Global leaders join forces to provide hoteliers with critical market performance insights for smarter decision-making
San Diego, CA – Cloudbeds, the intelligent unified platform powering hotel growth, has today announced a data automation agreement with STR, a CoStar Group company – the leading provider of premium data benchmarking, analytics, and marketplace insights for the global hospitality industry.
Through a seamless data exchange from Cloudbeds to STR, users will be able to track trends in occupancy, average daily rate (ADR), revenue per available room (RevPAR), and other essential metrics directly within their STR dashboard, facilitating data-driven decision-making.
Adam Harris, CEO of Cloudbeds, added: “This collaboration with STR is a game-changer for the hospitality industry. By integrating real-time data from Cloudbeds to STR, we are providing hoteliers with the tools they need to stay ahead of the competition, drive profitability, and enhance the guest experience.”
Key benefits of the partnership:
- Seamless data exchange: Through an API integration, Cloudbeds customers will gain direct access to STR’s extensive market data, empowering them to benchmark their hospitality performance.
- Enhanced market insights: Hoteliers can harness STR’s robust benchmarking data to better understand market trends.
- Data-driven decisions: The integration will enable hoteliers to make more informed decisions regarding operations, marketing, and revenue management through real-time performance insights.
- Optimized Revenue Strategies: By utilizing comprehensive market data, hoteliers can adjust pricing strategies dynamically, capitalize on demand spikes, and improve their competitive position.
The integration is available today to shared customers of STR and Cloudbeds. Both Cloudbeds and STR are committed to providing ongoing support and education to help hoteliers fully leverage the data automation.
To learn more, visit Cloudbeds at HSMAI Commercial week and HITEC in Indianapolis, June 16th to June 19th, 2025.
Published on 11 June, 2025 | Updated on 30 April, 2026
About Cloudbeds
Cloudbeds is the hospitality management system built for ambitious hoteliers who demand more. The Cloudbeds platform unifies operations, distribution, guest experience, and revenue marketing, giving operators a breadth of tools to capture demand, grow direct bookings, optimize pricing, maximize upsell revenue, and act on real-time intelligence within a single system.
Designed to scale with independent hotels, large hotel groups, and multi-property portfolios, Cloudbeds is trusted by tens of thousands of properties in more than 150 countries. Founded in 2012, Cloudbeds is recognized as a top Hotel Management System, PMS, and Channel Manager — and Best Place to Work — by Hotel Tech Report for eight consecutive years.
