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Cloudbeds Platform

Not your average PMS. The growth engine built for your ambition.

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Cloudbeds Signals Hospitality’s first foundation AI model. Meet your new competitive edge.

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Hospitality’s first foundation AI model. Meet your new competitive edge.

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Challenge a broken status quo and put power back in the hands of hoteliers.

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Guide

Hotel Revenue Marketing

The State of Hostels Report

The TL;DR

Growth has cooled, costs haven’t. The State of Hostels Report shows how operators can adapt, compete, and keep their edge in 2025.

Report

State of Hostels

Contents

In this report, we take the pulse of the global hostel industry. How are properties performing compared to previous years? What are the latest travel trends? And in a softening market, how can hostelers drive growth?

The year of optimizing performance

In the wake of the pandemic, hostels saw surging demand and soaring costs. By 2024, growth began to level off, but costs remained high. In 2025, these conditions are expected to persist, compounded by increasing price sensitivity among travelers and an ongoing labor crisis – putting even greater pressure on profitability.

For hostels, 2025 is the year of optimizing performance – striving for the best possible results across marketing, revenue management, operations, and the guest experience – in a market that demands agility.

Traveler booking behavior and insights

This analysis includes data exclusively from hostels, representing everything from small hostels to groups. It draws on a primary data set of 2,300 hostels across 62 countries and nearly 11 million bookings between 2022 and 2024.

The report offers a snapshot of travel patterns operators can expect in 2025, along with strategies to optimize performance in a challenging and unpredictable market.