Based on Cloudbeds data from thousands of independent properties around the world, the biggest global OTAs continue to dominate hotel distribution, but the mix is evolving.
Booking.com, Expedia, and Airbnb held onto the top three spots in 2025, while Despegar moved up the rankings and Tiket.com joined the global top 10 for the first time. The changes reflect the growing importance of regional platforms and the value of building a channel mix that reaches travelers across different markets.
Here are the highest revenue-generating booking platforms based on Cloudbeds customer data.
Highest revenue-generating OTAs
1. Booking.com
Booking.com is one of the largest travel platforms in the world, with millions of accommodations across more than 220 countries and territories. Part of Booking Holdings, its wider portfolio includes brands such as Priceline, KAYAK, Agoda, and OpenTable. For hotels in many markets, Booking.com remains a foundational distribution channel.
2. Expedia
Expedia.com is the flagship travel brand of Expedia Group. Hotels connected to Expedia can reach travelers across Expedia’s wider distribution network, including brands such as Hotels.com and Wotif. Its combination of accommodations, flights, packages, and other travel products makes it particularly valuable for reaching travelers planning multiple parts of a trip in one place.
3. Airbnb
Airbnb has evolved well beyond its vacation rental origins, with boutique hotels, B&Bs, and other independent accommodations now appearing alongside homes and unique stays. Its acquisition of HotelTonight also extended its presence in hotel and last-minute accommodation bookings.
4. Agoda
Founded in 2005 and acquired by Booking Holdings in 2007, Agoda is one of the leading online travel platforms in Asia-Pacific, with a growing presence in markets around the world. For hotels looking to reach Asian travelers, it remains an important part of the distribution mix.
Agoda hold its place among the top-performing OTAs.
Download to see the full global ranking.
5. Hostelworld
Founded in 1999 and headquartered in Dublin, Ireland, Hostelworld is a leading OTA specializing in hostel accommodations. The platform collaborates with hostel partners in over 180 countries and offers services in approximately 20 languages. While primarily focused on hostels, Hostelworld also provides bookings for hotels, bed and breakfasts, and other budget-friendly accommodations. The company emphasizes social travel, aiming to connect like-minded travelers through its website and mobile app.
6. Trip.com
Trip.com Group Limited, formerly known as Ctrip.com International, is a leading global travel service provider founded in 1999. The company operates a portfolio of travel brands, including Trip.com, Skyscanner, Ctrip, and Qunar, offering comprehensive services such as hotel accommodations, transportation ticketing (including flights and trains), packaged tours, and corporate travel management. Initially dominant in the Chinese market, Trip.com Group has significantly expanded its global presence, serving travelers worldwide through websites and mobile apps available in 40 languages.
7. Hotelbeds
Hotelbeds, now operating under the HBX Group brand, is a leading B2B travel technology company headquartered in Palma de Mallorca, Spain. By connecting to Hotelbeds, you can gain unrivaled exposure to the travel industry’s largest network of B2B buyers, including more than 60,000 tour operators, travel agents, airlines, and loyalty and point perks, which can be great for business travel.
8, Despegar / Decolar
Despegar.com, Corp., founded in 1999, is the leading travel technology company in Latin America, operating under the global brand Despegar and the Brazilian brand Decolar. The company offers a comprehensive suite of travel products to streamline the booking process, including airfare, travel packages, hotel bookings, car rentals, bus and cruise tickets, travel insurance, and destination services.
9. Traveloka
Headquartered in Indonesia, Traveloka is one of Southeast Asia’s leading online travel platforms. In addition to hotels, it offers flights, attractions, activities, car rentals, and other travel products, making it an important channel for reaching travelers across Southeast Asia.
10. Tiket.com
New to the global top 10 this year, Tiket.com is one of Indonesia’s leading online travel platforms, offering hotels, flights, trains, events, and attractions. Its appearance reflects the growing importance of Indonesian outbound travel and regional OTAs within a diversified distribution strategy.
Highest revenue-generating OTAs by country
The OTAs generating the most revenue aren’t the same everywhere.
Cloudbeds data shows that while Booking.com and Expedia remain dominant across many markets, regional and niche platforms can play an important role depending on where a property is located and where its guests are coming from.
This year’s rankings also show movement from platforms such as Agoda, Trip.com, Despegar, Tiket.com, and Goibibo as hotels diversify their distribution strategies to reach travelers from key international source markets.
