San Diego and Istanbul, March 31, 2026 — Cloudbeds, the intelligent unified platform powering hotel growth, today announced a strategic reseller partnership with Protel Bilgisayar A.Ş, the leading provider of hospitality technology solutions in Türkiye.
The partnership marks a significant milestone in Cloudbeds’ expansion across Europe and the Middle East, reinforcing the company’s commitment to empowering hotels in one of the world’s most vibrant and fast-evolving travel markets. By joining forces with Protel, Cloudbeds will bring its award-winning, unified platform to a broader audience of hotel operators, offering an integrated approach to operations management, revenue optimization, and guest engagement.
With over three decades of experience, Protel has built an unrivaled reputation for reliability and deep market knowledge, earning the trust of the mid- and upper-market segments across the region. Through this new collaboration, Protel is expanding its reach to provide tailored, cloud-native solutions to all accommodation types, including boutique hotels, hostels, and vacation rentals.
“Partnering with Protel allows us to combine their decades of proven local expertise with Cloudbeds’ innovative technology to better serve hoteliers across Türkiye and Northern Cyprus,” said Linda Vallner, Vice President of EMEA at Cloudbeds. “Together, we are bringing the future of hotel technology to a market that deeply values quality, service, and long-standing professional relationships”.
Metin Arghan, Founder and Chairman of Protel, and a highly respected figure in the Turkish technology sector, commented: “Cloudbeds represents the next generation of hospitality technology. Its powerful, unified platform is a perfect fit for the diverse needs of independent hotels and hostels in our market. We are proud to add such a forward-thinking platform to our portfolio as we continue to lead the digital transformation of the Turkish hospitality industry”.
As the tourism sector in Türkiye continues its rapid digital evolution, the Cloudbeds-Protel partnership ensures that local hoteliers have access to the modern tools and regional expertise they need to succeed in a competitive global landscape.
About Cloudbeds
Cloudbeds is hospitality’s only intelligent growth engine — a unified platform trusted by the world’s most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale. Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2026), the World Travel Awards (World’s Best Hotel PMS Solutions Provider, 2022), and Deloitte’s Technology Fast 500 (2025).
About Protel
Founded in 1989, Protel Bilgisayar A.Ş is the leading hospitality technology house in Türkiye. With a mission to support the market through integrity and cutting-edge solutions, Protel serves thousands of clients across the hospitality and food & beverage sectors. Under the leadership of Metin Arghan, Protel continues to be the de facto leader in regional hospitality software, providing world-class support and innovation to hotels of all sizes. For more info, visit www.protel.com.tr.
