How does your hotel stack up?

How are independent hotels really performing — and how does your property compare? The 2025 State of Independent Lodging Report offers a global snapshot of key performance trends, traveler behavior, and the biggest opportunities ahead.

Based on nearly 40 million bookings across 20,000+ independent properties in 150 countries, this year’s report is your guide to navigating a more competitive, cost-conscious, and unpredictable market. As branded hotels continue to grow their footprint, independents must optimize every aspect of their business to stay agile and stand out.

Download the report to discover:

• How your occupancy, ADR, pace, and booking window compare

• The top six trends shaping independent lodging in 2025

• What today’s travelers expect — and how to meet them

• Strategies to drive performance across marketing, revenue, and operations