Bordeaux’s Maison Hubert grows with confidence, powered by Cloudbeds and guided by CAOBA

In the heart of Bordeaux, where historic charm meets modern creativity, Maison Hubert offers a space designed not just for staying, but for living.

Created by the Hobo Club collective, Maison Hubert is more than a guesthouse. It’s a home for travelers, whether they arrive as couples, families, or groups of friends, seeking connection, comfort, and unforgettable shared moments. As Fabien Sauce puts it, “We don’t design hotels, we design places where memories happen.”

Set within a beautifully renovated Art Deco building, the property features expansive suites, shared living spaces, and thoughtful touches designed to make guests feel instantly at ease. It’s part of a growing portfolio that includes Maison Fernand and the upcoming Bome Hotel, each rooted in that same philosophy: create the kind of place you’d want to return to.

As Hobo Club expanded from a single property to a growing collection, managing operations became increasingly complex and their previous PMS, Mews, wasn’t keeping up. “We needed to simplify everything, without losing control,” explains Fabien. 

He continues, “We moved away from Mews because we needed something more efficient, one platform to manage multiple properties, control our rates across channels, provide clear visibility into performance and demand, and support our focus on high-touch guest experiences.”

Limited control over distribution, especially on search engines like Google, meant missed opportunities for direct bookings. At the same time, fragmented tools and security concerns added unnecessary friction to daily operations.

For a team that prioritizes human connection over technical complexity, this wasn’t sustainable.

Through Cloudbeds, the team found exactly what they were looking for: a partner and platform that simplifies the complex, without compromising control. As Fabien puts it, “With Cloudbeds, everything we need is simpler and in one place, it just works.”

Now the team can:

• Manage multiple properties from one unified dashboard
• Distribute rates easily across OTAs and direct booking channels
• Communicate with guests through a single interface using Cloudbeds Guest Experience 
• Access detailed reports and performance insights in real time

The intuitive design also means teams can get up to speed quickly, freeing them to focus on their renowned guest experience, “our teams don’t have to fight the system—they can focus on the guest.”

As part of its distribution strategy, Maison Hubert also partnered with CAOBA Hotels, a Cloudbeds Certified Consultant Partner redefining how unique properties connect with travelers. 

“Thanks to CAOBA’s consultancy, we were able to further refine PMS details. Antonio and his team optimised our data and mastered complex modules and overlooked features, delivering everything with an impeccable price-to-quality ratio.” Explains Fabien.

Founded in 2020, CAOBA Hotels offers a curated alternative to traditional OTAs — combining the visibility of a marketplace with the advantages of direct booking. By promoting distinctive, design-led accommodations through a semi-direct model, CAOBA helps properties like Maison Hubert reach the right audience while maintaining stronger control over their brand, guest relationships, and costs.

With Cloudbeds and CAOBA, Maison Hubert has transformed how it manages pricing, distribution, and guest engagement.

By connecting their booking engine directly to search channels like Google, the team has significantly improved visibility and reduced reliance on OTA, leading to stronger profitability. As Fabien puts it, “being visible at the right moment, at the right price, changes everything.”

Using Cloudbeds’ pricing intelligence functionality, they can adjust pricing dynamically based on demand and competition, react quickly to seasonality and booking trends, and optimize occupancy while maintaining value

The result is a more agile business, one that can adapt quickly without losing sight of its identity. “We can move fast, stay competitive, and still stay true to our values.” Explains Fabien.

At Maison Hubert, hospitality is deeply personal. Every detail matters, from the design of the space to the way guests are welcomed.

Cloudbeds supports this by reducing operational burden. Its ease of use allows faster onboarding through Cloudbeds University and internal training, teams to become confident in the system within weeks, and staff to spend less time navigating technology — and more time engaging with guests.

For a small, highly collaborative team, this efficiency is critical. As Fabien puts it, “It’s simple enough for everyone — and powerful enough for everything.”

With two properties already running on Cloudbeds and a third opening soon, the Hobo Club collective is scaling thoughtfully.

Their strategy is clear:

• Keep properties small and close together
• Maintain strong, personal relationships with guests
• Build spaces with character, story, and intention

“We grow carefully, because the experience always comes first.” Says Fabien. Cloudbeds, along with CAOBA, enables this growth by providing a global view of operations — while keeping everything simple and manageable at the property level.

For Maison Hubert, success isn’t just about occupancy or revenue, it’s about balance: maximizing performance without compromising the experience, setting the right price — not just the highest one — and creating environments where both guests and teams thrive.

As Fabien puts it, “we don’t chase the highest price, we deliver the right value.” Cloudbeds and CAOBA help make that possible.