profile, making reconciliations easier.<\/span><\/p>\n<h2>7. Distribution\u00a0<\/h2>\n<p><span style=\"font-weight: 400;\">Distribution continues to get more complex\u2014from hundreds of online travel agencies (OTAs) to <\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/metabusca-marketing-hoteis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metasearch sites<\/span><\/a><span style=\"font-weight: 400;\"> and GDSs, hotels need to properly distribute their inventory. Automation plays a critical role in distributing inventory across various channels, ensuring that availability and rates are consistently updated across channels in real-time to reduce the risk of overbookings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Channel managers, <\/span><a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/crs-hotel\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">central reservation systems (CRS)<\/span><\/a><span style=\"font-weight: 400;\">, RMSs, and PMSs all play crucial roles in effectively managing inventory. Depending on your property\u2019s needs, you can leverage these different systems to manage distribution channels, ensuring real-time inventory management, dynamic pricing optimization, and targeted marketing initiatives.\u00a0<\/span><\/p>\n<h2>8. Reporting &amp; data analytics<\/h2>\n<p><span style=\"font-weight: 400;\">Hoteliers collect vast amounts of data across multiple systems. To make this data actually useful to day-to-day operations, hoteliers need to leverage systems that automatically process data and provide actionable insights to help optimize operations. <a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/business-intelligence-hoteis\/\" target=\"_blank\" rel=\"noopener\">Business Intelligence (BI) tools<\/a> offer advanced analytics and visualization capabilities that help hoteliers explore trends and create custom reports on everything from guest preferences and behavior to operational and revenue management metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2 id=\"started\" class=\"started\">Getting started with hotel automation\u00a0<\/h2>\n<p><span style=\"font-weight: 400;\">Ready to start automating your hotel operations? Start by identifying areas within your operations that are inefficient or could benefit from streamlining. This could include tasks such as check-in\/out,<a href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/tecnologia-governanca\/\" target=\"_blank\" rel=\"noopener\"> housekeeping management<\/a>, or payments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once these areas are pinpointed, explore how technology can be leveraged to automate repetitive tasks, increase connectivity between systems, and enhance guest experiences. By starting small and focusing on what makes sense for your business, hotels can gradually integrate automation solutions to improve efficiency and productivity while maintaining a personalized touch.<\/span><\/p>\n<h2>Hotel automation: It\u2019s only just beginning<\/h2>\n<p><span style=\"font-weight: 400;\">As automation software becomes better integrated, more cloud-based, and more guest-friendly, an increasing number of hotel tasks will become automated. Now is the time to embrace automation to ensure your property isn\u2019t left behind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n    <div class=\"wp-block-cloudbeds-cta-block-blog cta-block-blog-yellow\">\n        <div class=\"max-w-[1368px] mx-auto flex flex-col sm:flex-row sm:items-center justify-between gap-6 rounded-[4px] font-host p-7 bg-center sm:bg-right bg-cover sm:bg-contain bg-no-repeat\">\n            <div class=\"sm:max-w-[360px] max-w-full\">\n                <h2 class=\"text-2xl font-light text-neutral-coffee-05 mb-3\">Start automating with Cloudbeds.<\/h2>\n            <\/div>\n            <div class=\"flex w-full justify-end\">\n\n                <a href=\"https:\/\/www.cloudbeds.com\/request-a-demo\/\" class=\"btn-rich-brown px-4 py-2 rounded-md inline-flex items-center gap-2 no-underline transition duration-300 ease-in-out hover:no-underline active:no-underline focus:no-underline\" target=\"_self\" rel=\"\">\n                    <span>Book a demo<\/span>\n                    <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\n                        <path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"><\/path>\n                    <\/svg> <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Sua equipe precisa de refor\u00e7o? A automa\u00e7\u00e3o \u00e9 a aliada que assume as tarefas repetitivas, liberando o time para dedicar tempo ao que realmente importa.<\/p>\n","protected":false},"author":42,"featured_media":30370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[161,10498],"tags":[],"class_list":["post-30376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-operacoes-pagamentos","components-exit-popup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guia r\u00e1pido da automa\u00e7\u00e3o hoteleira<\/title>\n<meta name=\"description\" content=\"A tend\u00eancia crescente da automa\u00e7\u00e3o nos neg\u00f3cios hoteleiros. Como a tecnologia aumenta a efici\u00eancia e melhora a experi\u00eancia do h\u00f3spede.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cloudbeds.com\/pt-br\/artigos\/automacao-hoteleira\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guia r\u00e1pido da automa\u00e7\u00e3o hoteleira\" \/>\n<meta property=\"og:description\" content=\"A tend\u00eancia crescente da automa\u00e7\u00e3o nos neg\u00f3cios hoteleiros. 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