Effective distribution is key to a profitable hospitality business. Whether you manage an independent hotel, bed and breakfast, vacation rental, or hostel, it’s critical to get your inventory in front of potential guests at all times. After all, travelers can’t book something they don’t find! This is only one of the reasons why Channel Management a must today!
Channel Management is the process of actively managing the distribution of room rates and availability onto multiple online booking channels. These channels may vary to include online travel agencies (OTAs) such as Booking.com, Expedia, Agoda or Hostelworld; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; or online marketplaces such as Airbnb, Vrbo, etc.
So how do hotels pick the right channels for a property’s individual needs? And how do they find time to manage inventory, update rates, and keep content consistent across the many different channels — each with their own login credentials and user interface? The answer lies with a channel management software made to solve this problem for hotels, bed-and-breakfast, and hostels.
A Channel Manager is an advanced software that automates tasks when advertising onto online booking channels: from updating rates and availability in real-time to managing different rate types and centralizing reservations into one dashboard. Specifically designed to address hotel and hostel business needs, a channel manager provides one interface to easily manage all reservation sites.
Your Channel Management software should connect directly into your Property Management System. It acts as the real-time shepherd of rate and availability data between your PMS and whichever channels you sell on.
The best channel managers integrate with your existing property management technology without sacrificing functionality or speed. They pull from a central pool of inventory that maps to existing rooms to provide real-time availability updates from/to the PMS. Each new reservation is delivered right into the PMS, without any manual intervention.
It’s not just hotels. Properties of all sizes benefit from a channel manager. If your property distributes inventory to more than one channel, then you should definitely consider a channel manager. It will pay off in time saved, bookings gained, and sanity preserved! Moreover, your guests are booking online!
It’s all about consistency, efficiency, and revenue optimization. This trifecta can have a tremendous influence on the profitability of a given hospitality business. Here’s why:
There are four must-haves when selecting the best channel manager for your independent hospitality business.
Cloudbeds is the fastest growing hospitality management suite in the world, providing tools to manage properties of any type and size. Cloudbeds’ award-winning software is trusted by more than 20,000 hotels, hostels, inns, and alternative accommodations in over 157 countries. Cloudbeds helps properties grow revenue and automate their workflows with confidence and ease while delivering a better experience for guests everywhere. Founded in 2012, Cloudbeds has expanded to over 400 people with local teams in 40 countries, speaking 30+ languages.