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Decoding the Data: AI-Powered Strategies to Drive Direct Bookings and Profitability

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Hotels are at a crossroads. This session cuts through the noise with data-backed strategies from Cloudbeds State of Independent Lodging report to navigate today’s complexities and maximize direct bookings.

We’ll analyze key trends – from the impact of generative AI on search and the rise of influencer marketing to the talent crisis and the need for unified commercial strategies – providing actionable insights to boost revenue, optimize pricing, and enhance the guest experience.

Learn how to leverage AI to personalize your marketing, combat OTA dominance, and future-proof your hotel for sustainable success.

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