Cloudbeds
Hospitality
Platform
Property Management System
Channel Manager
Booking Engine
Marketplace
Revenue Management
Payments
Digital Marketing
Guest Engagement
Cloudbeds Amplify

HOTEL DIGITAL MARKETING SOLUTION

Boost your online presence and
drive more reservations

Maximize your revenue with a hospitality-focused
digital marketing solution run by a partner you trust.

Get loud!
Turn up your online presence and win more guest bookings.
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Drive more reservations and revenue

Reach your target audience and grow conversions on your hotel website through optimization and revenue-generating marketing efforts.
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Gain market share

Stay competitive and stand out, wherever potential guests may be online using the power of an expertly executed digital marketing strategy.
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Own your guest data and experience

Take control of your entire guest booking experience, making it easier to earn guest loyalty and generate repeat business in the future.
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Increase your online visibility

Set up your hospitality business for success now so you can gain direct traffic and run a more profitable distribution strategy over the long term.

See if Cloudbeds Amplify is right for you

Talk to our team.
Thank you for your interest in CB Amplify. Please check your email for more information.
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Cloudbeds customer review
Cloudbeds Amplify is a one-stop shop that positions our property in the right places to boost our visibility, reach more guests and drive more revenue. So far, we have seen a 5X return on investment.
Carlos Gonzalez, Owner of The Vaquero Motel in Bandera
Cloudbeds Amplify Customer
Find and engage
travelers wherever
they are online.
Show the most relevant information
about your property to the ideal traveler
at the right time.
 

Not a digital marketing expert?
Let us handle it for you.

METASEARCH
Stay competitive on metasearch engines
Showcase your property’s best available rate on Google Hotel Ads, Trivago, and Tripadvisor.
  • Strategically placed listings across the hotel industry’s top
    metasearch websites
  • Competitive results alongside OTA listings
  • Increased visibility over organic metasearch results
75% of travelers use metasearch in their search process.
(Source: PhocusWire)
46% of all Google searches are looking for local information.
(Source: HubSpot)
LISTINGS MANAGEMENT
Strengthen your search presence with optimized business listings
Accurate business listings are a key driver for maintaining a strong search presence and establishing online credibility.
  • Up-to-date and in-sync business information across your Google Business Profile, online directories, apps, and more
  • Boosted presence in organic and paid search
  • Credible business listing that helps establish trust with travelers
WEBSITES
Convert lookers into bookers with captivating, search-optimized websites
Cloudbeds Amplify websites are built by hospitality industry and website design experts and are the foundation for a strong online presence.
  • Unique, fully-responsive templates you can edit directly from Cloudbeds
  • SEO-enhanced and fully-integrated with your booking engine
  • Safe, secure, and accessible for all online visitors
89% of customers will jump to a competitor’s website if they encounter a poor website user experience.
(Source: Ledgeview Partners)
Google dominates global search engine market share with a 92% market share
(Source: Statcounter)
SEARCH ENGINE MARKETING
Increase visibility across search engines
Our hospitality marketing experts will bid on search keywords to place your property in a prime position to drive traffic to your website.
  • Google Ads optimization for higher ranking on search engine results pages (SERPs)
  • Expert keyword research done by our team
  • Increased visibility in your market
RETARGETING
Draw travelers back to your website as they browse online
When potential guests leave your website without booking, retarget them with display ads to encourage them to complete their booking.
  • Strategically-placed display ads across the web
  • More influence over travelers’ planning and booking phases
  • Attract travelers already interested in staying at your property
retargeting
3 of 5 online viewers notice and consider ads showing products they viewed from another page.
(Source: eMarketer)
Monitor performance at any time in your fully-integrated dashboard.
While our team of experts is at work driving high-quality hotel marketing strategies, you will never lose sight of your property’s performance. With all your campaigns and guest data in one integrated platform, you can easily view results and track ROI to make data-driven decisions.
Cloudbeds Amplify Data Dashboard
Gain visibility. Win more reservations.

