Beyond the blueprint: From surf to suite – an architect's rise in hospitality

What does a successful architect, a real estate entrepreneur, and a surf instructor have in common? For Mark Puviwat Sasiluksananukul, they’re not separate careers — they’re the blueprint for a new kind of hospitality. 

He masterfully combined these strengths to launch the highly successful Suri Hospitality Management Group, which curates a diverse collection of stunning properties throughout Thailand, from villas and hotels, to the luxurious Heritage Pattaya Beach and Avalon beach resorts — each offering a distinct guest experience.

But as the group’s portfolio expanded, so did the complexity. Each new property came with its own way of doing things: different management models and different, disparate systems. To truly scale his vision, Mark needed one unified platform that could bring order to operations and work across his unique and growing collection of properties.

For him, the answer was Cloudbeds — and he hasn’t looked back.

The move to Cloudbeds was transformative. With a dedicated support team, Suri Hospitality Management Group’s transition from their legacy systems was accomplished in just a few days. “The onboarding team has been very, very helpful,” Mark notes.

This simplicity is woven into every aspect of the Cloudbeds platform. Its intuitive, cloud-based design gives Mark the time and freedom to pursue his other passions, like surfing. “I’m now able to balance between the two,” he says. “It’s easier for me as a person who’s traveling a lot to be able to work on my phone and do everything that the front office could do.”

Updates are seamless and instant. “If you see something you want to edit, you can do it on your phone… Once you make the edit, it just goes up there real-time, no delay,” he says. In an industry where “bookings come in every minute,” this real-time capability is crucial. The powerful and effective channel manager also makes OTA integration “very, very easy, very seamless.”

With Cloudbeds, Mark has gone from doing “literally everything” as a one-person department to experiencing rapid expansion with faster ROI, growing his team to over 400 members, and establishing a substantial development pipeline.

He considers the team at Cloudbeds to be a true partner in this impressive growth, one that actively seeks out and implements feedback. “I’m happy that they always have new products every year and they’re listening to our feedback,” he says. “They listen and then develop it into their product.”

This collaborative spirit, combined with a powerful and easy-to-use platform, has provided the foundation to not only manage a diverse hospitality empire but to continue dreaming bigger. For Mark, who is always looking for the next opportunity, it’s the perfect partnership to fuel his ambition — and ensure he always has the freedom to keep surfing and pursuing his other passions.