Empowering hotels: Hotelsup's Cloudbeds-centric management strategy

Shortly after opening, Hotelsup encountered challenges arising from the COVID-19 pandemic. However, the company remained able and available to support their clients, using Cloudbeds as its primary property management system (PMS).

“During COVID-19, we retained all our clients because we believed we could overcome the situation together.” shares Atichart Sirinan, Founder at Hotelsup.

What’s more, Hotelsup offered its services free of charge during the pandemic, as a result of Cloudbeds’ robust features.

Upon its establishment, Hotelsup identified several key pain points for small to mid-sized hotels: 

• High costs for skilled revenue management professionals.
• Labor shortages and high turnover.
• Lack of staff training in hotel systems.

Hotelsup relies on Cloudbeds for its customization options and cloud-based accessibility. “When we acquire a client, we encourage them to use Cloudbeds as their PMS,” shares Atichart.

Cloudbeds' functions are consistent, highly customizable, and accessible to hotel owners and front desk staff from anywhere, as the data and reports are cloud-based.

Atichart Sirinan, Founder at Hotelsup

Acting as primary manager of their client’s Cloudbeds accounts, Hotelsup handles pricing, revenue management, and reporting. While hotel owners can access the system, Hotelsup’s team handles most of the day-to-day management.

From seamless onboarding to automated pricing tools, Cloudbeds grants Hotelsup the flexibility and control to drive results for its diverse hotel clients. Cloudbeds’ Pricing Intelligence Engine (PIE) function enables Hotelsup to automate pricing and rate adjustments for clients, freeing them to focus on guest experience and operations.

“We explain to clients that we manage their pricing and revenue. They typically see improved performance within about three months of onboarding,” shares Suttida Kanasup, Senior Revenue Manager at Hotelsup.

Their onboarding process, supported by Cloudbeds’ customer success team, also ensures a smooth transition for hotels transitioning  from other PMS systems.

“During onboarding, we work with Cloudbeds to map the transition from their previous PMS. From there, our team trains the hotel staff on-site,” continues Suttida.

Hotelsup is also looking to help advance the local hotel sector in Thailand, using its own set of API integrations.

“We’re developing our API to integrate Cloudbeds with QuickBooks accounting software,” shares Atichart. “This will allow us to handle accounting and taxes according to Thai law for Thai hotels.”

Since 2019, Hotelsup has scaled steadily, now managing over 2,000 rooms across 35 properties. With Cloudbeds as the operational backbone, Hotelsup plans to scale to 60 hotels, demonstrating the strength of their business model.

What I really like about Cloudbeds is how they’re always evolving. They consistently roll out features that are useful — tools that make a real difference for hoteliers.

Byul Kim, CEO at Hotelsup

Hotelsup has also achieved notable success on premium online travel agencies (OTAs), like Crew Hotel, which currently ranks number one on Booking.com in Chiang Mai.

By combining deep industry expertise with the powerful capabilities of Cloudbeds, Hotelsup is revolutionizing how small and mid-sized hotels operate – turning obstacles into opportunities – and helping hotel owners scale faster, smarter, and more confidently with the right tools and team behind them.