More powerful together

With Cloudbeds, you have one login and one platform that’s always in sync.
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Property Management System
Manage your entire property from an easy-to-use interface.
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Channel Manager
Effortlessly manage rates, availability, and all the details.
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Booking Engine
Attract customers to your website and keep them. Goodbye commissions!
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Revenue Management
Our Pricing Intelligence Engine automates your rate management strategy to save time and make more profit.
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Finance and Payments
Keep your finances in check with best-in-class financial reporting and Cloudbeds Payments.
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Marketplace
Supercharge your business with hundreds of 3rd party apps and services.
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Digital Marketing
Boost your property's online presence across multiple channels and increase bookings with Cloudbeds Amplify.
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Guest Engagement
Easily reach your guests from booking to post-stay, while driving upsell revenue and easing operational overhead.
Cloudbeds Amplify
Packages
Ready to get in front of travelers online? Our team can help you choose the package that best meets your property’s needs
Ready to get in front of travelers online? Our team can help you choose the package that best meets your property’s needs
Websites
Metasearch
Pro
Websites
SEO Enhancement Features
Optional add-on
Website Accessibility Features
Google Hotel Ads
Trivago
TripAdvisor
Google Ads
Retargeting
Listings Management
Performance Dashboard
FAQ

What is the difference between retargeting and remarketing?

Retargeting involves showing paid display ads (or banner ads) to users after they have abandoned your property’s website without booking. Remarketing typically involves collecting user data for email marketing campaigns.

How do I create a hotel marketing plan?

Successful hotel marketing plans consist of a balance of paid media, owned media and earned media. The 5 key steps for hoteliers to follow when creating a hotel marketing campaign are to create a compelling brand, highlight your key value propositions, identify your target markets, activate your channels, and measure results. Visit our blog to learn more about how to implement a hotel marketing plan in 2022.

How can I promote my hotel?

The best way to promote your hotel is to ensure you’re getting in front of travelers during their traveler journey in all stages, including: dreaming, planning, booking, experiencing, and sharing. Travelers visit a multitude of websites during this journey, so it’s important to be present on digital marketing channels like search engines, metasearch engines, websites, and more, to encourage bookings.

What are the benefits of hotel marketing?

Marking your hotel online does more than just allow your property to reach more travelers. A strong online presence helps your hotel brand stand out from the competition. A strong strategy proves long-term value by allowing you to fully own your guest experience from the very beginning – before they even check in – by establishing rapport, offering upsells, and remarketing those guests for repeat business in the future. By using Cloudbeds Amplify hotel marketing solutions you can benefit from done-for-you marketing services run by experts so you can focus on running your business and delivering a memorable guest experience.

What is local SEO?

Local search, or local SEO, involves optimizing your property’s Google Business Profile to strengthen your presence in local search results. Ensuring your business information is accurate and up-to-date influences your overall authority as a credible business (as deemed by Google). This, in turn, helps boost your ranking across search engines, directories, apps, and data aggregators across the web.

What is the difference between metasearch and search engine marketing?

Though both are types of search engines, to distinguish the two:

Search Engine Marketing (SEM) includes:
  • Bidding on keywords that travelers type into the search
  • If a bid is won, your website’s SEM ad shows up in prime placements on the search engine results page’s (SERP) ad space
Metasearch engines:
  • Pull in rates and availability directly from your PMS
  • Create a list of options for online users to compare and book
  • Pull in and compare a list of rates from both hotels and OTAs

How can I use social media to promote my hotel?

Social media channels are effective at attracting potential guests to your property and building brand awareness. See our article, ‘10 ideas for your hotel’s social media marketing strategy in 2022,’ to learn more about which social media platforms you can use to build your property’s social media presence.

How can I measure the effectiveness of my hotel's digital marketing?

When it comes to measuring the impact of your digital marketing efforts, data is your best resource. It’s important to establish key performance indicators (KPIs) and utilize data analytics to measure things like conversions, hotel revenue generated, occupancy rates, Return on Investment (ROI), bounce rates, site traffic, and more.
FAQs

Is Cloudbeds Amplify available for all Cloudbeds customers?

Cloudbeds Amplify is currently available globally. The unique offering will support numerous customer needs, languages, and currencies.

How much does Cloudbeds Amplify cost?

Cloudbeds Amplify includes different package options. To find out more about pricing, schedule a call with our team.

Will this help me drive new bookings I wouldn’t have otherwise gotten?

Yes. Cloudbeds Amplify allows you to rank your property higher in search results to influence and convert travelers. Travelers can still book through your organic website link.

How much time do I need to invest in starting?

Very little! The Cloudbeds Amplify team makes it as easy as possible for your lodging business to get started. We’ll set up, manage and optimize campaigns for you to drive the highest possible ROI. You can access performance results at any time in your dashboard within the Cloudbeds platform.
You might also be interested in:
BLOG
The Complete Guide to Hotel Search Engine Marketing (SEM)
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Google Hotel Ads: The beginner’s guide for independent hoteliers
BLOG
How to Create a Hotel Marketing Plan in 2022 [+ Free Template]
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