This eBook demonstrates how to make a solid social media foundation that you can use to grow your brand. Learn how to choose the right platforms, produce engaging content, set up a posting schedule, and measure your results. We also walk through the three goals of social media: brand building, thought leadership, and customer service. Each requires a different type of social strategy.
Topics covered include:
- The Social Media Landscape
- Social Media Goals
- Types of Content You Can Share
- Creating a Posting Schedule
- How to Measure Your Results
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