Because “everyone” isn’t a target audience.

The more you understand your guests, the easier it is to connect with them — in your marketing, your messaging, and your overall experience. Guest personas help you move beyond broad assumptions and start speaking directly to the people you actually want to reach.

These templates give you a simple, customizable framework for defining your most common guest types, so you can personalize campaigns, fine-tune offers, and deliver experiences that feel tailor-made.

Download the templates to get:

• A clear structure for building guest personas

• Guidance on defining behaviors, goals, and preferences

• Space to map messaging, offers, and experiences by persona

• A smarter starting point for guest-centric strategy