In this Cloudbeds Live event, Cloudbeds invites two award-winning hospitality Influencers, Adele Gutman and Pablo Torees, to discuss the impact of reviews on a hotel’s revenue.
As researchers show, reviews are a decisive factor in booking a hotel and one of the first things travelers look at when considering an accommodation. A good hotel reputation attracts more travelers and increases revenue (also referred to as reputation pricing). According to Cornell University, a one-point increase in a hotel’s Global Review Index (GRI) can lead to a 0.89% increase in Average Daily Rate (ADR).
Watch the video to explore actionable steps for turning star ratings into dollar signs!
Meet the speakers:
- Pablo Torres: Pablo Torres is a hospitality consultant with over 20 years of experience helping hotels and teams globally improve their service level while optimizing their total revenue. Named LinkedIn TopVoice and IHI Top 100 Global Social Media Hospitality Influencer, Pablo has deployed his expertise in more than 300 hotels in 26 countries, and also facilitated over 10,000 hours of training to 3,000+ professionals.
- Adele Gutman: Adele Gutman is the leading authority on hospitality reputation marketing, the host of the Get Great Guest Reviews podcast and LinkedIn newsletter, and the creator of the award winning Five Star Review System. During her 20-year tenure as Vice President of the Library Hotel Collection, the brand astonished the hotel industry by repeatedly earning the #1 highest guest satisfaction rating of any luxury hotel brand in the world. Adele now serves the hospitality industry as a speaker and consultant on how to optimize efficiency and long-term revenue by creating a guest centric culture.
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