Company culture has become a widespread buzzword over the past few years. As the economy recovered and businesses became more stable, business owners placed a greater focus on creating a company culture that people liked. In the hospitality industry, culture is of the utmost importance. Employees’ happiness reflects in their work and in their interactions with each other and guests. There are many procedures you can put in place to create a winning company culture. Your employees and customers will be happier and your business will flourish.
Employees are the face most hospitality businesses, and so there happiness almost directly translates into guest satisfaction. When you think about the brands who have clearly defined their offering, like Ritz-Carlton and Four Seasons, you realize their employees make or break the customer experience.
Start by creating a brand vision for your property. Pinpoint what your property wants to be known for. Your vision can focus on above and beyond customer service, budget accommodations, adventuring, partying, etc. In any instance, your property can pair your vision with a company culture that embraces happy employees and creates a positive environment. While it’s not easy, it’s not impossible.
Here are some examples of hotels that do it well:
If you need some help creating a vision and mission statement, Hotel News Now has a great guide to get you started.
First and foremost, you want to hire the right people. Hiring the right people starts with understanding what personality traits and skills you’re looking for. It’s a common phrase that people hire for attitude over aptitude, because you can teach skills, but you can’t teach attitude.
In a previous article, we outlined a few tactics to set your hiring up for success:
Include team members in the hiring process. For team-orientated positions, you want to ensure the entire team feels as if they have a say in new additions. Be hospitable during the interview process. Overly exhaustive or intense interviews work for some positions, but you should practice what you preach. Keep the candidates’ best interests in mind during the entire process.
Think long-term and look for candidates who want to grow their career with you. With that said, many people seek mentorship when they join a new company. When you do hire someone new, make sure you offer guidance and opportunities to grow.
Communication and transparency go hand-in-hand. After you’ve found great people to work for you, make sure to check-in on them and talk with them regularly. Property news and updates should be openly shared with your employees on an ongoing basis. Keeping everyone in the loop will help everyone feel a part of the same team, as well as give guests the best experience possible.
Open communication is about sharing victories and losses, according to Fast Company. However, this is easier said than done. You have to make sure that people feel comfortable sharing their thoughts and feelings without fear of punishment.
Listen to your employees and your guests, both in person and online. Getting a clear sense of your environment will help you keep your company culture in check. Think about holding periodic temperature or pulse meetings to get a sense of what’s going on. You can also use private online forums to obtain honest and open feedback. Some employees won’t feel comfortable bringing up questions and concerns in a public forum. A private online-forum gives employees the opportunity to bring a topic up anonymously.
Your employees should feel like they can create solutions for your customers. This is especially true in a service-orientated company. If a guest has a problem, your employees should be able to deal with them without having to ask permission 100% of the time. Ritz Carlton, for example, is a brand that’s world-renowned for their commitment to customer service. Every member of the Ritz-Carlton staff has $2,000 to spend on every single guest per incident, according to this Forbes interview. This allows all their team to mitigate problems quickly without having to jump through hoops.
Not every property can or should attach such a large amount of money per guest, but implementing a similar program may be beneficial.
An empowered team is one that makes good decisions based on the situation. You can create this kind of culture with the right training and hiring people with the right attitude.
Reward your employees for good work! In a service-orientated position, you should have a plan to reward employees who go above and beyond. For example, if an employee is mentioned in a comment card X amount of times in a month, you should reward them. Or, if your property has an upsell strategy in place, you should reward employees who meet and exceed their goals.
Bonus: you can access our article on upsell strategy, here. Make rewards a team effort and make sure the plan is well communicated with your team.
Identify problem areas and squash them. Sometimes people are the problem. Sometimes it’s the processes or systems. Employees don’t always work out. You may have hired someone thinking they are great for one position, when in reality they might be great at doing something else. And sometimes people just aren’t the right fit your property. If a person isn’t meshing well with your team, they can create a toxic work environment. One bad seed can ruin the entire batch. If you pay attention to your culture and listen to your team, it will be easy to identify negative influences.
In some instances, the processes are the problem. If your employees are forced to go through a lot of paperwork or several steps to complete a task, it can cause conflicts. If your employees feel like they work in a bureaucracy, it’s going to take a toll on your company culture.
Open spaces that encourage people with different job functions to come together is a great tactic Fast Company offered. But, in a hospitality-oriented setting this may be a bit more difficult. You can encourage people with different job functions to come together (i.e. front desk, kitchen, cleaning, etc.) with spaces separate from hotel guests. Does your property have an employee room? Or are they separated by divisions? Think about creating a place for your entire staff to congregate. It will foster a sense of community and give people the chance to meet one another.
Your property’s organizational structure will likely have a huge impact on your company culture. In a bureaucracy, one person or a small group of people make all the decisions. These types of organizations often leave employees feeling as if their opinions don’t matter. Instead, try to structure your organization so employees at every level feel empowered. This will increase communication and help everyone make better decisions. It’s important to remember that good ideas and solutions can come from anyone, regardless of title and position.
Creating a great culture is an ongoing process. In order to create a culture that lives and grows with your organization, you want to make changes on a continual basis. Quarterly trainings, mentorship opportunities, and one-on-one sessions can help foster a positive culture. Provide opportunities to better your staff and teach them new skills. Learning opportunities are almost endless. You could offer job-specific trainings like upsell techniques. But, you could also get creative, such as a wine pairing class or a local brewery tour to increase local knowledge. As a hospitality travel organization, there are countless ways to build knowledge in fun ways.
Creating a great company culture is no easy feat. Different motives drive every organization. Take the time to define what your property values and build a system around maintaining good communication. Your employees have a lot to tell you about what’s working and what’s not. Take pride in your employees and create an environment where they can thrive.
A great company culture will permeate your business’ customer-facing brand, which will improve brand perception. Happy employees produce positive results and affect the guest experience. This, in turn, improves your bottom line.
Cloudbeds is the fastest growing hospitality management software suite in the world, providing tools to manage properties of all types and sizes – building revenue, driving bookings and increasing operational efficiency. Trusted by more than 20,000 hotels, hostels, inns, and alternative accommodations in more than 155 countries, the Cloudbeds suite includes a powerful PMS, a leading Channel Manager, and a conversion-driven Booking Engine. Through access to 300+ integrations available via the marketplace, Cloudbeds helps properties unify their management, reservations and booking systems, grow revenue and automate workflows with confidence and ease. Founded in 2012, Cloudbeds has expanded to more than 400 people with local teams in 40 countries.