- Case Studies
Joey loves Cloudbeds because they constantly innovate and release new PMS features. His favorite new feature? Joey and his team can mark rooms as dirty or clean right from the calendar. With Cloudbeds’ constant product upgrades, he can focus on the rest of his portfolio of businesses including an airport and a residential development.
Scorpion Bay Hotel is popular with a certain niche – surfers and off-road bikers competing in the Baja 1000 Experience. For this reason, their direct booking channel outperforms all other channels. Joey and his team have become savvy at social media marketing, including running ad campaigns on Facebook and Instagram. They also set up Cloudbeds’ Facebook app so that guests can book right on their page.
Scorpion has found Facebook and Instagram to be lucrative sources of direct bookings. On Facebook, they take advantage of Cloudbeds’ built-in application that allows them to accept reservations directly on their page. And it’s no surprise that Instagram ads work well for Scorpion with a steady stream of picture-perfect views and fun action shots.