Oaky by Plusgrade

Oaky is a hyper-personalised upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the whole guest journey.In 2025, Oaky was acquired by Plusgrade, a global leader in ancillary revenue solutions. Together, they help hotels around the world drive more revenue and deliver elevated guest experiences.

With automation, segmentation & dynamic pricing, it maximises the average spend per guest and removes manual work.

Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 7 years in a row and is trusted by hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.