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Guest Persona Templates

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Define your guest persona to understand the type of customers your property attracts.


What is a guest persona?

A guest persona is a typical representation of your property’s customer demographic. Use your guest personas to:

  • create targeted marketing campaigns
  • diversify your offering and special deals
  • personalize guest experiences
  • adapt your messaging and branding

Understand who you’re marketing to, and it will be much easier to dial into what’s relevant to your audience.  

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