Hoteliers face an overwhelming number of options when it comes to software. It may even feel like a full-time job to identify the best channel manager for your hotel, the best PMS, RMS (and the list goes on). Whether you’re looking to upgrade your existing hotel management software or choose technology for a new property, there are more options than ever. The good news is that today there are advanced systems that offer fully integrated solutions.
Of course, it’s a welcome state of affairs that hotel managers are spoiled for choice. Until quite recently, there just weren’t that many solutions available, especially for independent hotels, B&Bs, and other smaller operations. In this article, we outline what makes for ideal hotel channel management software and highlight the best providers renowned by the industry and available worldwide.
What will hotel distribution look like after Covid-19? Technology is more accessible than ever and creating a channel mix is more obtainable than ever. Is optimization one of the best ways for hotels to beat out their competition and emerge from the pandemic stronger?
Marshall Knauf, Cloudbeds’ Director of Integrations and Business Intelligence, gives insight into distribution before, during, and after Covid-19.
When evaluating the best channel manager for your hotel, rely on these key criteria:
Speed is paramount. Inventory availability must update seamlessly across all distribution channels, with bookings and availability updated in real-time. Any latency between the time a room books and when availability updates can cause overbookings. That’s avoidable with the right channel manager.
Speed also matters when it comes to adjusting inventory. Your channel manager should empower your hotel’s pricing strategy, and allow you to adjust availability on each channel according to market demand. With more granular control over where your hotel rooms are distributed, and how much is made available on each channel (including those with strong tendencies to book on mobile), your hotel is more profitable.
Also important: flexibility. When you partner with a vendor that enthusiastically supports third-party integrations, your hotel gains invaluable flexibility. If you get stuck in a single vendor ecosystem, you have less agency to craft a technology paradigm that improves profitability and enhances the guest experience for your hotel.
When it comes to booking hotels online, consumers have many options. The online distribution ecosystem is rich and evolving: from online travel agencies and tour operators to wholesalers, meta searches, and niche listing sites – travelers are spoilt for choice. This has lots of potential upside for hotels, in the form of stronger consumer awareness and more bookings. The downside is that there are so many channels to manage. Your channel management software should offer broad connectivity that reliably distributes your inventory across all the channels that matter most. Look for a 2-way XML connection, which is a programming language that’s designed to transmit data effectively.
For smaller properties, there’s just not enough time to ensure that inventory exists on all the channels where guests book. The problem is especially acute with hard-to-reach international markets, where language and currency barriers prevent smaller hotels from competing. For example, your hotel is not likely to book Chinese travelers without a presence on Ctrip, the country’s largest OTA. The best channel manager software will expose your hotel to travel markets that you weren’t aware of.
Make sure that the channel manager you choose integrates with your other hotel management software, especially your property management system and booking engine. This way, all of your systems will be “talking to each other”, updating automatically every time there is a new booking, cancellation, change in availability, pricing, minimum stay and more. This way you will be saving yourself and your staff countless hours of manual data update while avoiding errors.
Our recommendation is to choose one fully-integrated software or separate systems that synchronize as much data as possible with each-other: different rate plans, promotions, special offers, amenities, images, just to name a few. When you use separate systems you have to double-check the integration capabilities at two levels: from your PMS and Booking Engine to the Channel Manager and from the Channel Manager to the distribution sites.
Finally, the ideal hotel channel manager is easy to use. There should be little-to-no training necessary, and all functionality should be straightforward. This doesn’t mean that advanced options aren’t available; on the contrary, it’s about making the tool unintimidating for newbies and extensible for advanced users, such as managers and owners who need more information.
Your channel manager should also reduce administrative time by eliminating the need to update availability and manage reservations across a dozen dashboards. Jeremee Peters, Cloudbeds connectivity manager, has this to say:
A hotel channel manager should also play nicely with your other hotel software, especially your property management system. Any errors or incompatibilities can create headaches that waste time and impact the guest experience. A PMS with a channel manager updates room inventory across all channels in real-time, so you don’t risk the same room being booked twice through different sites. This allows you to optimize your room distribution efficiently and strive towards a sell-out.
As long as you’ve selected a solution that delivers on each of the points mentioned in this article, your hotel is well-positioned. But if you’d like to read in-depth feature analysis and more criteria before you make your decision, check out this comprehensive guide on choosing Channel Manager Software. It will help you select the right channel manager that effortlessly distributes your inventory across all your chosen channels, which earns you more online bookings and saves you from having to manually update your hotel on each distribution site.
If you find that your channel manager is taking more time than it’s returning, consider a change. The best hotel channel manager simplifies your life and helps you achieve revenue targets reliably. Don’t accept anything less!
See how Cloudbeds saves you time and gets you more online bookings with one easy-to-use hospitality management suite, including the industry-renowned Cloudbeds Channel Manager for hotels, hostels, B&Bs, and any property type.
A guide to choosing the right Hotel Management SoftwareDownload Now