Top 10 OTAs in the U.S
- Booking.com
- Expedia
- Airbnb
- Vrbo
- Agoda
- Hopper
- HotelTonight
- Hostelworld
- Hotelbeds
- Hipcamp
Top 10 OTAs in Canada
- Booking.com
- Expedia
- Airbnb
- Agoda
- Vrbo
- Hostelworld
- Hotelbeds
- Hopper
- Trip.com
- Dorms.com
Top 10 OTAs in Mexico
- Booking.com
- Expedia
- Airbnb
- PriceTravel
- Despegar/Decolar
- Hotelbeds
- Hostelworld
- Agoda
- Hopper
- Vrbo
Top 10 OTAs in Spain
- Booking.com
- Expedia
- Airbnb
- Hostelworld
- Agoda
- Hotelbeds
- Dorms.com
- Trip.com
- Vrbo
- Hotelsclub
- Dorms.com
Top 10 OTAs in other countries
Learn more about the top revenue-generating OTAs around the world in our Big Book of OTAs, including:
- France
- Portugal
- UK
- Brazil
- Colombia
- Australia
- New Zealand
- Philippines
- Thailand
- Morocco
See what OTAs have moved up this year.
And which ones were newly added across countries.
Highest niche revenue-generating OTAs
What are niche OTAs?
Niche OTAs are online travel agencies catering to specific audiences and travel needs. Many niches exist today, including OTAs for skiers, campers or glampers, adventure travelers, luxury travelers, and more.
Niche platforms can be the best online travel agencies as they are built to target more specific guest segments. Once you identify what guest segments make sense for your property, you can look into local partnerships to expand your offerings to provide a more tailored experience that complements your guests’ travel plans. For example, if you have a property close to the beach, you can find local surf instructors to partner with and offer lessons through your booking engine to attract surfers. When the guests check in, you can show them where the best surf is in town to improve the guest experience.
After a guest’s first trip is booked through a niche OTA, the guest will likely forego OTAs for their next trip in favor of booking directly on the hotel website. Niche OTAs are an essential part of any property’s online distribution strategy as they build loyalty and encourage direct bookings, helping hotels make money.
In the niche OTA market, many new channels have emerged over the past few years, especially surf & sport OTAs and luxury OTAs.
Highlighted niche OTAs surf & sports
The global surfing tourism market is now valued at $60B+, with forecasts exceeding $100B within a decade.
Travelers are increasingly looking for unique experiences, many tailored to specific activities like surfing, and seek out properties that cater to their needs.
$60B
valuation of the surfing tourism market
Today, the top revenue-generating Surf & Sport OTAs include:
Cowork Surf connects remote workers and digital nomads with surf, coworking, and coliving experiences around the world.
Good Story Vacations connects travelers with surf-focused accommodations, surf schools, and camps for both beginner and experienced surfers.
LUEX Surf & Snow Travel connects travelers with surf and snow accommodations, activities, and travel experiences around the world.
Moverii helps travelers discover and book active holidays and retreats, including surfing, yoga, fitness, and other sports.
Ridescope provides travelers with online bookings for stays and activities near surfing, kitesurfing, and other board-sport destinations.
Riparide connects travelers with nature-based stays and outdoor adventures, with a focus on memorable escapes and experiences.
Surfholidays combines surf-friendly places to stay with local surf instruction and experiences in destinations around the world.
Thermal offers a handpicked collection of surf trips, with a focus on local guides and authentic surf experiences.
Highlighted niche OTAs luxury
The luxury travel market is on the rise, projected to exceed $2 trillion by the early 2030s (6–8% annual growth).
This growth has been supported by increasing international travel, rising middle-class incomes, and greater demand for luxury amenities.
$2T
luxury travel market is expected to exceed
The following OTAs cater to travelers looking for luxury accommodations:
icastelli.net features luxury, historic, and distinctive hotels, including boutique, golf, spa, and castle properties.
i-escape curates boutique hotels, villas, eco-retreats, safari lodges, and other distinctive stays around the world.
Mr & Mrs Smith features a carefully curated collection of boutique and luxury hotels selected for their distinctive experiences.
Tablet Hotels showcases distinctive hotels around the world and features the official hotel selection of the MICHELIN Guide.
Top World Hotel connects travelers with luxury hotels and resorts around the world.
Villa Finder specializes in curated villa stays, helping travelers discover and book luxury villas in destinations around the world.
Top OTAs by property type
Our data shows that while the top global OTAs dominate across almost all property types, some OTAs offer more opportunities for specific property types.
Channels such as Hostelworld have traditionally been popular for searching for hostels, while channels such as Vrbo and Airbnb have catered to vacation rentals. However, we’ve seen that our hotel customers are increasingly adopting Airbnb as part of their channel mix. Airbnb welcomes hotels that have a unique, independent environment and style.
Download the Big Book of OTAs to see the list of the five most popular channel connections by property type, including:
- Most popular channel connections for Hotels
- Most popular channel connections for Hostels
- Most popular channel connections for Vacation Rentals
See popular OTAs by property type.
Get the full list of OTAs across property types and regions.
