Reputation management and guest reviews are more important than ever. Today’s hoteliers have access to many tools to help manage reviews online and ensure they receive guest feedback and respond promptly.
In the digital era, the idea of printing physical comment cards may seem outdated, but many hoteliers continue to augment their online review strategy with comment cards. With comment cards, hoteliers can immediately address a negative guest experience and prevent negative feedback from escalating online.
Tips:
Hotel comment cards can easily be misplaced. Ensure you document a process in your SOPs so they don’t end up in the trash.
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