Rising OTA commissions, fragmented marketing tools, and increasing competition have pushed hoteliers to rethink how they attract and convert guests online.
From independent motels in the American Southwest to multi-property hospitality groups and boutique resorts, properties using the Cloudbeds Digital Marketing Suite are seeing measurable results like stronger visibility, higher ROI, and a significant shift toward direct bookings.
Because the best booking is one you don’t pay commission on
Across properties of all sizes, the biggest impact of using Cloudbeds Digital Marketing has been growth in direct revenue.
The Philippines’ The Sunlight Group achieved a remarkable 329% increase in direct bookings in just 3 months. While several Cloudbeds features contributed to this success, the group’s General Manager, Radine Brito, credits Cloudbeds Digital Marketing as a key factor, describing it as a hospitality-focused, one-stop shop. In particular, being able to easily create, fund, and manage metasearch campaigns in just a few clicks has strengthened their Google visibility while helping them compete more effectively alongside OTAs.
There’s a direct correlation between the use of Cloudbeds Digital Marketing’s Metasearch and our increase in direct bookings because the visibility on Google now, next to all the OTAs, is there.
Canada’s Roadside Hospitality saw similarly impressive results. After implementing the Cloudbeds Digital Marketing Suite across four motel properties, the group achieved an average 6.6X ROI within just eight months with more direct bookings.
“Cloudbeds Digital Marketing is becoming extremely valuable for our properties. We’ve been able to shift our distribution mix towards more direct bookings,” comments Sahad Kassam, Head of Asset Management.
For newer or independent properties, visibility can be even more critical.
When launching Texas’ The Vaquero Motel, the ownership team faced the challenge of building awareness without established brand recognition. “I wanted a one-stop shop. I knew the importance of digital marketing and wanted a team to help me boost my online presence,” explains owner Carlos Gonzalez.
By leveraging the Cloudbeds Digital Marketing Suite, the motel now drives 54% of its revenue through direct bookings and has seen a 5X ROI on marketing spend.
329%
The increase in direct bookings achieved by the Sunlight Group in just 3 months
6.6X
Roadside Hospitality’s ROI on marketing spend within just 8 months
Competing where travelers shop
As guest acquisition increasingly moves toward Google Hotel Ads and metasearch platforms, hospitality operators need tools designed specifically for those channels.
Playpark Hospitality adopted Cloudbeds Digital Marketing to continue pushing innovation forward and drive more direct business. Through strategic advertising placements across Google Hotel Ads, TripAdvisor, and Trivago, the group is able to remain competitive in paid metasearch environments while increasing visibility to high-intent travelers.
HP Hospitality adopted a similar strategy across its growing portfolio. The 11-property group integrated multiple locations with the Cloudbeds Digital Marketing Suite as part of a broader initiative to optimize direct bookings over OTA reservations. The investment helped Kona Kai Resort achieve significant increases in occupancy and double-digit increases in direct bookings over a two-year period.
Your marketing should talk to your PMS
Unlike generic marketing solutions, Cloudbeds Digital Marketing is purpose-built for hospitality. From metasearch advertising and retargeting to powerful performance analytics, everything works together in one powerful ecosystem, seamlessly connected to the PMS and booking engine.
For many operators, this unity is transformative. At Hotel 1550 SFO, the team uses Cloudbeds Digital Marketing for Google Hotel Ads, Performance Max campaigns, retargeting, and reputation management.
Cloudbeds allows me to control my own technology, my own marketing, in one place.
That centralized visibility is equally important for operators like The Wild Wood Inn, where the team uses Cloudbeds Digital Marketing alongside other Cloudbeds tools to track campaign performance and booking generation from a single dashboard. Instead of piecing together fragmented reporting from multiple vendors, the property can clearly measure ROI and direct demand in one place.
Fewer systems, more show-me-the-revenue results
While each property’s strategy differs, what’s clear is that hoteliers want fewer disconnected systems and more measurable outcomes. Cloudbeds Digital Marketing delivers exactly that, marketing that drives measurable revenue, technology that works together seamlessly, and visibility into exactly what’s fueling direct demand.
From boutique motels and independent hotels to fast-growing hospitality groups, properties around the world are using Cloudbeds Digital Marketing to attract more high-intent travelers, increase direct bookings, and turn marketing performance into meaningful, measurable revenue growth.
