This is an article by Kristy Espat, Cloudbeds Product Marketing Manager and independent hotelier with 3 properties spread across Germany, Spain, and Peru. Kristy has extensive experience implementing hotel operating procedures, which she shares here for independents looking to better document their processes.
A hotel standard operating procedure (SOP) protects your staff, your guests, and your business by structuring your operations for efficiency, accuracy, safety and consistency.
In an industry with high employee turnover, these procedures keep staff aligned with your property’s ideal service and safety standards. SOPs also make training staff much easier because they serve as a fixed set of rules and steps to follow that you can consistently refer back to.
SOPs also ensure that your hotel maintains a competitive guest experience. When guests stay at your property, they want a consistent experience. Especially for return guests, any inconsistencies in service or procedures can have a negative influence on their perception of your property.
Here you’ll find some useful information on how to write a standard operating procedure that your hotel staff will actually use, including some standard operating procedure examples from my independent hotels that you can use at your own property.
A standard operating procedure (SOP) is a shared set of instructions that describe how to complete a specific task. Think of it like a recipe: each step must be followed to obtain the end result, and when each step is followed consistently, it comes out the same way – regardless of who makes it. It’s also about safety: when each step in the recipe is followed, the dish should be edible and safe to eat.
In hospitality, SOPs are the recipes that keep your operations running smoothly, safely, and efficiently – regardless of which employees are working during a particular shift.
SOPs are also more than just checklists. They document workflows that may reach across departments and often involve high-visibility, high-risk, or otherwise high-impact routines. And, just like a recipe, they detail each step so that it’s clear how to get the desired outcome.
Unfortunately, SOPs are often overlooked and not prioritized until it’s too late. In many cases, it only becomes apparent that an SOP is needed after a dangerous, embarrassing, or costly incident has already occurred. So don’t wait to get started on writing your hotel standard operating procedures! It’s worth the investment.
For independent hoteliers and hosts just getting started, it can be intimidating to begin building standard operating procedures. Don’t let that stop you from getting started! Start small, build momentum, and enjoy the process. You’ll be surprised at how much you learn about your operation, and how effective these procedures can be at improving operational excellence and overall profitability!
The first step is to identify specific areas that could benefit from a standardized procedure. In smaller independent properties and hostels, there may be less distinction between departments, so this process could be broken down by either role or function. It could also simply be divided by front-of-house and back-of-house.
For each department, follow these steps to identify areas, roles, or tasks that could benefit from SOPs:
You should end up with a list of at least 2-3 key processes for each department that reflects the most often-repeated and highest-visibility tasks. For each SOP, you’ll want to consider the following:
Finally, it’s time to document the procedure. The easiest way to begin is to talk to staff and observe how a task is currently being done. Then, write down the specific steps and modify them, if necessary, before finalizing the steps into a shareable SOP. The observation process encourages staff involvement and offers a direct view of how employees do their work. A collaborative process makes it more likely that staff will find the SOPs useful.
As far as formatting your hotel standard operating procedures, some may be simple checklists, while others are numbered steps or bulleted lists, or even made up of multiple components and paragraphs of instructions. As a general rule, try to make the SOPs visual and not too word heavy, so that they’re easy to read and use. In the case of more intricate SOPs, you may consider using a flowchart to help staff quickly assess the right path to take.
The SOP format really depends on the complexity of the procedure, as well as how staff will be accessing it (e.g. paper versus tablet or mobile). And, even though having digital copies of SOPs is useful and helps with widespread accessibility, it’s also recommended that you have several laminated SOP printouts around the property in case the power goes out.
When in doubt, test it out. Put your SOP in the hands of a new staff member to see if it’s written in a way that can be easily understood and implemented.
To illustrate how this plays out in a real hospitality operation, let me share a bit about the SOPs we use at my three properties. My husband and I run hotels in Peru, Germany, and Spain. Each country has its own culture, which is reflected in how rigorous our SOPs are. In Germany, for example, staff expect more structure, so we give our employees there more guidance on day-to-day procedures than we may do elsewhere.
When we took over the hotels, one of the first things we did was change the software from the old PMS to Cloudbeds because we found the system to be so modern and easy-to-use. We had to completely change our SOPs and retrain our staff, which might seem like a hassle, but since the system is more intuitive and the processes are shorter, it was actually a pleasant experience for us and our employees.
Our SOPs relate mostly to emergencies, regulations, legal liability, and guest experience. We focus on “what to do,” as they guide staff through specific situations, and then group them by department. Here’s how that looks:
Generally, the front desk benefits the most from SOPs because they’re at the front line of the hotel. They deal with happy and unhappy guests and need to know how to react, especially in emergencies Front Desk staff are also the most difficult to train in our experience. It’s an entry-level job and staff often need to be educated from zero. Our operational SOPs include:
As you can see, there are many tasks and procedures that can be outlined in a hotel standard operating procedure. Each property must determine which ones are the most relevant for their location. The general rule is to focus first on high-visibility and high-liability areas. Ensuring a consistent process in these cases will always provide the best return for independent hotel operations.
One final note: remember to revisit your SOPs regularly! A standard operating procedure must adapt to changing conditions, policy updates and new technologies. For example, we’re adding 34 rooms to our hotel in Peru, changing it from a 31 room property to a 65 room property. This change will require a complete overhaul of our SOPs.
When it comes to updating your SOPs, your staff will be your best resource to advise you when procedures are out of date. You can be proactive about it by having a yearly meeting with your staff to review your SOPs. These processes shouldn’t sit in a book that gathers dust on the shelf, rather, they should be living, breathing frameworks that reflect how the business operates day-to-day. Staff are far less likely to use SOPs that seem out-of-date, inaccurate or irrelevant!
Really, it’s about setting expectations and providing the framework for success. When you set up your staff for success, you give them the tools they need to do their jobs well, day in and day out. That’s a win for guests and a win for your business!
Interested in streamlining your hotel procedures? Save 4-6 hours of manual work per week and increase reservations by 20% on average with Cloudbeds. Schedule a free demo to learn how.
As Product Marketing Manager at Cloudbeds, Kristy puts her experience operating as an independent hotelier to good use. With properties in Peru (www.palla.pe), Germany (www.hotel-am-markt.eu), and Spain, Kristy brings the unique perspective of an international hotelier to the Marketing and Product teams. When she isn’t hard at work for Cloudbeds or one of her hotels, you’ll find her by the water. As a Belizean native, Kristy loves the ocean and is a certified rescue diver who travels around the world in search of that perfect dive spot.