How does your hotel stack up?

How are independent hotels really performing — and how does your property compare? The 2026 State of Independent Lodging Report offers a global snapshot of key performance trends, traveler behavior, and the biggest opportunities ahead.

Based on 90 million bookings across tens of thousands of independent properties in 180 countries, this year’s report is your guide to navigating a more competitive, cost-conscious, and unpredictable market. As branded hotels continue to grow their footprint, independents must optimize every aspect of their business to stay agile and stand out.

Download the report to discover:

• How your occupancy, ADR, pace, and booking window compare

• The top six trends shaping independent hotels in 2026

• What today’s travelers expect — and how to meet them

• Strategies to drive performance across marketing, revenue, and operations