Standard Operating Procedures: Establishing Online Presence

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A step-by-step guide for creating SOPs for your processes involving your website’s online presence. 

Travelers conduct millions of hotel searches every day. Guests want to find the best available rate (BAR) and get information about facilities, reviews, and things to do in the area. The guest hospitality experience often starts on the web, so establishing a strong online presence is crucial for your business.

What do we cover in this guide?

  • Website and Search Engine Optimization (SEO) tools and guides
  • Online Booking Engine tips
  • Google Analytics & Google Ads Report breakdown


+ FREE Checklist Templates

  • SEO – Monthly, quarterly, ongoing checklists
  • Booking Engine – getting started and ongoing checklists
  • Google Analytics & Google Ads Report – getting started, weekly, and monthly checklists


Check out Cloudbeds’ resources for more SOPs, articles, eBooks, and webinars to help you run a successful and streamlined lodging business that will keep guests coming back again and again.

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