Major players Booking.com, Airbnb and Hostelworld top the list; Barcelona-based Keytel earns a spot at no. 7
(SAN DIEGO) September 14, 2022 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, revealed its top 10 revenue-generating distribution channels for lodging businesses in Spain in a new guide released today. The guide titled “The Big Book of OTAs: A Hotelier’s Guide to Top Distribution Channels” features data insights and trends from Cloudbeds, as well as a comprehensive directory of the leading online travel agencies (OTAs) around the world.
Cloudbeds data found Booking.com performed the highest for lodging businesses in Spain, followed by Airbnb and Hostelworld. Airbnb skyrocketed in popularity across the globe over the past few years. More hotel businesses are increasingly adopting Airbnb as part of their channel mix, signifying the continued convergence of the hotel and short-term rental industries. Keytel, part of the Barcelona-based Hotusa Group, also made the list at No. 7, showing strong results for the region.
Top 10 Revenue-Generating OTAs in Spain:
“Online travel agencies exist to generate more opportunities for lodging businesses by connecting them with travelers,” said Sebastien Leitner, Vice President of Strategic Partnerships at Cloudbeds. “Our data over recent years has shown that modern lodging businesses need a comprehensive distribution strategy that includes both OTAs and solutions designed to drive direct bookings. Combined, the visibility and marketing spend behind the top OTAs position a property to win even more bookings, including direct. Cloudbeds has established relationships with the leading OTAs — large to niche — across the globe to give our customers a competitive advantage, reach target audiences and build a channel mix that boosts revenues.”
Over the past year, the company has worked to diversify its offerings to help lodging businesses build a strong channel mix by introducing new solutions designed to drive more direct bookings while simultaneously strengthening its partnerships with the leading OTAs. Cloudbeds was recognized as an Airbnb Preferred Software Partner, Booking.com Premier Partner and Expedia Group Preferred Connectivity Partner in 2022, enabling Cloudbeds properties the best possible access and connectivity to these critical distribution channels.
Download a free copy of “The Big Book of OTAs: A Hotelier’s Guide to Top Distribution Channels” for more key findings and insights at cloudbeds.com/online-travel-agencies.
Cloudbeds provides the platform that powers hospitality, driving streamlined operations, increasing reservations and revenue, and enabling memorable guest experiences for lodging businesses of all sizes and types across the globe. The award-winning Cloudbeds Hospitality Platform seamlessly combines solutions for front desk, revenue, distribution, guest acquisition and guest engagement in a single unified system, enhanced by a marketplace of third-party integrations. Cloudbeds was named No. 1 PMS and No. 1 Hotel Management System by Hotel Tech Report in 2022 and recognized by Deloitte’s Technology Fast 500 in 2021. For more information, visit www.cloudbeds.com.