Hoteliers face an overwhelming number of options when it comes to hotel software. Sometimes it feels like another full-time job to identify the best channel manager for your hotel, the best booking engine, best PMS, best RMS (and the list goes on). Whether you’re looking to upgrade your existing hotel management software or choose tech for a new property, there are more options than ever. The good news is that today there are all-in-one systems that offer fully integrated solutions.
Of course, it’s a welcome state of affairs that hotel managers are spoiled for choice. Until quite recently, there just weren’t that many solutions available, especially for independent hotels, B&Bs, and other smaller operations. In the series, we’ll outline what makes for ideal hotel software, from property and channel management to booking engines, group bookings, and pricing intelligence.
First up: channel management. A channel manager connects a hotel’s inventory to channels where travelers book hotels. When evaluating a channel manager for your hotel, rely on these key criteria to guide your decision:
Speed and flexibility
Speed is paramount. Inventory availability must update seamlessly across all channels, with bookings and availability updated in real-time. Any latency between the time a room books and when availability updates can cause overbookings. That’s avoidable with the right channel manager.
Speed also matters when it comes to adjusting inventory. Your channel manager should empower your hotel’s pricing strategy, and allow you to adjust availability on each channel according to market demand. With more granular control over where your hotel rooms are distributed, and how much is made available on each channel (including those with strong tendencies to book on mobile), your hotel is more profitable.
Also important: flexibility. When you partner with a vendor that enthusiastically supports third-party integrations, your hotel gains invaluable flexibility. If you get stuck in a single vendor ecosystem, you have less agency to craft a technology paradigm that improves profitability and enhances the guest experience for your hotel.
When it comes to booking hotels, consumers have many options. This has lots of potential upside for hotels, in the form of stronger consumer awareness and more bookings. The downside is that there are so many channels to manage. Your channel management software should offer broad connectivity that reliably distributes your inventory across all the channels the matter most. Look for a 2-way XML connection, which is a programming language that’s designed to transmit data effectively.
For smaller properties, there’s just not enough time to ensure that inventory exists on all the channels where guests book. The problem is especially acute with hard-to-reach international markets, where language and currency barriers prevent smaller hotels from competing. For example, your hotel is not likely to book Chinese travelers without a presence on Ctrip, the country’s largest OTA. The best channel manager software will expose your hotel to markets that you weren’t aware of.
Finally, the ideal hotel channel manager is easy to use. There should be little-to-no training necessary, and all functionality should be straightforward. This doesn’t mean that advanced options aren’t available; on the contrary, it’s about making the tool unintimidating for newbies and extensible for advanced users, such as managers and owners who need more information.
Your channel manager should also reduce administrative time by eliminating the need to update availability and manage reservations across a dozen dashboards. Jeremee Peters, Cloudbeds connectivity manager, has this to say:
“Look for real-time synchronization across channels, which means that your property can distribute inventory while also receiving reservations. This bypasses the need for you to individually manage your property on each channel you choose to list on, avoiding that back and forth between those extranets.”
A hotel channel manager should also play nicely with your other hotel software, especially your property management system. Any errors or incompatibilities can create headaches that waste time and impact the guest experience. A PMS with a channel manager updates room inventory across all channels in real-time, so you don’t risk the same room being booked twice through different sites. This allows you to optimize your room distribution efficiently and strive towards a sell-out.
So, what’s the best channel manager for your hotel?
The answer is quite property-specific, but, as long as you’ve selected a solution that delivers on each of the points above, your hotel is well-positioned. The right channel manager effortlessly distributes your inventory across all your chosen channels, which earns you more bookings and saves you from having to manage your hotel on each channel.
If you find that your channel manager is taking more time than it’s returning, consider a change. The best hotel channel manager simplifies your life and helps you achieve revenue targets reliably. Don’t accept anything less!