Effective distribution makes for a profitable hospitality business. Whether you manage an independent hotel, bed-and-breakfast, vacation rental, or hostel, it’s absolutely critical to get your inventory in front of potential guests. After all, guests can’t book something they don’t find! That’s why a channel manager is a must-have for a strong distribution strategy that outs your inventory in front of the right guests.
Yet, there are hundreds of channels to choose from, each with its own demographic profile and commission structure. The Cloudbeds Big Book of OTAs dives deeper into the tangle of options, which easily becomes overwhelming and dispiriting to busy hoteliers looking for ways to increase revenue.
Channel management is the process of actively managing the distribution of room inventory on channels, including online travel agencies. So how do hotels pick the right channels for a property’s individual needs? And how do they find time to manage inventory, update rates, and keep content consistent across the many different channels — each with their own login credentials and user interface? The answer lies with a channel manager made to solve this problem for hotels, bed-and-breakfast, and hostels.
A hotel channel manager is a software that automates the tasks mentioned above – from updating rates to managing inventory. You have one interface to manage all of your channels.
The channel manager connects directly into your Property Management System. It acts as the real-time shepherd of rate and availability data between your PMS and whichever channels you sell on.
The best channel manager integrates with your existing property management technology without sacrificing functionality or speed. It pulls from a central pool of inventory that maps to existing rooms to provide real-time availability updates from/to the PMS. Each new reservation is delivered right into the PMS, without any manual intervention.
It’s not just hotels. Properties of all sizes benefit from a channel manager. If your property distributes inventory to more than one channel, then you should definitely consider a channel manager. It will pay off in time saved, bookings gained, and sanity preserved!
It’s all about consistency, efficiency, and revenue optimization. This trifecta can have a tremendous influence on the profitability of a given hospitality business. Here’s why.
There are four must-haves when selecting the best channel manager for your independent hospitality business.
Cloudbeds creates cloud-based hospitality management software that simplifies the working lives of professional property owners, operators, and employees. Tens of thousands of hotels, hostels, vacation rentals, and groups in over 135 countries trust Cloudbeds’ award-winning software. Founded in 2012, Cloudbeds has expanded to hundreds of team members in 31 countries who altogether speak 17 languages.