In this episode of Cloudbeds Live, the focus is on the rising trend of group bookings in the hospitality industry. Our special guest is Russell Edmond, a hospitality expert with over twenty-five years of experience, who discusses his role in helping companies find suitable hotels for their events, emphasizing the challenges hotels face in managing group reservations effectively.
The video highlights the emergence of specialty groups, such as wellness retreats and foodie tours. It also stresses the significance of brand awareness and social media in attracting group bookings, while sharing proven practices to help independent hotels attract and secure more group business.
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