Do you want to stand out against your competitors, convert more guests, and ultimately increase your total bookings? In today’s digital world, lodging operators must invest in strategies to boost their online presence to be visible throughout the traveler’s journey.
Many lodging operators are unsure of where to start or what tactics to use. That’s why we’ve created an exhaustive guide filled with the 8 key tactics to master to boost your online presence, including:
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- Search engine optimization (SEO)
- Optimized business listings
- Metasearch marketing
- Search engine marketing (SEM)
- Retargeting
- Search-optimized website
- Integrated booking engine
- Google Analytics
