Cloudbeds appoints Adnan Malik as MD of Franchise Development

San Diego, CA (June 12, 2025) – Cloudbeds, the intelligent unified platform powering hotel growth, has today announced the appointment of Adnan Malik as Managing Director of Franchise Development.

Based in London, Adnan will be responsible for expanding Cloudbeds’ franchise partnerships and unlocking new growth opportunities, supporting the company’s mission to simplify hospitality through modern technology.

Adnan brings nearly two decades of leadership experience in revenue strategy, hotel operations, and hospitality technology – including five years at Magnuson Hotels, where he oversaw all revenue-generating activities and rose rapidly through senior positions.

His early career included roles at major London properties such as Strand Palace Hotel and Corus Hotel Hyde Park, as well as leading the successful implementation of PMS and CRS systems.

Adnan Malik, Managing Director of Franchise Development at Cloudbeds, said: “After years of working with technology providers, it became clear to me that very few deliver a truly comprehensive, enterprise-grade solution within their own ecosystem. Cloudbeds stood out for building a fully unified platform that not only addresses but anticipates the complex needs of today’s hoteliers. Joining Cloudbeds was a natural decision for me – and an opportunity to help more hoteliers and chains succeed with technology that actually works for them.”

Rafael Blanes, Chief Growth Officer at Cloudbeds, added: “Adnan brings to the role a unique combination of deep hospitality experience and an understanding of the technology solutions property owners genuinely need. His strong hospitality background and credibility in the industry make him the ideal person to lead our franchise development efforts. We look forward to welcoming him to Cloudbeds as we continue to grow our global footprint.”

The move follows a period of strong global momentum for Cloudbeds as the technology provider deepens its investment in both product and partnerships, offering a holistic solution that meets the evolving needs of hospitality businesses.

About Cloudbeds

Cloudbeds is the hospitality management system built for ambitious hoteliers who demand more. The Cloudbeds platform unifies operations, distribution, guest experience, and revenue marketing, giving operators a breadth of tools to capture demand, grow direct bookings, optimize pricing, maximize upsell revenue, and act on real-time intelligence within a single system.

Designed to scale with independent hotels, large hotel groups, and multi-property portfolios, Cloudbeds is trusted by tens of thousands of properties in more than 150 countries. Founded in 2012, Cloudbeds is recognized as a top Hotel Management System, PMS, and Channel Manager — and Best Place to Work — by Hotel Tech Report for eight consecutive years.

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