Do you want to stand out against your competitors online, convert more guests, and increase your total bookings? In today’s digital world, lodging operators must invest in strategies to boost their online presence to be visible throughout the traveler’s journey.
Many lodging operators are unsure of where to start or what tactics to use when it comes to digital marketing. That’s why we’ve created an exhaustive DIY guide complete with 8 key tactics to boost your online presence, including:
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- Search engine optimization (SEO)
- Optimized business listings
- Metasearch marketing
- Search engine marketing (SEM)
- Retargeting
- Search-optimized website
- Integrated booking engine
- Google Analytics
